$git clone https://github.com/rampstackco/claude-skillsA complete, opinionated library of [Claude Skills](https://docs.claude.com/en/docs/agents-and-tools/agent-skills/overview) covering the full lifecycle of building, launching, running, and growing a brand and a website.
| 1 | <div align="center"> |
| 2 | |
| 3 | <img src="docs/rampstack-complete-banner.jpg" alt="Complete Claude Skills for the full web lifecycle. Build, ship, audit, optimize." /> |
| 4 | |
| 5 | # Brand Build Skills for Claude |
| 6 | |
| 7 | **A complete, opinionated library of [Claude Skills](https://docs.claude.com/en/docs/agents-and-tools/agent-skills/overview) covering the full lifecycle of building, launching, running, and growing a brand and a website.** |
| 8 | |
| 9 | [](LICENSE) |
| 10 | [](CONTRIBUTING.md) |
| 11 | [](#the-103-skill-catalog) |
| 12 | [](https://claude.ai) |
| 13 | |
| 14 | [](https://rampstack.co) |
| 15 | [](https://linkedin.com/company/rampstack/) |
| 16 | [](https://x.com/RampStackco) |
| 17 | [](https://facebook.com/rampstack) |
| 18 | |
| 19 | </div> |
| 20 | |
| 21 | <!-- COUNT_INTRO:START --> |
| 22 | > 103 stack-agnostic skills covering brand, design, content, SEO, dev, ops, growth, and research. Includes an Ahrefs MCP-powered SEO audit suite. Use them on Next.js, WordPress, Shopify, Webflow, plain HTML, or anything else. |
| 23 | <!-- COUNT_INTRO:END --> |
| 24 | |
| 25 | *Featured in [awesome-claude-skills](https://github.com/ComposioHQ/awesome-claude-skills) under Business & Marketing.* |
| 26 | |
| 27 | --- |
| 28 | |
| 29 | ## Install in Claude Code |
| 30 | |
| 31 | Add the marketplace, then install the plugin you want: |
| 32 | |
| 33 | ``` |
| 34 | /plugin marketplace add rampstackco/claude-skills |
| 35 | |
| 36 | # full catalog (103 skills) |
| 37 | /plugin install rampstack-skills@rampstack |
| 38 | |
| 39 | # focused subsets |
| 40 | /plugin install rampstack-starter@rampstack |
| 41 | /plugin install rampstack-seo@rampstack |
| 42 | /plugin install rampstack-pm@rampstack |
| 43 | ``` |
| 44 | |
| 45 | Prefer a lighter marketplace that lists only the curated subsets (no full catalog)? Add `rampstackco/plugins` instead and install the same three plugins from there: |
| 46 | |
| 47 | ``` |
| 48 | /plugin marketplace add rampstackco/plugins |
| 49 | /plugin install rampstack-starter@rampstack |
| 50 | ``` |
| 51 | |
| 52 | Skills load on demand: each contributes roughly its name and description until Claude needs it. |
| 53 | |
| 54 | --- |
| 55 | |
| 56 | ## Table of contents |
| 57 | |
| 58 | - [What are Claude Skills?](#what-are-claude-skills) |
| 59 | - [What is in this library](#what-is-in-this-library) |
| 60 | - [Featured skills](#featured-skills) |
| 61 | - [See it in action](#see-it-in-action) |
| 62 | - [Logo design in action](#logo-design-in-action) |
| 63 | - [Reference build in action](#reference-build-in-action) |
| 64 | - [Getting started](#getting-started) |
| 65 | - [Quick example](#quick-example) |
| 66 | - [How they compose](#how-they-compose) |
| 67 | - [How the catalog connects](#how-the-catalog-connects) |
| 68 | - [Surfaces](#surfaces) |
| 69 | <!-- COUNT_TOC:START --> |
| 70 | - [The 103-skill catalog](#the-103-skill-catalog) |
| 71 | <!-- COUNT_TOC:END --> |
| 72 | - [Recommended MCPs](#recommended-mcps) |
| 73 | - [Authoring conventions](#authoring-conventions) |
| 74 | - [Repository structure](#repository-structure) |
| 75 | - [Trust and security](#trust-and-security) |
| 76 | - [Contributing](#contributing) |
| 77 | - [Acknowledgments](#acknowledgments) |
| 78 | - [Resources](#resources) |
| 79 | - [License](#license) |
| 80 | |
| 81 | --- |
| 82 | |
| 83 | ## What are Claude Skills? |
| 84 | |
| 85 | Claude Skills are reusable capability packages that teach Claude how to handle a specific kind of task with a consistent framework, vocabulary, and output format. Each skill is a folder containing a `SKILL.md` (instructions plus YAML metadata) and optional reference files (templates, checklists, worked examples). Claude loads a skill automatically when a user request matches the skill's description. |
| 86 | |
| 87 | Skills work across [Claude.ai](https://claude.ai), [Claude Code](https://docs.claude.com/en/docs/claude-code/overview), and the [Anthropic API](https://docs.claude.com/en/api/agent-skills). Once y |