category-designer

Name: category-designer
Author: Affitor

3installs184forks

How to install category-designer?

affitor/affiliate-skills/category-designer

$npx -y skills add Affitor/affiliate-skills --skill category-designer

Installs into the current project.

Summary

Define a new category where your product wins by default. Reframe the buying decision. Triggers on: "create a category", "category design", "define my category", "category of one", "reframe the market", "position as category king", "new category", "category creation", "own a cate

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SKILL.md

1	# Category Designer
2
3	Define a new category where your recommended product wins by default. Instead of competing on existing criteria ("best AI video tool"), reframe the buying decision so your product IS the category ("the AI avatar platform for non-creators"). Category kings capture 76% of category economics — this is the strategic meta-skill that makes all downstream marketing easier.
4
5	## Stage
6
7	S8: Meta — This is cross-cutting strategic thinking, like `funnel-planner`. It operates above individual skills and reframes the entire marketing approach. Use it before creating content, offers, or landing pages.
8
9	## When to Use
10
11	- User is competing in a crowded market and needs to stand out
12	- User asks about "positioning", "category", "differentiation", "reframing"
13	- User says "category of one", "own a category", "change the game"
14	- After `monopoly-niche-finder` to formalize the niche into a named category
15	- After `purple-cow-audit` to amplify what makes a product remarkable
16	- Before creating content/offers to ensure consistent category messaging
17
18	## Input Schema
19
20	```yaml
21	product: object # REQUIRED — the product to position
22	name: string
23	description: string
24	key_features: string[]
25	pricing: string
26	current_category: string # What category it's currently in
27	# e.g., "AI video tools", "email marketing platforms"
28
29	competitors: string[] # OPTIONAL — main competitors
30	# Default: auto-researched
31
32	your_audience: string # OPTIONAL — your specific audience
33	# Default: inferred from product
34
35	monopoly_niche: string # OPTIONAL — from monopoly-niche-finder
36	# Default: none
37	```
38
39	Chaining from S1 monopoly-niche-finder: Use `monopoly_niche.intersection` as the starting point for category design.
40
41	Chaining from S1 purple-cow-audit: Use `remarkable_angles` to identify category-defining features.
42
43	## Workflow
44
45	### Step 1: Analyze Current Category
46
47	1. `web_search`: `"best [current_category]"` — see how the market is currently framed
48	2. Identify the default buying criteria (price, features, ease of use, etc.)
49	3. Map where the product wins AND loses on current criteria
50	4. Identify: what does this product do that competitors DON'T even try?
51
52	### Step 2: Find the Category Seed
53
54	The category seed is the intersection of:
55	- What the product does uniquely well
56	- What a specific audience cares about most
57	- What competitors ignore or can't do
58
59	Formula: `[Unique capability] + [Specific audience] + [Outcome they care about]`
60
61	Example: "AI avatar platform" + "for non-creators" + "who need professional video content"
62	= "AI Video Content Platform for Non-Creators"
63
64	### Step 3: Design the Category
65
66	Define:
67
68	1. Category name — 3-6 words, self-explanatory, memorable
69	2. Category POV — "The old way was [X]. The new way is [Y]. [Product] is the [category name]."
70	3. Buying criteria — new criteria where your product automatically wins
71	4. Lightning strike — the "aha moment" that makes the category real (a stat, story, or demonstration)
72	5. Category ecosystem — what other products/services exist in YOUR category (you define the landscape)
73
74	### Step 4: Create Category Assets
75
76	Produce:
77	1. Category narrative — 2-3 paragraph story of why this category exists now
78	2. Comparison reframe — how to redirect "Product X vs Product Y" to "Old category vs New category"
79	3. Content angles — 5-10 content pieces that educate the market about the category
80	4. Objection handling — "Isn't this just [old category]?" → "No, because..."
81
82	### Step 5: Self-Validation
83
84	- [ ] Category name is self-explanatory to someone hearing it for the first time
85	- [ ] Product genuinely wins on the new buying criteria (not forced)
86	- [ ] Category is big enough to matter but specific enough to own
87	- [ ] Narrative is compelling and truthful (not spin)
88	- [ ] Content angles are substantial enough for 6+ months of content
89
90	## Output Schema
91
92	```yaml
93	output_schema_version: "1.0.0"
94	category:
95	name: string # The new category name
96	pov: string # Point of view statement
97	product_name: string

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category-designer

3installs184forks

View on GitHub

How to install category-designer?

affitor/affiliate-skills/category-designer

$npx -y skills add Affitor/affiliate-skills --skill category-designer

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Category Designer
2
3	Define a new category where your recommended product wins by default. Instead of competing on existing criteria ("best AI video tool"), reframe the buying decision so your product IS the category ("the AI avatar platform for non-creators"). Category kings capture 76% of category economics — this is the strategic meta-skill that makes all downstream marketing easier.
4
5	## Stage
6
7	S8: Meta — This is cross-cutting strategic thinking, like `funnel-planner`. It operates above individual skills and reframes the entire marketing approach. Use it before creating content, offers, or landing pages.
8
9	## When to Use
10
11	- User is competing in a crowded market and needs to stand out
12	- User asks about "positioning", "category", "differentiation", "reframing"
13	- User says "category of one", "own a category", "change the game"
14	- After `monopoly-niche-finder` to formalize the niche into a named category
15	- After `purple-cow-audit` to amplify what makes a product remarkable
16	- Before creating content/offers to ensure consistent category messaging
17
18	## Input Schema
19
20	```yaml
21	product: object # REQUIRED — the product to position
22	name: string
23	description: string
24	key_features: string[]
25	pricing: string
26	current_category: string # What category it's currently in
27	# e.g., "AI video tools", "email marketing platforms"
28
29	competitors: string[] # OPTIONAL — main competitors
30	# Default: auto-researched
31
32	your_audience: string # OPTIONAL — your specific audience
33	# Default: inferred from product
34
35	monopoly_niche: string # OPTIONAL — from monopoly-niche-finder
36	# Default: none
37	```
38
39	Chaining from S1 monopoly-niche-finder: Use `monopoly_niche.intersection` as the starting point for category design.
40
41	Chaining from S1 purple-cow-audit: Use `remarkable_angles` to identify category-defining features.
42
43	## Workflow
44
45	### Step 1: Analyze Current Category
46
47	1. `web_search`: `"best [current_category]"` — see how the market is currently framed
48	2. Identify the default buying criteria (price, features, ease of use, etc.)
49	3. Map where the product wins AND loses on current criteria
50	4. Identify: what does this product do that competitors DON'T even try?
51
52	### Step 2: Find the Category Seed
53
54	The category seed is the intersection of:
55	- What the product does uniquely well
56	- What a specific audience cares about most
57	- What competitors ignore or can't do
58
59	Formula: `[Unique capability] + [Specific audience] + [Outcome they care about]`
60
61	Example: "AI avatar platform" + "for non-creators" + "who need professional video content"
62	= "AI Video Content Platform for Non-Creators"
63
64	### Step 3: Design the Category
65
66	Define:
67
68	1. Category name — 3-6 words, self-explanatory, memorable
69	2. Category POV — "The old way was [X]. The new way is [Y]. [Product] is the [category name]."
70	3. Buying criteria — new criteria where your product automatically wins
71	4. Lightning strike — the "aha moment" that makes the category real (a stat, story, or demonstration)
72	5. Category ecosystem — what other products/services exist in YOUR category (you define the landscape)
73
74	### Step 4: Create Category Assets
75
76	Produce:
77	1. Category narrative — 2-3 paragraph story of why this category exists now
78	2. Comparison reframe — how to redirect "Product X vs Product Y" to "Old category vs New category"
79	3. Content angles — 5-10 content pieces that educate the market about the category
80	4. Objection handling — "Isn't this just [old category]?" → "No, because..."
81
82	### Step 5: Self-Validation
83
84	- [ ] Category name is self-explanatory to someone hearing it for the first time
85	- [ ] Product genuinely wins on the new buying criteria (not forced)
86	- [ ] Category is big enough to matter but specific enough to own
87	- [ ] Narrative is compelling and truthful (not spin)
88	- [ ] Content angles are substantial enough for 6+ months of content
89
90	## Output Schema
91
92	```yaml
93	output_schema_version: "1.0.0"
94	category:
95	name: string # The new category name
96	pov: string # Point of view statement
97	product_name: string

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