$npx -y skills add Affitor/affiliate-skills --skill grand-slam-offerDesign irresistible affiliate offers using the Hormozi Grand Slam framework. Triggers on: "create an offer for", "design my offer", "grand slam offer", "make an irresistible offer", "why should someone buy through my link", "offer framework", "value proposition for", "Hormozi off
| 1 | # Grand Slam Offer |
| 2 | |
| 3 | Design affiliate offers so good people feel stupid saying no. Uses the Hormozi Value Equation: **Value = Dream Outcome × Perceived Likelihood ÷ Time Delay ÷ Effort & Sacrifice**. Deconstructs why someone should click YOUR link over any other affiliate's. |
| 4 | |
| 5 | ## Stage |
| 6 | |
| 7 | S4: Landing — The offer IS the landing page's job. Before writing HTML or copy, you need an offer framework that makes the conversion inevitable. |
| 8 | |
| 9 | ## When to Use |
| 10 | |
| 11 | - User wants to differentiate their affiliate promotion from every other affiliate |
| 12 | - User asks "why would someone buy through MY link?" |
| 13 | - User is about to create a landing page and needs the offer angle first |
| 14 | - User wants to increase conversion rates on an existing promotion |
| 15 | - User says anything like "offer", "value proposition", "irresistible", "Hormozi" |
| 16 | - User has a product from S1 and wants to craft the positioning before S4 landing page |
| 17 | |
| 18 | ## Input Schema |
| 19 | |
| 20 | ```yaml |
| 21 | product: # REQUIRED — the affiliate product |
| 22 | name: string # Product name |
| 23 | description: string # What it does |
| 24 | reward_value: string # Commission (e.g., "30% recurring") |
| 25 | url: string # Affiliate link URL |
| 26 | pricing: string # Product price or pricing page URL |
| 27 | tags: string[] # e.g., ["ai", "video", "saas"] |
| 28 | |
| 29 | target_audience: string # OPTIONAL — who you're targeting |
| 30 | # Default: inferred from product tags |
| 31 | |
| 32 | bonuses: string[] # OPTIONAL — bonuses you're already offering |
| 33 | # Default: none (will suggest bonuses) |
| 34 | |
| 35 | competitors: string[] # OPTIONAL — competing products |
| 36 | # Default: auto-researched |
| 37 | ``` |
| 38 | |
| 39 | **Chaining from S1**: If `affiliate-program-search` was run earlier, automatically pick up `recommended_program` as the `product` input. |
| 40 | |
| 41 | **Chaining from S1 purple-cow-audit**: If `purple-cow-audit` was run, use `remarkability_score` and `remarkable_angles` to inform the offer. |
| 42 | |
| 43 | ## Workflow |
| 44 | |
| 45 | ### Step 1: Gather Context |
| 46 | |
| 47 | If product data is available from S1 chaining, use it directly. Otherwise: |
| 48 | |
| 49 | 1. Use `web_search` to research: `"[product name] features pricing review"` |
| 50 | 2. Gather: name, pricing tiers, key features, target audience, top 3 competitors |
| 51 | 3. If `target_audience` not provided, infer from product positioning and tags |
| 52 | |
| 53 | ### Step 2: Apply Value Equation |
| 54 | |
| 55 | Read `shared/references/offer-frameworks.md` for the Hormozi framework. |
| 56 | |
| 57 | For each component of the Value Equation, score the product 1-10 and identify leverage points: |
| 58 | |
| 59 | **Dream Outcome (maximize)** |
| 60 | - What is the #1 transformation the audience wants? |
| 61 | - What does life look like AFTER using this product? |
| 62 | - Frame in terms of identity: "Become the person who..." |
| 63 | |
| 64 | **Perceived Likelihood (maximize)** |
| 65 | - What proof exists? (case studies, user count, reviews) |
| 66 | - What specific numbers can you cite? |
| 67 | - What demonstration can you offer? (your own results, screenshots) |
| 68 | |
| 69 | **Time Delay (minimize)** |
| 70 | - How fast can they see first results? |
| 71 | - What quick wins does the product offer? |
| 72 | - Can you accelerate with your bonuses? (templates, setup guide) |
| 73 | |
| 74 | **Effort & Sacrifice (minimize)** |
| 75 | - What's the learning curve? |
| 76 | - What do they have to give up? |
| 77 | - Can you reduce effort with done-for-you assets? |
| 78 | |
| 79 | ### Step 3: Design the Offer Stack |
| 80 | |
| 81 | Build the complete offer: |
| 82 | |
| 83 | 1. **Core product** — the affiliate product itself with reframed positioning |
| 84 | 2. **Your unique angle** — why YOU are the right person to recommend this |
| 85 | 3. **Bonus suggestions** — 3-5 bonuses that address the weakest Value Equation components |
| 86 | 4. **Guarantee suggestion** — your personal guarantee on top of the product's |
| 87 | 5. **Urgency element** — ethical, real urgency (if applicable) |
| 88 | |
| 89 | ### Step 4: Write Offer Copy |
| 90 | |
| 91 | Create ready-to-use copy blocks: |
| 92 | - **Headline**: One sentence that captures the dream outcome |
| 93 | - **Sub-headline**: Addresses the biggest objection |
| 94 | - **Value stack**: Bullet list of everything they get (product + bonuses + guarantee) |
| 95 | - **CTA**: Action-oriented, specific, urgent |
| 96 | |
| 97 | ### Step 5: Output |
| 98 | |
| 99 | Present the complete Grand Slam Offer framework. |
| 100 | |
| 101 | ### Step 6: Self-Validation |
| 102 | |
| 103 | Before presenting output, verify: |
| 104 | |
| 105 | - [ ] Value Equation is complete (all 4 components scored and addressed) |
| 106 | - [ ] Offer is differentiated from a generi |