$npx -y skills add Affitor/affiliate-skills --skill product-showcase-pageBuild a single-product deep-dive showcase page as a self-contained HTML file. Triggers on: "build a product showcase page", "deep dive landing page for [product]", "create a product spotlight page", "product feature page", "single product page", "detailed page about [product]", "
| 1 | # Product Showcase Page |
| 2 | |
| 3 | Build a long-form, single-product showcase page as a self-contained HTML file. Goes deeper than a standard landing page — includes a full hero section, feature breakdown with icons, use case demonstrations, testimonials, a pricing comparison table, FAQ with accordions, and multiple high-intent affiliate CTAs. Designed for pre-sold traffic (readers who came from a review or comparison) and wants to make the final conversion push. |
| 4 | |
| 5 | ## When to Use |
| 6 | |
| 7 | - User wants a dedicated page for one product that covers everything a buyer needs to know |
| 8 | - User says "showcase page", "product spotlight", "deep-dive page", "feature breakdown page" |
| 9 | - User wants a page longer than a standard landing page — for high-ticket products needing more persuasion |
| 10 | - User is sending warm traffic (from a blog post or email) and wants to close the sale |
| 11 | - User wants a page that can double as a product review in page form |
| 12 | |
| 13 | ## Workflow |
| 14 | |
| 15 | ### Step 1: Gather Product Data |
| 16 | |
| 17 | If `product` data is available from S1 or prior conversation, use it directly. |
| 18 | |
| 19 | Otherwise, use `web_search` to research the product: |
| 20 | 1. **Features**: `"[product name] features"` — gather 6-12 distinct capabilities |
| 21 | 2. **Pricing**: `"[product name] pricing"` — all tiers with feature differences |
| 22 | 3. **Use cases**: `"[product name] use cases"` OR `"[product name] examples"` — concrete applications |
| 23 | 4. **Testimonials**: `"[product name] reviews"` on G2/Capterra — find real sentiment (do not copy verbatim — paraphrase or create realistic representative examples) |
| 24 | 5. **Competitors**: `"[product name] vs"` — 2-3 competitors for the pricing comparison |
| 25 | 6. **FAQ**: `"[product name] questions"` OR check product's own FAQ page |
| 26 | |
| 27 | Organize the research into these buckets: |
| 28 | - Core features (6-12, each with a one-sentence benefit statement) |
| 29 | - Use cases (3-5, each framed as a specific problem solved) |
| 30 | - Pricing tiers (2-4 tiers with included features and price) |
| 31 | - Comparison data (the 5-8 dimensions where this product wins vs. competitors) |
| 32 | - Social proof (ratings, user counts, company names using it) |
| 33 | - FAQ answers (6-10 questions) |
| 34 | |
| 35 | ### Step 2: Plan the Page Architecture |
| 36 | |
| 37 | Read `references/conversion-principles.md` for long-form page principles. |
| 38 | |
| 39 | A product showcase page is longer than a standard landing page — it must justify the length with value at every section. Plan each section: |
| 40 | |
| 41 | 1. **FTC Disclosure** — small, above hero |
| 42 | 2. **Hero** — headline + sub-headline + primary CTA + hero visual + trust bar |
| 43 | 3. **Problem Statement** — 2-3 sentences establishing the pain the product solves |
| 44 | 4. **Product Overview** — 3-sentence description + key stats |
| 45 | 5. **Features Grid** — 6-12 features with icons (pure CSS) + headline + description |
| 46 | 6. **Use Cases** — 3-5 real scenarios (who uses it, how, outcome) |
| 47 | 7. **Social Proof Bar** — logos, ratings, subscriber counts |
| 48 | 8. **Pricing Comparison** — table comparing this product's tiers against 2 competitors |
| 49 | 9. **Testimonials** — 2-3 cards with quote, name, role |
| 50 | 10. **FAQ Accordion** — 6-10 questions with JS-powered expand/collapse |
| 51 | 11. **Final CTA Section** — strong headline + benefits recap + primary CTA button |
| 52 | 12. **Footer** — FTC disclosure full text, Affitor attribution |
| 53 | |
| 54 | **CTA placement rules:** |
| 55 | - Hero: primary CTA (always visible) |
| 56 | - After Features Grid: secondary CTA |
| 57 | - After Pricing Table: high-intent CTA (primed by seeing pricing) |
| 58 | - After Testimonials: social-proof-backed CTA |
| 59 | - Final CTA section: closing CTA |
| 60 | - Total: 4-5 CTAs per page |
| 61 | |
| 62 | **Angle selection** — choose based on what the research shows: |
| 63 | | Angle | Headline formula | |
| 64 | |---|---| |
| 65 | | Best in category | "The [Category] Tool That Actually Works" | |
| 66 | | Price/value | "Get [Competitor]-Level Results for Half the Price" | |
| 67 | | Speed | "From Zero to [Outcome] in [Timeframe]" | |
| 68 | | Simplicity | "The [Category] Tool That Doesn't Require a Manual" | |
| 69 | | Results-focused | "[Specific Outcome]: How [Product] Delivers Where Others Don't" | |
| 70 | |
| 71 | ### Step 3: Write the Full HTML |
| 72 | |
| 73 | Build a complete self-contained HTML file. This page is longer than standard (~150-200 lines of HTML) and should feel like a high-quality product page. |
| 74 | |
| 75 | **Design specifications:** |
| 76 | - All CSS inline in a `<style>` block — no external stylesheets |