value-ladder-architect
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How to install value-ladder-architect?
affitor/affiliate-skills/value-ladder-architect
$npx -y skills add Affitor/affiliate-skills --skill value-ladder-architectDesign the complete free-to-premium value ladder for affiliate promotions. Triggers on: "value ladder", "customer journey", "upsell path", "ascension model", "free to paid funnel", "tripwire offer", "upsell strategy", "downsell", "product ladder", "price ladder", "customer ascens
SKILL.md
| 1 | # Value Ladder Architect |
| 2 | |
| 3 | Design the complete free → tripwire → core → upsell path for affiliate promotions. Maps the entire customer ascension journey, where each step delivers standalone value while naturally leading to the next. The value ladder IS the page sequence: squeeze → bridge → sales → upsell. |
| 4 | |
| 5 | ## Stage |
| 6 | |
| 7 | S4: Landing — The value ladder defines the sequence of pages and offers. Each rung is a landing page, email, or content piece that converts the visitor to the next level. |
| 8 | |
| 9 | ## When to Use |
| 10 | |
| 11 | - User wants to map the entire customer journey, not just one landing page |
| 12 | - User asks about upsells, downsells, tripwires, or funnel stages |
| 13 | - User wants to maximize lifetime value from affiliate promotions |
| 14 | - User says "value ladder", "customer journey", "ascension", "funnel architecture" |
| 15 | - After running `grand-slam-offer` to design the core offer and wanting to expand |
| 16 | - User promotes a product with multiple tiers (free, pro, enterprise) |
| 17 | |
| 18 | ## Input Schema |
| 19 | |
| 20 | ```yaml |
| 21 | product: # REQUIRED |
| 22 | name: string # Product name |
| 23 | pricing_tiers: object[] # Available pricing tiers |
| 24 | - name: string # e.g., "Free", "Pro", "Enterprise" |
| 25 | price: string # e.g., "$0", "$49/mo", "$199/mo" |
| 26 | features: string[] # Key features at this tier |
| 27 | reward_value: string # Your commission |
| 28 | reward_type: string # "recurring" | "one-time" | "tiered" |
| 29 | url: string # Affiliate link |
| 30 | |
| 31 | your_assets: string[] # OPTIONAL — content/resources you already have |
| 32 | # e.g., ["blog", "email list", "YouTube channel", "templates"] |
| 33 | # Default: ["blog"] |
| 34 | |
| 35 | goal: string # OPTIONAL — "first_commission" | "maximize_ltv" | "build_list" |
| 36 | # Default: "first_commission" |
| 37 | ``` |
| 38 | |
| 39 | **Chaining from S4 grand-slam-offer**: Use `offer_stack` to position the core offer in the ladder. |
| 40 | **Chaining from S4 bonus-stack-builder**: Use `bonus_stack` to populate tripwire and bonus tiers. |
| 41 | |
| 42 | ## Workflow |
| 43 | |
| 44 | ### Step 1: Gather Context |
| 45 | |
| 46 | 1. Map the product's pricing tiers and commission structure |
| 47 | 2. Identify user's existing assets (blog, list, social following) |
| 48 | 3. Determine goal: first commission (simple ladder) vs maximize LTV (complex ladder) |
| 49 | |
| 50 | ### Step 2: Design the Ladder |
| 51 | |
| 52 | Read `shared/references/offer-frameworks.md` for the Value Ladder framework. |
| 53 | |
| 54 | Map each rung: |
| 55 | |
| 56 | **Rung 0: FREE (Awareness)** |
| 57 | - What: Blog post, social content, free tool, lead magnet |
| 58 | - Goal: Build trust, capture email, demonstrate expertise |
| 59 | - Skills used: S2 Content, S3 Blog |
| 60 | - Conversion to next rung: Lead magnet opt-in or email capture |
| 61 | |
| 62 | **Rung 1: TRIPWIRE ($1-$49, impulse buy)** |
| 63 | - What: Your low-cost asset (template pack, mini-course, audit) |
| 64 | - Goal: Convert from reader to buyer, get email if not captured |
| 65 | - Skills used: `bonus-stack-builder` for asset ideas, `squeeze-page-builder` for page |
| 66 | - Conversion to next rung: Email sequence recommending the core product |
| 67 | |
| 68 | **Rung 2: CORE (main affiliate product)** |
| 69 | - What: The affiliate product at its most popular tier |
| 70 | - Goal: Primary commission — solve their main problem |
| 71 | - Skills used: `grand-slam-offer`, `landing-page-creator` |
| 72 | - Conversion to next rung: Product usage → ready for premium tier |
| 73 | |
| 74 | **Rung 3: UPSELL (premium tier or complementary product)** |
| 75 | - What: Higher tier of same product, or complementary affiliate product |
| 76 | - Goal: Maximize lifetime value, earn larger commission |
| 77 | - Skills used: `landing-page-creator` (comparison), `email-drip-sequence` |
| 78 | - Conversion: Ongoing value through content → repeat customer |
| 79 | |
| 80 | ### Step 3: Map the Page Sequence |
| 81 | |
| 82 | For each rung, specify: |
| 83 | - Page type (blog post, squeeze page, bridge page, landing page, email) |
| 84 | - Traffic source (organic, social, email, paid) |
| 85 | - Affiliate skill to build it |
| 86 | - Conversion mechanism (CTA, email opt-in, checkout) |
| 87 | - Expected conversion rate benchmark |
| 88 | |
| 89 | ### Step 4: Design Transition Triggers |
| 90 | |
| 91 | Define what moves a person from one rung to the next: |
| 92 | - Rung 0→1: Downloaded lead magnet → email sequence pitching tripwire |
| 93 | - Rung 1→2: Purchased tripwire → immediate upsell page OR email sequence |
| 94 | - Rung 2→3: Used product for X days → email about premium features |
| 95 | |
| 96 | ### Step 5: Output |
| 97 | |
| 98 | Present the complete value ladder with implementation r |
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