ads-budget

Name: ads-budget
Author: AgriciDaniel

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How to install ads-budget?

agricidaniel/claude-ads/ads-budget

$npx -y skills add AgriciDaniel/claude-ads --skill ads-budget

Installs into the current project.

Summary

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or

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SKILL.md

1	# Budget and Bidding
2
3	1. Establish objective, conversion value, gross margin, cash constraints, sales
4	capacity, attribution uncertainty, seasonality, and platform minimum evidence.
5	2. Normalize spend and outcomes to comparable windows and definitions.
6	3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and
7	sensitivity cases.
8	4. Distinguish committed baseline, controlled experiments, and reserve capacity.
9	5. Compare hold, reallocate, scale, reduce, or experiment options using marginal
10	evidence rather than blended averages alone.
11	6. Return a decision-complete plan with platform/campaign amount, timing, owner,
12	guardrails, success measure, and rollback trigger.
13
14	Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed
15	percentage scaling are optional heuristics, never universal authorization.

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