$npx -y skills add AgriciDaniel/claude-ads --skill ads-createCreate source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad c
| 1 | # Campaign Concepts and Copy |
| 2 | |
| 3 | 1. Load the validated setup/brand profile, objective, audience, offer, proof, |
| 4 | platform/placement requirements, policy context, and optional audit findings. |
| 5 | 2. Separate factual claims, operator-approved claims, and creative hypotheses. |
| 6 | 3. Generate materially distinct strategic concepts, not cosmetic rewrites. |
| 7 | 4. For each concept, define insight, promise, proof, hook, narrative, CTA, objections, |
| 8 | platform adaptations, destination, and experiment hypothesis. |
| 9 | 5. Validate copy limits and policy against current platform references. Load only |
| 10 | the active files among `ads/references/google-creative-specs.md`, |
| 11 | `meta-creative-specs.md`, `youtube-creative-specs.md`, |
| 12 | `linkedin-creative-specs.md`, `tiktok-creative-specs.md`, and |
| 13 | `microsoft-creative-specs.md`; use the dated source ledger for every current |
| 14 | specification claim. |
| 15 | 6. Return a versioned creative brief and copy deck inside the run directory. |
| 16 | |
| 17 | Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated |
| 18 | claims. Human review remains required before production or launch. |