$npx -y skills add AgriciDaniel/claude-ads --skill ads-planCreate a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, c
| 1 | # Paid Media Plan |
| 2 | |
| 3 | 1. Read the setup profile, business economics, evidence, current account state, and |
| 4 | relevant industry template as optional input. |
| 5 | 2. Define objective, customer, offer, conversion, value, constraints, geography, |
| 6 | regulated category, time horizon, and success criteria. |
| 7 | 3. Evaluate channel roles and exclusions from first principles; do not require every |
| 8 | supported platform. For a channel outside the twelve-platform contract, load |
| 9 | `ads/references/additional-platforms.md` and return a research lead unless |
| 10 | its current buying, eligibility, measurement, and creative evidence is present. |
| 11 | 4. Specify campaign architecture, audience strategy, creative system, budget and |
| 12 | pacing, measurement, experiments, policy controls, and operating cadence. |
| 13 | 5. Phase prerequisites before launch, learning, optimization, and scale. |
| 14 | 6. Assign every action an owner, timing, dependency, guardrail, evidence, success |
| 15 | measure, and rollback or exit condition. |
| 16 | 7. Return canonical JSON and render the requested human plan. |
| 17 | |
| 18 | A plan is advisory. It becomes an account change only through launch or optimize |
| 19 | mutation gates. |