blog-strategy

Name: blog-strategy
Author: AgriciDaniel

1.3kinstalls251forks

How to install blog-strategy?

agricidaniel/claude-blog/blog-strategy

$npx -y skills add AgriciDaniel/claude-blog --skill blog-strategy

Installs into the current project.

Summary

Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for GE

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SKILL.md

1	# Blog Strategy: Positioning & Content Architecture
2
3	Develops comprehensive blog strategies that build topical authority for
4	Google rankings while establishing brand presence for AI citation platforms.
5	Includes topic cluster architecture, AI citation surface strategy, content
6	scoring targets, and GEO-specific optimization plans.
7
8	Research discipline references (v1.8.0):
9	- `skills/blog/references/research-quality.md` - 5-dim rubric, pre-flight trap classes, cross-source clustering, freshness floors
10	- `skills/blog/references/synthesis-contract.md` - 6 LAWs for synthesis output
11
12	Auto-loaded inputs (v1.8.0): when `DISCOURSE.md` exists at the project root (from `/blog discourse`), load it for cross-platform discourse signal alongside this skill's authority-source planning.
13
14	## Cross-reference
15
16	Strategy planning should consider the FLOW 5-surface model (owned site, SERP plus AI Overviews, AI assistant citations, local pack, communities and video). Local-pack work is delegated to `claude-seo`; everything else lives inside claude-blog. Full mapping in `skills/blog/references/flow-alignment.md`.
17
18	For evidence-led audience-avatar, keyword-research, and content-prioritization prompts that feed strategic planning, see `/blog flow find`.
19
20	## Workflow
21
22	### Step 1: Discovery
23
24	Gather context through questions or project analysis:
25
26	1. Business: What do you sell/do? Who are your customers?
27	2. Blog goals: Traffic? Leads? Authority? AI citations?
28	3. Current state: Existing blog content? (scan if project available)
29	4. Competitors: Who are your 3-5 main competitors?
30	5. Differentiator: What unique expertise or data do you have?
31	6. Resources: Writing capacity (posts/week), budget for visuals?
32
33	### Step 2: Competitive Landscape
34
35	Research competitors' blogs:
36	1. WebSearch for competitor blog URLs
37	2. For each competitor, assess:
38	- Publishing frequency
39	- Content types (guides, case studies, comparisons, news)
40	- Visual quality (images, charts, videos)
41	- Schema usage
42	- Social distribution (YouTube, Reddit, LinkedIn)
43	- AI citation presence (search ChatGPT/Perplexity for industry terms)
44	3. Identify gaps no competitor covers well
45
46	#### Competitive AI Citation Analysis
47
48	Map competitor visibility across AI platforms. Use WebSearch to find how
49	competitors appear in AI-generated responses for target keywords.
50
51	```
52	## Competitive AI Citation Map
53	\| Query \| ChatGPT Cites \| Perplexity Cites \| AI Overview Cites \| Gap? \|
54	\|-------\|--------------\|-----------------\|-------------------\|------\|
55	\| [keyword] \| [competitor/none] \| [competitor/none] \| [competitor/none] \| [Yes/No] \|
56	\| [keyword] \| [competitor/none] \| [competitor/none] \| [competitor/none] \| [Yes/No] \|
57	\| [keyword] \| [competitor/none] \| [competitor/none] \| [competitor/none] \| [Yes/No] \|
58	```
59
60	Score each competitor's AI visibility:
61	- High: Cited in 3/3 platforms for multiple queries
62	- Medium: Cited in 1-2 platforms or for limited queries
63	- Low: Rarely cited, only in niche queries
64	- None: No AI citation presence detected
65
66	Identify AI citation gaps: queries where no competitor is cited. These
67	represent the highest-opportunity targets for new content.
68
69	Note: only 12% overlap between platforms. A competitor strong on ChatGPT
70	may be absent from Perplexity. Analyze each platform independently.
71
72	### Step 3: Audience Mapping
73
74	Define 2-3 audience segments:
75
76	```
77	### Audience Segment: [Name]
78	- Role: [Job title / description]
79	- Pain points: [What problems do they have?]
80	- Search behavior: [What do they Google?]
81	- AI behavior: [What do they ask ChatGPT/Perplexity?]
82	- Content preferences: [Long guides? Quick answers? Video?]
83	- Buying stage: [Awareness / Consideration / Decision]
84	```
85
86	### Step 4: Content Pillar Design with Topic Cluster Architecture
87
88	Design 3-5 content pillars based on audience needs and competitive gaps.
89	For each pillar, build the full hub-and-spoke cluster model.
90
91	```
92	### Pillar: [Topic Area]
93	- Purpose: Build authority in [topic]
94	- Primary keywords: [3-5 keywords]
95	- Content types: Pillar guide, supporting posts, comparisons, FAQ
96	- Unique angle: [What first-hand experience/data can you provide?]
97	- Estimated posts: [N] to achieve topic coverage
98	- AI citation potential: [High/Medium/Low] - [why]
99	```
100
101	#### Cluster

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blog-strategy

1.3kinstalls251forks

View on GitHub

How to install blog-strategy?

agricidaniel/claude-blog/blog-strategy

$npx -y skills add AgriciDaniel/claude-blog --skill blog-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Blog Strategy: Positioning & Content Architecture
2
3	Develops comprehensive blog strategies that build topical authority for
4	Google rankings while establishing brand presence for AI citation platforms.
5	Includes topic cluster architecture, AI citation surface strategy, content
6	scoring targets, and GEO-specific optimization plans.
7
8	Research discipline references (v1.8.0):
9	- `skills/blog/references/research-quality.md` - 5-dim rubric, pre-flight trap classes, cross-source clustering, freshness floors
10	- `skills/blog/references/synthesis-contract.md` - 6 LAWs for synthesis output
11
12	Auto-loaded inputs (v1.8.0): when `DISCOURSE.md` exists at the project root (from `/blog discourse`), load it for cross-platform discourse signal alongside this skill's authority-source planning.
13
14	## Cross-reference
15
16	Strategy planning should consider the FLOW 5-surface model (owned site, SERP plus AI Overviews, AI assistant citations, local pack, communities and video). Local-pack work is delegated to `claude-seo`; everything else lives inside claude-blog. Full mapping in `skills/blog/references/flow-alignment.md`.
17
18	For evidence-led audience-avatar, keyword-research, and content-prioritization prompts that feed strategic planning, see `/blog flow find`.
19
20	## Workflow
21
22	### Step 1: Discovery
23
24	Gather context through questions or project analysis:
25
26	1. Business: What do you sell/do? Who are your customers?
27	2. Blog goals: Traffic? Leads? Authority? AI citations?
28	3. Current state: Existing blog content? (scan if project available)
29	4. Competitors: Who are your 3-5 main competitors?
30	5. Differentiator: What unique expertise or data do you have?
31	6. Resources: Writing capacity (posts/week), budget for visuals?
32
33	### Step 2: Competitive Landscape
34
35	Research competitors' blogs:
36	1. WebSearch for competitor blog URLs
37	2. For each competitor, assess:
38	- Publishing frequency
39	- Content types (guides, case studies, comparisons, news)
40	- Visual quality (images, charts, videos)
41	- Schema usage
42	- Social distribution (YouTube, Reddit, LinkedIn)
43	- AI citation presence (search ChatGPT/Perplexity for industry terms)
44	3. Identify gaps no competitor covers well
45
46	#### Competitive AI Citation Analysis
47
48	Map competitor visibility across AI platforms. Use WebSearch to find how
49	competitors appear in AI-generated responses for target keywords.
50
51	```
52	## Competitive AI Citation Map
53	\| Query \| ChatGPT Cites \| Perplexity Cites \| AI Overview Cites \| Gap? \|
54	\|-------\|--------------\|-----------------\|-------------------\|------\|
55	\| [keyword] \| [competitor/none] \| [competitor/none] \| [competitor/none] \| [Yes/No] \|
56	\| [keyword] \| [competitor/none] \| [competitor/none] \| [competitor/none] \| [Yes/No] \|
57	\| [keyword] \| [competitor/none] \| [competitor/none] \| [competitor/none] \| [Yes/No] \|
58	```
59
60	Score each competitor's AI visibility:
61	- High: Cited in 3/3 platforms for multiple queries
62	- Medium: Cited in 1-2 platforms or for limited queries
63	- Low: Rarely cited, only in niche queries
64	- None: No AI citation presence detected
65
66	Identify AI citation gaps: queries where no competitor is cited. These
67	represent the highest-opportunity targets for new content.
68
69	Note: only 12% overlap between platforms. A competitor strong on ChatGPT
70	may be absent from Perplexity. Analyze each platform independently.
71
72	### Step 3: Audience Mapping
73
74	Define 2-3 audience segments:
75
76	```
77	### Audience Segment: [Name]
78	- Role: [Job title / description]
79	- Pain points: [What problems do they have?]
80	- Search behavior: [What do they Google?]
81	- AI behavior: [What do they ask ChatGPT/Perplexity?]
82	- Content preferences: [Long guides? Quick answers? Video?]
83	- Buying stage: [Awareness / Consideration / Decision]
84	```
85
86	### Step 4: Content Pillar Design with Topic Cluster Architecture
87
88	Design 3-5 content pillars based on audience needs and competitive gaps.
89	For each pillar, build the full hub-and-spoke cluster model.
90
91	```
92	### Pillar: [Topic Area]
93	- Purpose: Build authority in [topic]
94	- Primary keywords: [3-5 keywords]
95	- Content types: Pillar guide, supporting posts, comparisons, FAQ
96	- Unique angle: [What first-hand experience/data can you provide?]
97	- Estimated posts: [N] to achieve topic coverage
98	- AI citation potential: [High/Medium/Low] - [why]
99	```
100
101	#### Cluster

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