$npx -y skills add AgriciDaniel/claude-email --skill email-planGenerate comprehensive email marketing strategy with 90-day implementation roadmap. Analyzes business type (local-business, saas, ecommerce, creator, agency) to deliver industry-specific segmentation plans, automation sequences, content calendars, KPI targets, platform recommenda
| 1 | # Email Plan -- Email Marketing Strategy Generator |
| 2 | |
| 3 | ## Overview |
| 4 | |
| 5 | This sub-skill generates a complete email marketing strategy tailored to your business type, including: |
| 6 | |
| 7 | - Email platform recommendations |
| 8 | - Domain authentication checklist |
| 9 | - List building strategy |
| 10 | - Segmentation plan |
| 11 | - Automation sequence priorities |
| 12 | - Content calendar template |
| 13 | - KPI targets and benchmarks |
| 14 | - 90-day implementation roadmap |
| 15 | |
| 16 | ## Usage |
| 17 | |
| 18 | Invoked by `/email plan` from the main email skill. |
| 19 | |
| 20 | ## Workflow |
| 21 | |
| 22 | ### 1. Detect Business Type |
| 23 | |
| 24 | First, check if `email-profile.md` exists and contains business type. If not, analyze context signals: |
| 25 | |
| 26 | **Business Type Detection:** |
| 27 | - **Local Business**: Physical location, appointments, service area, reviews, foot traffic |
| 28 | - **SaaS**: Software product, trials, subscriptions, feature usage, onboarding |
| 29 | - **E-commerce**: Product catalog, shopping cart, inventory, shipping, order fulfillment |
| 30 | - **Creator/Newsletter**: Content creation, audience building, paid subscriptions, courses |
| 31 | - **Agency**: Client services, proposals, case studies, retainers, project-based |
| 32 | |
| 33 | If unclear, ask: "What type of business is this strategy for? (local-business, saas, ecommerce, creator, agency)" |
| 34 | |
| 35 | ### 2. Load Industry Template |
| 36 | |
| 37 | Based on business type, load the appropriate template from: |
| 38 | - `assets/local-business.md` |
| 39 | - `assets/saas.md` |
| 40 | - `assets/ecommerce.md` |
| 41 | - `assets/creator.md` |
| 42 | - `assets/agency.md` |
| 43 | - `assets/generic.md` (fallback) |
| 44 | |
| 45 | ### 3. Generate Strategy |
| 46 | |
| 47 | Create a comprehensive strategy document with these sections: |
| 48 | |
| 49 | ## Strategy Sections |
| 50 | |
| 51 | ### Executive Summary |
| 52 | |
| 53 | 2-3 sentence overview of the strategy, highlighting: |
| 54 | - Business type and primary email marketing goal |
| 55 | - Key strategic focus areas |
| 56 | - Expected timeline to see results |
| 57 | |
| 58 | ### 1. Email Program Foundation |
| 59 | |
| 60 | **Platform Recommendation:** |
| 61 | |
| 62 | Based on business size, budget, and needs: |
| 63 | |
| 64 | | Business Size | Recommended Platform | Monthly Cost | Best For | |
| 65 | |---------------|---------------------|--------------|----------| |
| 66 | | Solo/startup (<1K subscribers) | Kit.com or MailerLite | $0-29 | Creators, solopreneurs | |
| 67 | | Small (1-5 staff, 1K-10K) | Mailchimp or MailerLite | $13-45 | Local businesses, agencies | |
| 68 | | Medium (5-50 staff, 10K-50K) | ActiveCampaign or Klaviyo | $49-150 | SaaS, ecommerce | |
| 69 | | Large (50+ staff, 50K+) | HubSpot or Salesforce | $800+ | Enterprise SaaS, large ecommerce | |
| 70 | |
| 71 | **Industry-Specific Platforms:** |
| 72 | - **E-commerce**: Klaviyo (product recommendations, revenue attribution) |
| 73 | - **SaaS**: Customer.io or Intercom (behavioral triggers, in-app messaging) |
| 74 | - **Creators**: Kit.com/ConvertKit or Beehiiv (monetization tools, referral programs) |
| 75 | - **Agencies**: HubSpot (CRM integration, sales pipeline) |
| 76 | |
| 77 | **Domain Authentication Checklist:** |
| 78 | |
| 79 | Before sending any emails, verify these DNS records are configured: |
| 80 | |
| 81 | - [ ] **SPF Record**: Authorizes sending servers |
| 82 | - [ ] **DKIM Record**: Cryptographic email signature |
| 83 | - [ ] **DMARC Record**: Enforcement policy for SPF/DKIM failures |
| 84 | - [ ] **Custom Sending Domain**: Use mail.yourdomain.com instead of platform domain |
| 85 | - [ ] **Verification**: Run `/email audit <domain>` to confirm setup |
| 86 | |
| 87 | **List Building Strategy:** |
| 88 | |
| 89 | 3-5 methods specific to business type (from industry template): |
| 90 | |
| 91 | Example for local business: |
| 92 | 1. QR code on receipts → signup landing page |
| 93 | 2. Sign-up prompt at checkout (iPad/tablet) |
| 94 | 3. WiFi login portal → email capture |
| 95 | 4. Google Business Profile → newsletter CTA |
| 96 | 5. In-store signage with incentive (10% off next visit) |
| 97 | |
| 98 | Example for SaaS: |
| 99 | 1. Free trial signup (automatic list add) |
| 100 | 2. Content marketing lead magnets (guides, templates) |
| 101 | 3. Webinar registrations |
| 102 | 4. Product updates blog → email subscription |
| 103 | 5. Referral program |
| 104 | |
| 105 | **Consent and Compliance:** |
| 106 | |
| 107 | - **US**: CAN-SPAM compliant (physical address, unsubscribe link) |
| 108 | - **EU/UK**: GDPR compliant (explicit opt-in, data processing agreement) |
| 109 | - **Canada**: CASL compliant (express consent, unsubscribe) |
| 110 | - **Australia**: Spam Act compliant (consent, identify, unsubscribe) |
| 111 | |
| 112 | Load compliance requirements from `../../references/compliance.md` based on region. |
| 113 | |
| 114 | ### 2. Segmentation Plan |
| 115 | |
| 116 | Define 3-5 core segments with: |
| 117 | - **Segment Name** |
| 118 | - **Criteria** (behavioral, demographic, engagement) |
| 119 | - **Estimated Size** (% of list) |
| 120 | - **Email Frequency** (emails per week/month) |
| 121 | - **Content Type** (educational, promotional, transactional) |
| 122 | |
| 123 | **Example Segmentation Table:** |
| 124 | |
| 125 | | Segment | Criteria | Est. Size | Frequency | Content Type | |
| 126 | |---------|----------|-----------|-----------|--------------| |
| 127 | | New Customers | First |