email-sequence

Name: email-sequence
Author: AgriciDaniel

59installs26forks

How to install email-sequence?

agricidaniel/claude-email/email-sequence

$npx -y skills add AgriciDaniel/claude-email --skill email-sequence

Installs into the current project.

Summary

Designs complete email automation sequences with timing, subject lines, copy, and conditional logic. Supports welcome series, nurture campaigns, re-engagement, abandoned cart, post-purchase, review requests, and custom sequences. Adapts sequence type, cadence, frameworks, and con

Files · 1

View on GitHub

SKILL.md

1	# Email Sequence Designer
2
3	Designs complete email automation sequences with strategic timing, persuasive copy, and conditional logic.
4
5	## Quick Reference
6
7	\| Sequence Type \| Emails \| Duration \| Best For \|
8	\|---------------\|--------\|----------\|----------\|
9	\| Welcome Series \| 4-6 \| 14 days \| New subscribers \|
10	\| Nurture \| 6-10 \| 6-10 weeks \| Education, engagement \|
11	\| Re-engagement \| 3-5 \| 28 days \| Inactive subscribers \|
12	\| Abandoned Cart \| 3 \| 3 days \| E-commerce recovery \|
13	\| Post-Purchase \| 4-6 \| 30 days \| Customer experience \|
14	\| Review Request \| 1-2 \| 1-24 hours \| Social proof \|
15	\| Custom \| Variable \| Variable \| Specific goals \|
16
17	## Execution Protocol
18
19	### Step 1: Load Context
20	Read the business profile for context:
21	- `email-profile.md` (project root)
22
23	Load reference files for frameworks and benchmarks:
24	- `references/copy-frameworks.md`
25	- `references/benchmarks.md`
26
27	### Step 2: Gather Sequence Requirements
28
29	Ask the user:
30	1. Sequence type: welcome, nurture, re-engagement, abandoned-cart, post-purchase, review-request, or custom
31	2. If custom: goal, trigger event, desired email count, preferred cadence, tone
32
33	Confirm business context from profile:
34	- Industry
35	- Target audience
36	- Brand voice
37	- Primary offer/product
38
39	### Step 3: Design Sequence Architecture
40
41	Based on sequence type, define:
42	- Total number of emails
43	- Timing between emails
44	- Framework assignment per email
45	- Conditional logic rules
46	- KPI targets
47
48	### Step 4: Generate Each Email
49
50	For each email in sequence, create:
51	1. Position and timing: Email X, Day Y or Hours after trigger
52	2. Subject lines: 3 variants with scores (60-100)
53	3. Preheader text: 30-80 characters
54	4. Email body: Full copy following assigned framework
55	5. CTA: Button text and link placeholder
56	6. Conditional logic: What happens based on engagement
57
58	### Step 5: Add Implementation Guidance
59
60	Include:
61	- Platform setup notes
62	- A/B test recommendations
63	- KPI benchmarks for this sequence type
64	- Segment considerations
65
66	## Sequence Type Templates
67
68	### 1. Welcome Series (4-6 emails, 14 days)
69
70	Standard Timeline:
71	- Email 1: Immediate (welcome + deliver lead magnet)
72	- Email 2: Day 1 (brand story)
73	- Email 3: Day 2 (best content/resource)
74	- Email 4: Day 4 (social proof)
75	- Email 5: Day 7 (soft offer)
76	- Email 6: Day 14 (stronger CTA or segmentation)
77
78	Framework Assignment:
79	- Email 1: BAB (Before-After-Bridge)
80	- Email 2: BAB (Before-After-Bridge)
81	- Email 3: FAB (Features-Advantages-Benefits)
82	- Email 4: 4Ps (Picture-Promise-Prove-Push)
83	- Email 5: AIDA (Attention-Interest-Desire-Action)
84	- Email 6: PAS (Problem-Agitate-Solution)
85
86	KPI Targets:
87	- Average open rate: 40-60%
88	- Average click rate: 3-8%
89	- Conversion rate: 2-5%
90
91	### 2. Nurture Sequence (6-10 emails, 6-10 weeks)
92
93	Cadence: 1-2 emails per week
94
95	Content Mix:
96	- 80% value (education, tips, resources)
97	- 20% promotion (offers, CTAs)
98
99	Framework Rotation: PAS -> FAB -> BAB -> 4Ps -> AIDA -> repeat
100
101	Progressive Profiling: Gather data over time through link clicks, survey questions
102
103	KPI Targets:
104	- Average open rate: 25-35%
105	- Average click rate: 2-5%
106	- Conversion rate: 1-3%
107
108	### 3. Re-engagement / Win-Back (3-5 emails, 28 days)
109
110	Trigger: 90 days no click engagement (not opens, due to Apple MPP)
111
112	Standard Timeline:
113	- Email 1: Day 0 (friendly check-in)
114	- Email 2: Day 5-7 (value reminder)
115	- Email 3: Day 10-14 (incentive offer)
116	- Email 4: Day 21 (last chance)
117	- Email 5: Day 28 (final goodbye)
118
119	Framework Assignment:
120	- Email 1: BAB (Before-After-Bridge)
121	- Email 2: 4Ps (Picture-Promise-Prove-Push)
122	- Email 3: AIDA (Attention-Interest-Desire-Action)
123	- Email 4: PAS (Problem-Agitate-Solution)
124	- Email 5: Direct
125
126	After sequence: Remove non-responders from active list to protect sender reputation
127
128	KPI Targets:
129	- Average open rate: 15-25%
130	- Average click rate: 1-3%
131	- Re-engagement rate: 5-10%
132
133	### 4. Abandoned Cart (3 emails, 3 days)
134
135	Standard Timeline:
136	- Email 1: 1 hour (reminder, no discount)
137	- Email 2: 24 hours (address objections, social proof)
138	- Email 3: 48-72 hours (incentive offer)
139
140	Framework Assignment:
141	- Email 1: Direct
142	- Email 2: PAS (Problem-Agitate-Solution)
143	- Email 3: AIDA (Attention-Interest-Desire-Action)
144
145	Show cart items: Include product images, names, prices in email body
146
147	Target recovery rate: 5-15%
148
149	KPI Targets:
150	- Email 1 open rate: 40-50%
151	- Email 2 open rate: 30-40%
152	- Email 3 open rate: 25-35%
153	- Total recovery rate: 10-18%
154
155	### 5.

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email-sequence

59installs26forks

View on GitHub

How to install email-sequence?

agricidaniel/claude-email/email-sequence

$npx -y skills add AgriciDaniel/claude-email --skill email-sequence

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Email Sequence Designer
2
3	Designs complete email automation sequences with strategic timing, persuasive copy, and conditional logic.
4
5	## Quick Reference
6
7	\| Sequence Type \| Emails \| Duration \| Best For \|
8	\|---------------\|--------\|----------\|----------\|
9	\| Welcome Series \| 4-6 \| 14 days \| New subscribers \|
10	\| Nurture \| 6-10 \| 6-10 weeks \| Education, engagement \|
11	\| Re-engagement \| 3-5 \| 28 days \| Inactive subscribers \|
12	\| Abandoned Cart \| 3 \| 3 days \| E-commerce recovery \|
13	\| Post-Purchase \| 4-6 \| 30 days \| Customer experience \|
14	\| Review Request \| 1-2 \| 1-24 hours \| Social proof \|
15	\| Custom \| Variable \| Variable \| Specific goals \|
16
17	## Execution Protocol
18
19	### Step 1: Load Context
20	Read the business profile for context:
21	- `email-profile.md` (project root)
22
23	Load reference files for frameworks and benchmarks:
24	- `references/copy-frameworks.md`
25	- `references/benchmarks.md`
26
27	### Step 2: Gather Sequence Requirements
28
29	Ask the user:
30	1. Sequence type: welcome, nurture, re-engagement, abandoned-cart, post-purchase, review-request, or custom
31	2. If custom: goal, trigger event, desired email count, preferred cadence, tone
32
33	Confirm business context from profile:
34	- Industry
35	- Target audience
36	- Brand voice
37	- Primary offer/product
38
39	### Step 3: Design Sequence Architecture
40
41	Based on sequence type, define:
42	- Total number of emails
43	- Timing between emails
44	- Framework assignment per email
45	- Conditional logic rules
46	- KPI targets
47
48	### Step 4: Generate Each Email
49
50	For each email in sequence, create:
51	1. Position and timing: Email X, Day Y or Hours after trigger
52	2. Subject lines: 3 variants with scores (60-100)
53	3. Preheader text: 30-80 characters
54	4. Email body: Full copy following assigned framework
55	5. CTA: Button text and link placeholder
56	6. Conditional logic: What happens based on engagement
57
58	### Step 5: Add Implementation Guidance
59
60	Include:
61	- Platform setup notes
62	- A/B test recommendations
63	- KPI benchmarks for this sequence type
64	- Segment considerations
65
66	## Sequence Type Templates
67
68	### 1. Welcome Series (4-6 emails, 14 days)
69
70	Standard Timeline:
71	- Email 1: Immediate (welcome + deliver lead magnet)
72	- Email 2: Day 1 (brand story)
73	- Email 3: Day 2 (best content/resource)
74	- Email 4: Day 4 (social proof)
75	- Email 5: Day 7 (soft offer)
76	- Email 6: Day 14 (stronger CTA or segmentation)
77
78	Framework Assignment:
79	- Email 1: BAB (Before-After-Bridge)
80	- Email 2: BAB (Before-After-Bridge)
81	- Email 3: FAB (Features-Advantages-Benefits)
82	- Email 4: 4Ps (Picture-Promise-Prove-Push)
83	- Email 5: AIDA (Attention-Interest-Desire-Action)
84	- Email 6: PAS (Problem-Agitate-Solution)
85
86	KPI Targets:
87	- Average open rate: 40-60%
88	- Average click rate: 3-8%
89	- Conversion rate: 2-5%
90
91	### 2. Nurture Sequence (6-10 emails, 6-10 weeks)
92
93	Cadence: 1-2 emails per week
94
95	Content Mix:
96	- 80% value (education, tips, resources)
97	- 20% promotion (offers, CTAs)
98
99	Framework Rotation: PAS -> FAB -> BAB -> 4Ps -> AIDA -> repeat
100
101	Progressive Profiling: Gather data over time through link clicks, survey questions
102
103	KPI Targets:
104	- Average open rate: 25-35%
105	- Average click rate: 2-5%
106	- Conversion rate: 1-3%
107
108	### 3. Re-engagement / Win-Back (3-5 emails, 28 days)
109
110	Trigger: 90 days no click engagement (not opens, due to Apple MPP)
111
112	Standard Timeline:
113	- Email 1: Day 0 (friendly check-in)
114	- Email 2: Day 5-7 (value reminder)
115	- Email 3: Day 10-14 (incentive offer)
116	- Email 4: Day 21 (last chance)
117	- Email 5: Day 28 (final goodbye)
118
119	Framework Assignment:
120	- Email 1: BAB (Before-After-Bridge)
121	- Email 2: 4Ps (Picture-Promise-Prove-Push)
122	- Email 3: AIDA (Attention-Interest-Desire-Action)
123	- Email 4: PAS (Problem-Agitate-Solution)
124	- Email 5: Direct
125
126	After sequence: Remove non-responders from active list to protect sender reputation
127
128	KPI Targets:
129	- Average open rate: 15-25%
130	- Average click rate: 1-3%
131	- Re-engagement rate: 5-10%
132
133	### 4. Abandoned Cart (3 emails, 3 days)
134
135	Standard Timeline:
136	- Email 1: 1 hour (reminder, no discount)
137	- Email 2: 24 hours (address objections, social proof)
138	- Email 3: 48-72 hours (incentive offer)
139
140	Framework Assignment:
141	- Email 1: Direct
142	- Email 2: PAS (Problem-Agitate-Solution)
143	- Email 3: AIDA (Attention-Interest-Desire-Action)
144
145	Show cart items: Include product images, names, prices in email body
146
147	Target recovery rate: 5-15%
148
149	KPI Targets:
150	- Email 1 open rate: 40-50%
151	- Email 2 open rate: 30-40%
152	- Email 3 open rate: 25-35%
153	- Total recovery rate: 10-18%
154
155	### 5.

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