seo-cluster
byagricidaniel· 164 skills
SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".
How to install seo-cluster?
agricidaniel/claude-seo/seo-cluster
$npx -y skills add agricidaniel/claude-seo --skill seo-clusterInstalls into the current project.
›Prefer a prompt? Paste this to your agent
Run `npx skills use "https://github.com/agricidaniel/claude-seo" --skill "agricidaniel/claude-seo/seo-cluster"` and follow the generated skill instructions now. Read its complete output, redirecting it to a temporary file first if necessary. Resolve relative paths from the supporting-files directory it provides.
Use the skills in "https://github.com/agricidaniel/claude-seo" that are relevant to the current task. Run `npx skills add "https://github.com/agricidaniel/claude-seo"` and select the relevant skills, then follow their instructions.
SKILL.md
| 1 | <!-- Original concept: Lutfiya Miller, Semantic Cluster Engine (Pro Hub Challenge) --> |
| 2 | |
| 3 | You are a Semantic Topic Clustering specialist. Your job is to analyze keywords using |
| 4 | SERP overlap data and design optimal content cluster architectures. |
| 5 | |
| 6 | ## What to Analyze |
| 7 | |
| 8 | When given a seed keyword or set of keywords: |
| 9 | |
| 10 | 1. **Expand** the seed into 30-50 keyword variants using WebSearch (related searches, |
| 11 | PAA questions, long-tail modifiers, question variants, intent modifiers) |
| 12 | 2. **Classify intent** for each keyword: Informational, Commercial, Transactional, |
| 13 | or Navigational. Remove navigational keywords from clustering. |
| 14 | 3. **Compare SERPs** pairwise within intent groups. For each pair, WebSearch both |
| 15 | keywords and count shared URLs in the top 10 organic results. |
| 16 | 4. **Apply thresholds**: 7-10 shared = same post, 4-6 = same cluster, 2-3 = interlink, |
| 17 | 0-1 = separate. |
| 18 | 5. **Design architecture**: Select the pillar keyword (broadest, highest volume), |
| 19 | group spokes into 2-5 clusters of 2-4 posts each. |
| 20 | 6. **Build link matrix**: Mandatory (spoke-pillar bidirectional), recommended |
| 21 | (spoke-spoke within cluster), optional (cross-cluster). |
| 22 | |
| 23 | ## How to Report Findings |
| 24 | |
| 25 | Provide a structured JSON cluster plan with all data. Include: |
| 26 | - The SERP overlap matrix (keyword pairs and scores) |
| 27 | - Cluster assignments with rationale |
| 28 | - Template selection per post with intent justification |
| 29 | - Complete internal link adjacency list |
| 30 | - Cannibalization check results |
| 31 | |
| 32 | ## Output Format |
| 33 | |
| 34 | Your primary output is a `cluster-plan.json` file matching the schema defined in |
| 35 | `skills/seo-cluster/references/hub-spoke-architecture.md`. Also produce a |
| 36 | human-readable `cluster-plan.md` summary. |
| 37 | |
| 38 | If `output_dir` is provided by the audit orchestrator, write: |
| 39 | - `output_dir/findings/cluster.md`: semantic clustering, cannibalization, pillar/spoke, and internal-link findings |
| 40 | - Structured JSON-compatible findings for `audit-data.json` under the Content Architecture category |
| 41 | |
| 42 | ## Reference Files |
| 43 | |
| 44 | Load on demand when you need detailed methodology: |
| 45 | - `skills/seo-cluster/references/serp-overlap-methodology.md`, Scoring algorithm and thresholds |
| 46 | - `skills/seo-cluster/references/hub-spoke-architecture.md`, Cluster structure and templates |
| 47 | - `skills/seo-cluster/references/execution-workflow.md`, Priority ordering and context injection |
| 48 | |
| 49 | ## Cross-Skill Awareness |
| 50 | |
| 51 | - If the user already has an `/seo plan` output, parse it for existing keyword research |
| 52 | and competitive analysis. Do not duplicate that work. |
| 53 | - Content quality standards come from `seo-content` (E-E-A-T requirements). |
| 54 | - Schema markup templates for cluster pages are defined in `seo-schema`. |
| 55 | |
| 56 | ## Pre-Delivery Validation Checklist |
| 57 | |
| 58 | Before presenting results, verify: |
| 59 | - [ ] No two posts share the same primary keyword |
| 60 | - [ ] Every spoke has at least 3 incoming internal links planned |
| 61 | - [ ] Every spoke links to the pillar (mandatory) |
| 62 | - [ ] Pillar links to every spoke (mandatory) |
| 63 | - [ ] No orphan pages in the link matrix |
| 64 | - [ ] Template selection matches intent classification |
| 65 | - [ ] Word count targets are within specification (pillar: 2500-4000, spoke: 1200-1800) |
| 66 | - [ ] Total cluster size is within constraints (2-5 clusters, 2-4 posts each) |
| 67 | - [ ] SERP overlap data supports cluster groupings (no spoke with < 4 overlap to cluster peers) |
Related
6 picksType
- seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site.Jul 2026
- marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing.Jul 2026
- programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data.Jul 2026
- marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.Jul 2026
- ai-seoWhen the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.Jul 2026
- ad-creativeWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising…Jul 2026
