seo-content-brief

Name: seo-content-brief
Author: AgriciDaniel

2.5kinstalls1.8kforks

How to install seo-content-brief?

agricidaniel/claude-seo/seo-content-brief

$npx -y skills add AgriciDaniel/claude-seo --skill seo-content-brief

Installs into the current project.

Summary

Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "bl

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SKILL.md

1	# SEO Content Brief Generator
2
3	Generate research-backed content briefs that help writers produce pages capable of outranking current top results. Briefs include competitor analysis with gap scoring, per-section word count breakdowns, keyword placement rules, and page-type-specific templates.
4
5	## Process
6
7	### 1. Determine Brief Mode
8
9	Improve mode (existing page URL provided):
10	- Fetch the existing page content and structure
11	- Identify what is already strong (keep it)
12	- Identify missing, thin, or outdated sections
13	- Distinguish "keep/strengthen" vs "add new" sections in the outline
14	- Do not recommend a full rewrite when targeted improvements will win
15
16	New page mode (keyword or topic provided, no existing page):
17	- Use the target site's homepage or sitemap for business context only
18	- Build the brief from scratch for a new page
19	- Focus on competitive gaps the new page can fill
20
21	### 2. Fetch Context
22
23	- Fetch the target URL or homepage to understand the business
24	- Fetch the sitemap to discover all existing pages, categories, and services
25	- This context is critical for the Website Relevance Rule (see below)
26
27	### 3. Analyse SERPs
28
29	- Identify the top 5 ranking pages for the target keyword
30	- Filter out non-competitors (Wikipedia, Reddit, Pinterest, Amazon, YouTube, government sites, SEO tool pages, job boards, directories, news aggregators, social platforms). See `references/excluded-domains.md` for the full list.
31	- Score each real competitor: Depth (1-10), Formatting (1-10), SEO (1-10), UX (1-10)
32	- Identify three gap types:
33	- Topic gaps: subtopics competitors miss entirely
34	- Depth gaps: topics covered but shallow
35	- Quality gaps: outdated info, no expert perspective, poor formatting
36	- Calculate gap priority: `Impact x Competitive Advantage / Effort`
37
38	### 4. Classify Search Intent
39
40	- Informational: user wants to learn (guides, how-tos, definitions)
41	- Commercial: user is researching before buying (comparisons, reviews, "best X")
42	- Transactional: user is ready to act (buy, book, enquire, sign up)
43	- Navigational: user is looking for a specific site or page
44
45	Identify what SERP format Google rewards for this query: long-form guide, listicle, comparison table, landing page, FAQ, video, local pack.
46
47	### 5. Build the Brief
48
49	Apply the page-type template from `references/page-type-templates.md`, then customise based on competitor gaps and search intent.
50
51	## Critical Rules
52
53	### Website Relevance Rule
54
55	Every heading, subtopic, keyword, and FAQ you suggest must be something the target website can credibly write about based on its actual services or products.
56
57	- Read the site's homepage and sitemap to understand what it does
58	- Do not borrow competitor structure if those sections cover things this site does not offer
59	- Before each suggestion, ask: "Can this website actually deliver on this content?" If no, remove it.
60
61	### Site Structure Coverage Rule
62
63	When briefing a hub, overview, category, or "types of" page:
64	- The outline must reference every relevant product category, service, or sub-page that exists on the site
65	- Do not invent categories that don't exist, do not leave out categories that do exist
66	- Each category should appear as its own section with an internal link suggestion
67	- This ensures the page acts as a proper hub linking to all child pages
68
69	For non-hub pages (single service page, blog post), use site structure to suggest relevant internal links but do not force every category into the outline.
70
71	### Output Language Rules
72
73	- Never mention researcher names, framework names, or tool names in the output (no "Ben Goodey method", "Frase.io formula", "Princeton GEO", "Clearscope", "Backlinko")
74	- These are internal thinking tools only. The output must read as plain, professional advice.
75	- Write for a business owner or content writer, not an SEO academic
76
77	## Keyword Density and Placement
78
79	Read `references/keyword-density.md` for the full rules. Summary:
80
81	Primary keyword use: Use the primary keyword naturally in high-value locations.
82	- Do not optimize to a fixed density. Treat density checks as optional internal readability/stuffing heuristics only.
83	- First 1-2 mentions help establish topic context. Diminishing returns after.
84	- For a 1,000-word article, avoid forced repetition across headings, body, and alt text.
85
86	Primary keyword must appear in:
87	1. Title tag (near the fr

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Type

seo-content-brief

2.5kinstalls1.8kforks

View on GitHub

How to install seo-content-brief?

agricidaniel/claude-seo/seo-content-brief

$npx -y skills add AgriciDaniel/claude-seo --skill seo-content-brief

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# SEO Content Brief Generator
2
3	Generate research-backed content briefs that help writers produce pages capable of outranking current top results. Briefs include competitor analysis with gap scoring, per-section word count breakdowns, keyword placement rules, and page-type-specific templates.
4
5	## Process
6
7	### 1. Determine Brief Mode
8
9	Improve mode (existing page URL provided):
10	- Fetch the existing page content and structure
11	- Identify what is already strong (keep it)
12	- Identify missing, thin, or outdated sections
13	- Distinguish "keep/strengthen" vs "add new" sections in the outline
14	- Do not recommend a full rewrite when targeted improvements will win
15
16	New page mode (keyword or topic provided, no existing page):
17	- Use the target site's homepage or sitemap for business context only
18	- Build the brief from scratch for a new page
19	- Focus on competitive gaps the new page can fill
20
21	### 2. Fetch Context
22
23	- Fetch the target URL or homepage to understand the business
24	- Fetch the sitemap to discover all existing pages, categories, and services
25	- This context is critical for the Website Relevance Rule (see below)
26
27	### 3. Analyse SERPs
28
29	- Identify the top 5 ranking pages for the target keyword
30	- Filter out non-competitors (Wikipedia, Reddit, Pinterest, Amazon, YouTube, government sites, SEO tool pages, job boards, directories, news aggregators, social platforms). See `references/excluded-domains.md` for the full list.
31	- Score each real competitor: Depth (1-10), Formatting (1-10), SEO (1-10), UX (1-10)
32	- Identify three gap types:
33	- Topic gaps: subtopics competitors miss entirely
34	- Depth gaps: topics covered but shallow
35	- Quality gaps: outdated info, no expert perspective, poor formatting
36	- Calculate gap priority: `Impact x Competitive Advantage / Effort`
37
38	### 4. Classify Search Intent
39
40	- Informational: user wants to learn (guides, how-tos, definitions)
41	- Commercial: user is researching before buying (comparisons, reviews, "best X")
42	- Transactional: user is ready to act (buy, book, enquire, sign up)
43	- Navigational: user is looking for a specific site or page
44
45	Identify what SERP format Google rewards for this query: long-form guide, listicle, comparison table, landing page, FAQ, video, local pack.
46
47	### 5. Build the Brief
48
49	Apply the page-type template from `references/page-type-templates.md`, then customise based on competitor gaps and search intent.
50
51	## Critical Rules
52
53	### Website Relevance Rule
54
55	Every heading, subtopic, keyword, and FAQ you suggest must be something the target website can credibly write about based on its actual services or products.
56
57	- Read the site's homepage and sitemap to understand what it does
58	- Do not borrow competitor structure if those sections cover things this site does not offer
59	- Before each suggestion, ask: "Can this website actually deliver on this content?" If no, remove it.
60
61	### Site Structure Coverage Rule
62
63	When briefing a hub, overview, category, or "types of" page:
64	- The outline must reference every relevant product category, service, or sub-page that exists on the site
65	- Do not invent categories that don't exist, do not leave out categories that do exist
66	- Each category should appear as its own section with an internal link suggestion
67	- This ensures the page acts as a proper hub linking to all child pages
68
69	For non-hub pages (single service page, blog post), use site structure to suggest relevant internal links but do not force every category into the outline.
70
71	### Output Language Rules
72
73	- Never mention researcher names, framework names, or tool names in the output (no "Ben Goodey method", "Frase.io formula", "Princeton GEO", "Clearscope", "Backlinko")
74	- These are internal thinking tools only. The output must read as plain, professional advice.
75	- Write for a business owner or content writer, not an SEO academic
76
77	## Keyword Density and Placement
78
79	Read `references/keyword-density.md` for the full rules. Summary:
80
81	Primary keyword use: Use the primary keyword naturally in high-value locations.
82	- Do not optimize to a fixed density. Treat density checks as optional internal readability/stuffing heuristics only.
83	- First 1-2 mentions help establish topic context. Diminishing returns after.
84	- For a 1,000-word article, avoid forced repetition across headings, body, and alt text.
85
86	Primary keyword must appear in:
87	1. Title tag (near the fr

People who liked this also viewed

6 picks

Type