$npx -y skills add AgriciDaniel/claude-seo --skill seo-planStrategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site a
| 1 | # Strategic SEO Planning |
| 2 | |
| 3 | ## Process |
| 4 | |
| 5 | ### 1. Discovery |
| 6 | - Business type, target audience, competitors, goals |
| 7 | - Current site assessment (if exists) |
| 8 | - Budget and timeline constraints |
| 9 | - Key performance indicators (KPIs) |
| 10 | |
| 11 | ### 2. Competitive Analysis |
| 12 | - Identify top 5 competitors |
| 13 | - Analyze their content strategy, schema usage, technical setup |
| 14 | - Identify keyword gaps and content opportunities |
| 15 | - Assess their E-E-A-T signals |
| 16 | - Estimate their domain authority |
| 17 | |
| 18 | ### 3. Architecture Design |
| 19 | - Load industry template from `assets/` directory |
| 20 | - Design URL hierarchy and content pillars |
| 21 | - Plan internal linking strategy |
| 22 | - Sitemap structure with quality gates applied |
| 23 | - Information architecture for user journeys |
| 24 | |
| 25 | ### 4. Content Strategy |
| 26 | - Content gaps vs competitors |
| 27 | - Page types and estimated counts |
| 28 | - Blog/resource topics and publishing cadence |
| 29 | - E-E-A-T building plan (author bios, credentials, experience signals) |
| 30 | - Content calendar with priorities |
| 31 | |
| 32 | ### 5. Technical Foundation |
| 33 | - Hosting and performance requirements |
| 34 | - Schema markup plan per page type |
| 35 | - Core Web Vitals baseline targets |
| 36 | - AI search readiness requirements |
| 37 | - Mobile-first considerations |
| 38 | |
| 39 | ### 6. Implementation Roadmap (4 phases) |
| 40 | |
| 41 | #### Phase 1: Foundation (weeks 1-4) |
| 42 | - Technical setup and infrastructure |
| 43 | - Core pages (home, about, contact, main services) |
| 44 | - Essential schema implementation |
| 45 | - Analytics and tracking setup |
| 46 | |
| 47 | #### Phase 2: Expansion (weeks 5-12) |
| 48 | - Content creation for primary pages |
| 49 | - Blog launch with initial posts |
| 50 | - Internal linking structure |
| 51 | - Local SEO setup (if applicable) |
| 52 | |
| 53 | #### Phase 3: Scale (weeks 13-24) |
| 54 | - Advanced content development |
| 55 | - Link building and outreach |
| 56 | - GEO optimization |
| 57 | - Performance optimization |
| 58 | |
| 59 | #### Phase 4: Authority (months 7-12) |
| 60 | - Thought leadership content |
| 61 | - PR and media mentions |
| 62 | - Advanced schema implementation |
| 63 | - Continuous optimization |
| 64 | |
| 65 | ## Industry Templates |
| 66 | |
| 67 | Load from `assets/` directory: |
| 68 | - `saas.md`: SaaS/software companies |
| 69 | - `local-service.md`: Local service businesses |
| 70 | - `ecommerce.md`: E-commerce stores |
| 71 | - `publisher.md`: Content publishers/media |
| 72 | - `agency.md`: Agencies and consultancies |
| 73 | - `generic.md`: General business template |
| 74 | |
| 75 | ## Output |
| 76 | |
| 77 | ### Deliverables |
| 78 | - `SEO-STRATEGY.md`: Complete strategic plan |
| 79 | - `COMPETITOR-ANALYSIS.md`: Competitive insights |
| 80 | - `CONTENT-CALENDAR.md`: Content roadmap |
| 81 | - `IMPLEMENTATION-ROADMAP.md`: Phased action plan |
| 82 | - `SITE-STRUCTURE.md`: URL hierarchy and architecture |
| 83 | |
| 84 | ### KPI Targets |
| 85 | | Metric | Baseline | 3 Month | 6 Month | 12 Month | |
| 86 | |--------|----------|---------|---------|----------| |
| 87 | | Organic Traffic | ... | ... | ... | ... | |
| 88 | | Keyword Rankings | ... | ... | ... | ... | |
| 89 | | Domain Authority | ... | ... | ... | ... | |
| 90 | | Indexed Pages | ... | ... | ... | ... | |
| 91 | | Core Web Vitals | ... | ... | ... | ... | |
| 92 | |
| 93 | ### Success Criteria |
| 94 | - Clear, measurable goals per phase |
| 95 | - Resource requirements defined |
| 96 | - Dependencies identified |
| 97 | - Risk mitigation strategies |
| 98 | |
| 99 | ## DataForSEO Integration (Optional) |
| 100 | |
| 101 | If DataForSEO MCP tools are available, use `dataforseo_labs_google_competitors_domain` and `dataforseo_labs_google_domain_intersection` for real competitive intelligence, `dataforseo_labs_bulk_traffic_estimation` for traffic estimates, `kw_data_google_ads_search_volume` and `dataforseo_labs_bulk_keyword_difficulty` for keyword research, and `business_data_business_listings_search` for local business data. |
| 102 | |
| 103 | ## Error Handling |
| 104 | |
| 105 | | Scenario | Action | |
| 106 | |----------|--------| |
| 107 | | Unrecognized business type | Fall back to `generic.md` template. Inform user that no industry-specific template was found and proceed with the general business template. | |
| 108 | | No website URL provided | Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL. | |
| 109 | | Industry template not found | Check `assets/` directory for available templates. If the requested template file is missing, use `generic.md` and note the missing template in output. | |