brand-dna

Name: brand-dna
Author: aidityasadhakim

15stars2forks

How to install brand-dna?

aidityasadhakim/ads-creative-skill/brand-dna

$npx -y skills add aidityasadhakim/ads-creative-skill --skill brand-dna

Installs into the current project.

Summary

Research a brand and create a comprehensive Brand DNA document. Use when given a brand URL or description to analyze brand identity, visual system, photography style, packaging, and ad creative style. Saves output to brands/{brand-name}/brand-dna.md and prompts user to add refere

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SKILL.md

1	# /ads-creative:brand-dna
2
3	Research a brand and produce a comprehensive Brand DNA document used for filling ad creative prompt templates.
4
5	## Input
6
7	`$ARGUMENTS` — URL to the brand's website, or a description of the brand (or both).
8
9	If `$ARGUMENTS` is empty, ask the user:
10	> Silakan berikan URL website brand atau deskripsi brand yang ingin dianalisis.
11	> Contoh: `https://www.meetmacros.com` atau `MeetMacros — meal prep delivery service`
12
13	---
14
15	## Execution
16
17	You are a Senior Brand Strategist performing a full reverse-engineering of a brand's visual and verbal identity. Every detail matters because output will feed into an AI image model that requires precise specifications.
18
19	### PHASE 1 — External Research
20
21	Use web search tools to find these in parallel:
22
23	1. Design credits: search `"who designed [Brand] branding"`, `"[Brand] design agency case study"`, `"[Brand] rebrand"`
24	2. Brand assets: search `"[Brand] brand guidelines pdf"`, `"[Brand] press kit"`, `"[Brand] style guide"`
25	3. Typography: search `"[Brand] font"`, `"[Brand] typeface"`, `"what font does [Brand] use"`
26	4. Colors: search `"[Brand] brand colors"`, `"[Brand] hex codes"`, `"[Brand] color palette"`
27	5. Packaging: search `"[Brand] packaging design"`, `"[Brand] unboxing"`, `"[Brand] product photography"`
28	6. Ad creative: search `"[Brand] facebook ads"` and `"[Brand] instagram ads"` to find current ad creative style
29	7. Press & positioning: search `"[Brand] brand story"`, `"[Brand] mission"`, `"[Brand] founding story"`
30
31	### PHASE 2 — On-Site Analysis
32
33	Fetch the brand URL and analyze:
34
35	1. Voice & Tone: Read hero copy, About page, product descriptions. Extract 5 defining adjectives.
36	2. Photography style: Describe lighting, color grading, composition, subjects.
37	3. Typography on site: Headline weight, body weight, letter-spacing, any distinctive treatments.
38	4. Color usage: Primary vs accent. Background colors. CTA button color.
39	5. Layout density: Airy or dense? Grid-based or organic?
40	6. Packaging details: Material, color, shape, label placement, texture, matte vs glossy, transparency.
41
42	### PHASE 3 — Competitive Context
43
44	Search for 2-3 direct competitors. Note their visual differentiation from the brand.
45
46	### PHASE 4 — Generate Brand DNA Document
47
48	Compile all research into the following structure. Save as `brands/{brand-name}/brand-dna.md` (brand name lowercase, hyphenated, e.g. `brands/meet-macros/brand-dna.md`).
49
50	Before writing the file, run this command to create the directory:
51
52	```bash
53	mkdir -p brands/{brand-name}
54	```
55
56	Then write the file to `brands/{brand-name}/brand-dna.md`. The file must be inside the subdirectory — not at `brands/{brand-name}.md`.
57
58	```markdown
59	# BRAND DNA: [BRAND NAME]
60
61	## OVERVIEW
62	- Name:
63	- Tagline:
64	- Design Agency: [if found, else "Not found"]
65	- Brand Voice Adjectives: [5 adjectives]
66	- Positioning:
67	- Competitive Differentiation:
68
69	## VISUAL SYSTEM
70	- Primary Font: [name + weight]
71	- Secondary Font: [name + weight, or "Same as primary"]
72	- Primary Color: [hex + description, e.g. "#1A1A2E — deep navy"]
73	- Secondary Color: [hex + description]
74	- Accent Color: [hex + description]
75	- Background Color: [hex + description]
76	- CTA Color: [hex + description]
77
78	## PHOTOGRAPHY STYLE
79	- Lighting:
80	- Color Grading:
81	- Composition:
82	- Subjects:
83	- Mood Keywords: [5-7 keywords, comma separated]
84
85	## PRODUCT PHOTOGRAPHY DIRECTION
86	- Shot Style: [flat lay / lifestyle / studio / hero / etc.]
87	- Product Lighting:
88	- Surface / Background:
89	- Props & Styling:
90
91	## PACKAGING
92	- Material:
93	- Packaging Color:
94	- Shape:
95	- Label:
96	- Finish: [matte / glossy / soft-touch / etc.]
97	- Distinctive Elements:
98
99	## AD CREATIVE STYLE
100	- Primary Format: [single image / carousel / video / UGC / etc.]
101	- Ad Tone:
102	- Recurring Visual Elements:
103	- Text Overlay Style:
104	- CTA Style:
105
106	## COMPETITIVE LANDSCAPE
107
108	\| Competitor \| Visual Differentiation \|
109	\|------------\|----------------------\|
110	\| [name 1] \| [how they differ] \|
111	\| [name 2] \| [how they differ] \|
112	\| [name 3] \| [how they differ] \|
113
114	## IMAGE PROMPT MODIFIER
115
116	> [Write a 50-75 word paragraph in Bahasa Indonesia that densely summarizes the brand's visual identity. This paragraph will be prepended to every prompt template. Must cover: photography style, characteristic lighting, dominant color palette, typography treatment, mood/atmosphere, and brand differentiator. Write as direct instructions to an AI image model — not a descrip

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brand-dna

15stars2forks

View on GitHub

How to install brand-dna?

aidityasadhakim/ads-creative-skill/brand-dna

$npx -y skills add aidityasadhakim/ads-creative-skill --skill brand-dna

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# /ads-creative:brand-dna
2
3	Research a brand and produce a comprehensive Brand DNA document used for filling ad creative prompt templates.
4
5	## Input
6
7	`$ARGUMENTS` — URL to the brand's website, or a description of the brand (or both).
8
9	If `$ARGUMENTS` is empty, ask the user:
10	> Silakan berikan URL website brand atau deskripsi brand yang ingin dianalisis.
11	> Contoh: `https://www.meetmacros.com` atau `MeetMacros — meal prep delivery service`
12
13	---
14
15	## Execution
16
17	You are a Senior Brand Strategist performing a full reverse-engineering of a brand's visual and verbal identity. Every detail matters because output will feed into an AI image model that requires precise specifications.
18
19	### PHASE 1 — External Research
20
21	Use web search tools to find these in parallel:
22
23	1. Design credits: search `"who designed [Brand] branding"`, `"[Brand] design agency case study"`, `"[Brand] rebrand"`
24	2. Brand assets: search `"[Brand] brand guidelines pdf"`, `"[Brand] press kit"`, `"[Brand] style guide"`
25	3. Typography: search `"[Brand] font"`, `"[Brand] typeface"`, `"what font does [Brand] use"`
26	4. Colors: search `"[Brand] brand colors"`, `"[Brand] hex codes"`, `"[Brand] color palette"`
27	5. Packaging: search `"[Brand] packaging design"`, `"[Brand] unboxing"`, `"[Brand] product photography"`
28	6. Ad creative: search `"[Brand] facebook ads"` and `"[Brand] instagram ads"` to find current ad creative style
29	7. Press & positioning: search `"[Brand] brand story"`, `"[Brand] mission"`, `"[Brand] founding story"`
30
31	### PHASE 2 — On-Site Analysis
32
33	Fetch the brand URL and analyze:
34
35	1. Voice & Tone: Read hero copy, About page, product descriptions. Extract 5 defining adjectives.
36	2. Photography style: Describe lighting, color grading, composition, subjects.
37	3. Typography on site: Headline weight, body weight, letter-spacing, any distinctive treatments.
38	4. Color usage: Primary vs accent. Background colors. CTA button color.
39	5. Layout density: Airy or dense? Grid-based or organic?
40	6. Packaging details: Material, color, shape, label placement, texture, matte vs glossy, transparency.
41
42	### PHASE 3 — Competitive Context
43
44	Search for 2-3 direct competitors. Note their visual differentiation from the brand.
45
46	### PHASE 4 — Generate Brand DNA Document
47
48	Compile all research into the following structure. Save as `brands/{brand-name}/brand-dna.md` (brand name lowercase, hyphenated, e.g. `brands/meet-macros/brand-dna.md`).
49
50	Before writing the file, run this command to create the directory:
51
52	```bash
53	mkdir -p brands/{brand-name}
54	```
55
56	Then write the file to `brands/{brand-name}/brand-dna.md`. The file must be inside the subdirectory — not at `brands/{brand-name}.md`.
57
58	```markdown
59	# BRAND DNA: [BRAND NAME]
60
61	## OVERVIEW
62	- Name:
63	- Tagline:
64	- Design Agency: [if found, else "Not found"]
65	- Brand Voice Adjectives: [5 adjectives]
66	- Positioning:
67	- Competitive Differentiation:
68
69	## VISUAL SYSTEM
70	- Primary Font: [name + weight]
71	- Secondary Font: [name + weight, or "Same as primary"]
72	- Primary Color: [hex + description, e.g. "#1A1A2E — deep navy"]
73	- Secondary Color: [hex + description]
74	- Accent Color: [hex + description]
75	- Background Color: [hex + description]
76	- CTA Color: [hex + description]
77
78	## PHOTOGRAPHY STYLE
79	- Lighting:
80	- Color Grading:
81	- Composition:
82	- Subjects:
83	- Mood Keywords: [5-7 keywords, comma separated]
84
85	## PRODUCT PHOTOGRAPHY DIRECTION
86	- Shot Style: [flat lay / lifestyle / studio / hero / etc.]
87	- Product Lighting:
88	- Surface / Background:
89	- Props & Styling:
90
91	## PACKAGING
92	- Material:
93	- Packaging Color:
94	- Shape:
95	- Label:
96	- Finish: [matte / glossy / soft-touch / etc.]
97	- Distinctive Elements:
98
99	## AD CREATIVE STYLE
100	- Primary Format: [single image / carousel / video / UGC / etc.]
101	- Ad Tone:
102	- Recurring Visual Elements:
103	- Text Overlay Style:
104	- CTA Style:
105
106	## COMPETITIVE LANDSCAPE
107
108	\| Competitor \| Visual Differentiation \|
109	\|------------\|----------------------\|
110	\| [name 1] \| [how they differ] \|
111	\| [name 2] \| [how they differ] \|
112	\| [name 3] \| [how they differ] \|
113
114	## IMAGE PROMPT MODIFIER
115
116	> [Write a 50-75 word paragraph in Bahasa Indonesia that densely summarizes the brand's visual identity. This paragraph will be prepended to every prompt template. Must cover: photography style, characteristic lighting, dominant color palette, typography treatment, mood/atmosphere, and brand differentiator. Write as direct instructions to an AI image model — not a descrip

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6 picks

Type