analytics-attribution

Name: analytics-attribution
Author: aitytech

45installs73forks

How to install analytics-attribution?

aitytech/agentkits-marketing/analytics-attribution

$npx -y skills add aitytech/agentkits-marketing --skill analytics-attribution

Installs into the current project.

Summary

Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.

Files · 1

View on GitHub

SKILL.md

1	# Analytics & Attribution
2
3	Performance measurement and attribution modeling for data-driven marketing decisions.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply analytics expertise when:
16	- Setting up marketing tracking and measurement
17	- Analyzing campaign or channel performance
18	- Building attribution models
19	- Creating dashboards and reports
20	- Calculating marketing ROI and CAC/LTV
21	- Troubleshooting data discrepancies
22
23	## Core Concepts
24
25	### Analytics Framework
26
27	Dimensions (What you're measuring by):
28	- Channel, campaign, source/medium
29	- Device, geography, time period
30	- Audience segment, persona
31	- Content type, landing page
32
33	Metrics (What you're measuring):
34	- Traffic: Sessions, users, pageviews
35	- Engagement: Time on site, bounce rate, pages/session
36	- Conversion: Goal completions, conversion rate
37	- Revenue: Transaction value, ROAS, ROI
38	- Cost: CPC, CPL, CAC
39
40	### Key Marketing Reports
41
42	\| Report \| Questions Answered \| Frequency \|
43	\|--------\|-------------------\|-----------\|
44	\| Acquisition \| Where do visitors come from? \| Weekly \|
45	\| Behavior \| What do they do on site? \| Weekly \|
46	\| Conversion \| Do they complete goals? \| Daily \|
47	\| Attribution \| What drove the conversion? \| Monthly \|
48	\| Funnel \| Where do they drop off? \| Weekly \|
49	\| Cohort \| How do segments perform over time? \| Monthly \|
50
51	### Attribution Models
52
53	\| Model \| Credit Distribution \| Best For \|
54	\|-------\|-------------------\|----------\|
55	\| Last Click \| 100% to final touchpoint \| Short cycles, direct response \|
56	\| First Click \| 100% to first touchpoint \| Brand awareness, TOFU \|
57	\| Linear \| Equal across all \| Understanding full journey \|
58	\| Time Decay \| More to recent touches \| Long sales cycles \|
59	\| Position-Based \| 40/20/40 first-mid-last \| Balanced view \|
60	\| Data-Driven \| ML-based distribution \| High volume, mature programs \|
61
62	### Marketing KPIs by Funnel Stage
63
64	TOFU (Awareness)
65	- Impressions, reach, traffic
66	- CPM, cost per visitor
67	- Brand search volume
68
69	MOFU (Consideration)
70	- Leads, MQLs, engagement
71	- CPL, cost per MQL
72	- Content downloads, webinar registrations
73
74	BOFU (Decision)
75	- SQLs, opportunities, customers
76	- CAC, cost per opportunity
77	- Demo requests, trial signups
78
79	Retention
80	- NPS, retention rate, churn
81	- LTV, expansion revenue
82	- Referrals, advocacy
83
84	## Best Practices
85
86	### Setup Excellence
87	1. UTM Discipline: Consistent naming convention across all campaigns
88	2. Goal Hierarchy: Primary conversions > secondary > micro-conversions
89	3. Cross-Domain Tracking: Proper setup for checkout/payment flows
90	4. Event Taxonomy: Clear naming for custom events
91
92	### Reporting Excellence
93	1. Context Always: Never report numbers without comparison (vs target, vs previous)
94	2. Action-Oriented: Every insight should suggest an action
95	3. Visualization: Use appropriate chart types (trends=line, comparison=bar)
96	4. Segmentation: Break down by meaningful dimensions
97
98	### Attribution Excellence
99	1. Window Matching: Attribution window matches sales cycle
100	2. Model Selection: Choose model based on marketing maturity
101	3. Multi-Touch Visibility: Track full journey, not just last touch
102	4. Offline Integration: Include phone, events, direct sales
103
104	## Agent Integration
105
106	\| Agent \| How They Use This Skill \|
107	\|-------\|------------------------\|
108	\| `researcher` \| Compiling performance data, competitive benchmarks \|
109	\| `lead-qualifier` \| Funnel conversion analysis, lead source quality \|
110	\| `planner` \| Budget allocation based on channel ROI \|
111	\| `project-manager` \| Campaign performance tracking \|
112
113	## Anti-Patterns to Avoid
114
115	\| Anti-Pattern \| Why It's Wrong \| Do This Instead \|
116	\|--------------\|----------------\|-----------------\|
117	\| Vanity metrics only \| Impressions ≠ impact \| Focus on conversion metrics \|
118	\| Last-click bias \| Ignores awareness touchpoints \| Use multi-touch attribution \|
119	\| No control groups \| Can't prove causation \| A/B test when possible \|
120	\| Siloed data \| Missing full picture \| Integrate CRM + analytics \|
121	\| Report without ac

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analytics-attribution

45installs73forks

View on GitHub

How to install analytics-attribution?

aitytech/agentkits-marketing/analytics-attribution

$npx -y skills add aitytech/agentkits-marketing --skill analytics-attribution

Installs into the current project.

Summary

Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.

Files · 1

View on GitHub

SKILL.md

1	# Analytics & Attribution
2
3	Performance measurement and attribution modeling for data-driven marketing decisions.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply analytics expertise when:
16	- Setting up marketing tracking and measurement
17	- Analyzing campaign or channel performance
18	- Building attribution models
19	- Creating dashboards and reports
20	- Calculating marketing ROI and CAC/LTV
21	- Troubleshooting data discrepancies
22
23	## Core Concepts
24
25	### Analytics Framework
26
27	Dimensions (What you're measuring by):
28	- Channel, campaign, source/medium
29	- Device, geography, time period
30	- Audience segment, persona
31	- Content type, landing page
32
33	Metrics (What you're measuring):
34	- Traffic: Sessions, users, pageviews
35	- Engagement: Time on site, bounce rate, pages/session
36	- Conversion: Goal completions, conversion rate
37	- Revenue: Transaction value, ROAS, ROI
38	- Cost: CPC, CPL, CAC
39
40	### Key Marketing Reports
41
42	\| Report \| Questions Answered \| Frequency \|
43	\|--------\|-------------------\|-----------\|
44	\| Acquisition \| Where do visitors come from? \| Weekly \|
45	\| Behavior \| What do they do on site? \| Weekly \|
46	\| Conversion \| Do they complete goals? \| Daily \|
47	\| Attribution \| What drove the conversion? \| Monthly \|
48	\| Funnel \| Where do they drop off? \| Weekly \|
49	\| Cohort \| How do segments perform over time? \| Monthly \|
50
51	### Attribution Models
52
53	\| Model \| Credit Distribution \| Best For \|
54	\|-------\|-------------------\|----------\|
55	\| Last Click \| 100% to final touchpoint \| Short cycles, direct response \|
56	\| First Click \| 100% to first touchpoint \| Brand awareness, TOFU \|
57	\| Linear \| Equal across all \| Understanding full journey \|
58	\| Time Decay \| More to recent touches \| Long sales cycles \|
59	\| Position-Based \| 40/20/40 first-mid-last \| Balanced view \|
60	\| Data-Driven \| ML-based distribution \| High volume, mature programs \|
61
62	### Marketing KPIs by Funnel Stage
63
64	TOFU (Awareness)
65	- Impressions, reach, traffic
66	- CPM, cost per visitor
67	- Brand search volume
68
69	MOFU (Consideration)
70	- Leads, MQLs, engagement
71	- CPL, cost per MQL
72	- Content downloads, webinar registrations
73
74	BOFU (Decision)
75	- SQLs, opportunities, customers
76	- CAC, cost per opportunity
77	- Demo requests, trial signups
78
79	Retention
80	- NPS, retention rate, churn
81	- LTV, expansion revenue
82	- Referrals, advocacy
83
84	## Best Practices
85
86	### Setup Excellence
87	1. UTM Discipline: Consistent naming convention across all campaigns
88	2. Goal Hierarchy: Primary conversions > secondary > micro-conversions
89	3. Cross-Domain Tracking: Proper setup for checkout/payment flows
90	4. Event Taxonomy: Clear naming for custom events
91
92	### Reporting Excellence
93	1. Context Always: Never report numbers without comparison (vs target, vs previous)
94	2. Action-Oriented: Every insight should suggest an action
95	3. Visualization: Use appropriate chart types (trends=line, comparison=bar)
96	4. Segmentation: Break down by meaningful dimensions
97
98	### Attribution Excellence
99	1. Window Matching: Attribution window matches sales cycle
100	2. Model Selection: Choose model based on marketing maturity
101	3. Multi-Touch Visibility: Track full journey, not just last touch
102	4. Offline Integration: Include phone, events, direct sales
103
104	## Agent Integration
105
106	\| Agent \| How They Use This Skill \|
107	\|-------\|------------------------\|
108	\| `researcher` \| Compiling performance data, competitive benchmarks \|
109	\| `lead-qualifier` \| Funnel conversion analysis, lead source quality \|
110	\| `planner` \| Budget allocation based on channel ROI \|
111	\| `project-manager` \| Campaign performance tracking \|
112
113	## Anti-Patterns to Avoid
114
115	\| Anti-Pattern \| Why It's Wrong \| Do This Instead \|
116	\|--------------\|----------------\|-----------------\|
117	\| Vanity metrics only \| Impressions ≠ impact \| Focus on conversion metrics \|
118	\| Last-click bias \| Ignores awareness touchpoints \| Use multi-touch attribution \|
119	\| No control groups \| Can't prove causation \| A/B test when possible \|
120	\| Siloed data \| Missing full picture \| Integrate CRM + analytics \|
121	\| Report without ac

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6 picks

Type