content-strategy

Name: content-strategy
Author: aitytech

37installs73forks

How to install content-strategy?

aitytech/agentkits-marketing/content-strategy

$npx -y skills add aitytech/agentkits-marketing --skill content-strategy

Installs into the current project.

Summary

Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.

Files · 1

View on GitHub

SKILL.md

1	# Content Strategy
2
3	Content planning, creation, and distribution for sustainable organic growth.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply content strategy expertise when:
16	- Planning content calendars and editorial workflows
17	- Developing content pillars and themes
18	- Creating distribution strategies
19	- Mapping content to funnel stages
20	- Repurposing content across channels
21	- Measuring content performance
22
23	## Core Concepts
24
25	### Content Pillars
26
27	Content pillars are the main themes your content revolves around.
28
29	Criteria for Strong Pillars:
30	- Aligned with business goals
31	- Relevant to audience pain points
32	- Differentiates from competitors
33	- Sustainable long-term (evergreen potential)
34	- SEO opportunity (search volume)
35
36	Example Pillar Structure:
37	\| Pillar \| Purpose \| Content Types \|
38	\|--------\|---------\|---------------\|
39	\| Industry Insights \| Thought leadership \| Reports, trends, analysis \|
40	\| How-To/Tutorials \| Education \| Guides, videos, templates \|
41	\| Customer Success \| Social proof \| Case studies, testimonials \|
42	\| Product Updates \| Awareness \| Release notes, feature deep-dives \|
43	\| Company Culture \| Employer brand \| Behind-scenes, team stories \|
44
45	### Content by Funnel Stage
46
47	\| Stage \| Goal \| Content Type \| Format \| CTA \|
48	\|-------\|------\|--------------\|--------\|-----\|
49	\| TOFU (Awareness) \| Attract \| Blog posts, social, video \| Short, shareable \| Subscribe, Follow \|
50	\| MOFU (Consideration) \| Educate \| Ebooks, webinars, guides \| In-depth, gated \| Download, Register \|
51	\| BOFU (Decision) \| Convert \| Case studies, demos, comparisons \| Specific, proof-heavy \| Trial, Demo, Buy \|
52	\| Retention \| Retain \| Tutorials, community, newsletters \| Ongoing value \| Upgrade, Refer \|
53
54	### Content Mix Framework
55
56	70-20-10 Rule:
57	- 70% proven content (what works, repeat it)
58	- 20% iterative improvements (variations on winners)
59	- 10% experimental (new formats, topics, channels)
60
61	Content Type Mix:
62	- 40% Educational (builds trust)
63	- 30% Engaging (builds community)
64	- 20% Inspirational (builds connection)
65	- 10% Promotional (drives action)
66
67	### Content Calendar Structure
68
69	Weekly Cadence Example:
70	\| Day \| Primary Channel \| Content Type \| Goal \|
71	\|-----\|-----------------\|--------------\|------\|
72	\| Monday \| Blog \| Educational \| SEO traffic \|
73	\| Tuesday \| LinkedIn \| Thought leadership \| B2B engagement \|
74	\| Wednesday \| Email \| Nurture \| Subscriber retention \|
75	\| Thursday \| Social \| Community \| Engagement \|
76	\| Friday \| Video \| Educational \| Multi-channel \|
77
78	### Content Repurposing Matrix
79
80	\| Original \| → Blog Post \| → Social \| → Email \| → Video \|
81	\|----------\|-------------\|----------\|---------\|---------\|
82	\| Webinar \| Recap post \| Key quotes \| Summary \| Clips \|
83	\| Case Study \| Detailed post \| Stats carousel \| Teaser \| Interview \|
84	\| Research Report \| Analysis post \| Data graphics \| Key findings \| Explainer \|
85	\| Podcast \| Transcript post \| Audiograms \| Highlights \| Video version \|
86
87	## Best Practices
88
89	### Planning Excellence
90	1. Audience-First: Research pain points before creating
91	2. Keyword Integration: SEO considerations in topic selection
92	3. Competitive Gap: What are competitors NOT covering?
93	4. Resource Reality: Plan for actual capacity, not aspirations
94
95	### Creation Excellence
96	1. Hook First: Lead with value, not background
97	2. Scannable Format: Headers, bullets, visuals
98	3. One CTA per Piece: Clear next step
99	4. Evergreen Priority: Maximize content lifespan
100
101	### Distribution Excellence
102	1. Channel-Native: Adapt format per platform
103	2. Timing Optimization: Post when audience is active
104	3. Promotion Balance: 20% creation, 80% promotion
105	4. Amplification Partners: Influencers, communities, syndication
106
107	## Agent Integration
108
109	\| Agent \| How They Use This Skill \|
110	\|-------\|------------------------\|
111	\| `planner` \| Building content calendars and editorial plans \|
112	\| `copywriter` \| Creating content aligned with strategy \|
113	\| `attraction-specialist` \| SEO-optimized cont

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content-strategy

37installs73forks

View on GitHub

How to install content-strategy?

aitytech/agentkits-marketing/content-strategy

$npx -y skills add aitytech/agentkits-marketing --skill content-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Content Strategy
2
3	Content planning, creation, and distribution for sustainable organic growth.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply content strategy expertise when:
16	- Planning content calendars and editorial workflows
17	- Developing content pillars and themes
18	- Creating distribution strategies
19	- Mapping content to funnel stages
20	- Repurposing content across channels
21	- Measuring content performance
22
23	## Core Concepts
24
25	### Content Pillars
26
27	Content pillars are the main themes your content revolves around.
28
29	Criteria for Strong Pillars:
30	- Aligned with business goals
31	- Relevant to audience pain points
32	- Differentiates from competitors
33	- Sustainable long-term (evergreen potential)
34	- SEO opportunity (search volume)
35
36	Example Pillar Structure:
37	\| Pillar \| Purpose \| Content Types \|
38	\|--------\|---------\|---------------\|
39	\| Industry Insights \| Thought leadership \| Reports, trends, analysis \|
40	\| How-To/Tutorials \| Education \| Guides, videos, templates \|
41	\| Customer Success \| Social proof \| Case studies, testimonials \|
42	\| Product Updates \| Awareness \| Release notes, feature deep-dives \|
43	\| Company Culture \| Employer brand \| Behind-scenes, team stories \|
44
45	### Content by Funnel Stage
46
47	\| Stage \| Goal \| Content Type \| Format \| CTA \|
48	\|-------\|------\|--------------\|--------\|-----\|
49	\| TOFU (Awareness) \| Attract \| Blog posts, social, video \| Short, shareable \| Subscribe, Follow \|
50	\| MOFU (Consideration) \| Educate \| Ebooks, webinars, guides \| In-depth, gated \| Download, Register \|
51	\| BOFU (Decision) \| Convert \| Case studies, demos, comparisons \| Specific, proof-heavy \| Trial, Demo, Buy \|
52	\| Retention \| Retain \| Tutorials, community, newsletters \| Ongoing value \| Upgrade, Refer \|
53
54	### Content Mix Framework
55
56	70-20-10 Rule:
57	- 70% proven content (what works, repeat it)
58	- 20% iterative improvements (variations on winners)
59	- 10% experimental (new formats, topics, channels)
60
61	Content Type Mix:
62	- 40% Educational (builds trust)
63	- 30% Engaging (builds community)
64	- 20% Inspirational (builds connection)
65	- 10% Promotional (drives action)
66
67	### Content Calendar Structure
68
69	Weekly Cadence Example:
70	\| Day \| Primary Channel \| Content Type \| Goal \|
71	\|-----\|-----------------\|--------------\|------\|
72	\| Monday \| Blog \| Educational \| SEO traffic \|
73	\| Tuesday \| LinkedIn \| Thought leadership \| B2B engagement \|
74	\| Wednesday \| Email \| Nurture \| Subscriber retention \|
75	\| Thursday \| Social \| Community \| Engagement \|
76	\| Friday \| Video \| Educational \| Multi-channel \|
77
78	### Content Repurposing Matrix
79
80	\| Original \| → Blog Post \| → Social \| → Email \| → Video \|
81	\|----------\|-------------\|----------\|---------\|---------\|
82	\| Webinar \| Recap post \| Key quotes \| Summary \| Clips \|
83	\| Case Study \| Detailed post \| Stats carousel \| Teaser \| Interview \|
84	\| Research Report \| Analysis post \| Data graphics \| Key findings \| Explainer \|
85	\| Podcast \| Transcript post \| Audiograms \| Highlights \| Video version \|
86
87	## Best Practices
88
89	### Planning Excellence
90	1. Audience-First: Research pain points before creating
91	2. Keyword Integration: SEO considerations in topic selection
92	3. Competitive Gap: What are competitors NOT covering?
93	4. Resource Reality: Plan for actual capacity, not aspirations
94
95	### Creation Excellence
96	1. Hook First: Lead with value, not background
97	2. Scannable Format: Headers, bullets, visuals
98	3. One CTA per Piece: Clear next step
99	4. Evergreen Priority: Maximize content lifespan
100
101	### Distribution Excellence
102	1. Channel-Native: Adapt format per platform
103	2. Timing Optimization: Post when audience is active
104	3. Promotion Balance: 20% creation, 80% promotion
105	4. Amplification Partners: Influencers, communities, syndication
106
107	## Agent Integration
108
109	\| Agent \| How They Use This Skill \|
110	\|-------\|------------------------\|
111	\| `planner` \| Building content calendars and editorial plans \|
112	\| `copywriter` \| Creating content aligned with strategy \|
113	\| `attraction-specialist` \| SEO-optimized cont

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