email-marketing

Name: email-marketing
Author: aitytech

31installs73forks

How to install email-marketing?

aitytech/agentkits-marketing/email-marketing

$npx -y skills add aitytech/agentkits-marketing --skill email-marketing

Installs into the current project.

Summary

Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.

Files · 1

View on GitHub

SKILL.md

1	# Email Marketing
2
3	Email campaign strategy, automation, and optimization for engagement and conversion.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply email expertise when:
16	- Creating email sequences and automations
17	- Improving deliverability and inbox placement
18	- Optimizing open rates and click rates
19	- Designing lifecycle email workflows
20	- Segmenting audiences for personalization
21	- A/B testing email elements
22
23	## Core Concepts
24
25	### Email Types & Timing
26
27	\| Type \| Purpose \| Timing \| Frequency \|
28	\|------\|---------\|--------\|-----------\|
29	\| Welcome \| Onboard new subscribers \| Immediate (<5 min) \| Once \|
30	\| Nurture \| Build trust over time \| Drip sequence \| 1-2x/week \|
31	\| Promotional \| Drive sales/signups \| Campaign-based \| 1-4x/month \|
32	\| Transactional \| Confirm actions \| Triggered \| As needed \|
33	\| Re-engagement \| Win back inactive \| 30-90 days inactive \| Once per cycle \|
34
35	### Email Performance Benchmarks
36
37	\| Metric \| Acceptable \| Good \| Excellent \|
38	\|--------\|------------\|------\|-----------\|
39	\| Open Rate \| 15-20% \| 20-25% \| 25%+ \|
40	\| Click Rate \| 1-2% \| 2-5% \| 5%+ \|
41	\| Click-to-Open \| 10-15% \| 15-20% \| 20%+ \|
42	\| Unsubscribe \| <1% \| <0.5% \| <0.2% \|
43	\| Bounce Rate \| <5% \| <2% \| <0.5% \|
44	\| Spam Complaint \| <0.1% \| <0.05% \| <0.01% \|
45
46	### Email Anatomy
47
48	```
49	From: [Name] from [Brand] <email@domain.com>
50	Subject: [Hook + Benefit] (50 chars optimal)
51	Preview: [Extends subject curiosity] (90-100 chars)
52
53	[Personalized greeting]
54	[Hook - address pain/desire in first line]
55	[Value delivery - main content]
56	[Social proof - testimonial/stat - optional]
57	[Single CTA button - clear action]
58	[P.S. - additional hook or urgency]
59
60	[Signature with human touch]
61	```
62
63	### Subject Line Formulas
64
65	\| Formula \| Example \| Best For \|
66	\|---------\|---------\|----------\|
67	\| Question \| "Still struggling with [pain]?" \| Engagement \|
68	\| How-to \| "How to [achieve outcome] in [time]" \| Education \|
69	\| Curiosity \| "[X] thing [audience] forget about [topic]" \| Opens \|
70	\| Social Proof \| "How [customer] got [result]" \| Conversion \|
71	\| Urgency \| "[X] hours left: [offer]" \| Promotions \|
72	\| Personal \| "{{first_name}}, quick question" \| Response \|
73
74	### Sequence Framework
75
76	Welcome Sequence (7 days, 5 emails):
77	1. Day 0: Welcome + deliver lead magnet
78	2. Day 1: Quick win / immediate value
79	3. Day 3: Brand story / why we exist
80	4. Day 5: Social proof / case study
81	5. Day 7: Engagement check / preferences
82
83	Nurture Sequence (6 weeks):
84	1. Week 1-2: Problem awareness
85	2. Week 3-4: Solution education
86	3. Week 5-6: Product introduction + offer
87
88	### Segmentation Strategy
89
90	\| Segment Type \| Criteria \| Use For \|
91	\|--------------\|----------\|---------\|
92	\| Engagement \| Open/click behavior \| Re-engagement targeting \|
93	\| Interest \| Content consumed \| Topic personalization \|
94	\| Lifecycle \| Lead stage \| Funnel-appropriate content \|
95	\| Demographic \| Role, company size \| Message customization \|
96	\| Behavioral \| Website actions \| Trigger-based emails \|
97
98	## Best Practices
99
100	### Deliverability Excellence
101	1. Warm Up New Domains: Gradual volume increase
102	2. Authentication: SPF, DKIM, DMARC properly configured
103	3. List Hygiene: Remove bounces and inactive regularly
104	4. Engagement Signals: Encourage replies, adds to contacts
105
106	### Copy Excellence
107	1. Mobile First: 60%+ read on mobile
108	2. Scannable: Short paragraphs, bullets, bold
109	3. One CTA: Don't compete with yourself
110	4. Personal Tone: Write to one person, not a list
111
112	### Testing Excellence
113	1. Subject Lines: Always A/B test
114	2. Send Times: Find optimal windows per segment
115	3. Content Length: Test short vs. long
116	4. CTA Buttons: Text, color, placement
117
118	## Agent Integration
119
120	\| Agent \| How They Use This Skill \|
121	\|-------\|------------------------\|
122	\| `email-wizard` \| Sequence design, automation setup \|
123	\| `copywriter` \| Email copy creation \|
124	\| `lead-qualifier` \| Segmentation criteria, triggers \|
125	\| `continuity-specialist` \| Re-engagement strategies \|
126
127	## Anti-Patterns to Avoid
128
129	\| Anti-Pattern \| Why It's Wrong \| Do This Instead \|
130	\|--------------\|---------

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email-marketing

31installs73forks

View on GitHub

How to install email-marketing?

aitytech/agentkits-marketing/email-marketing

$npx -y skills add aitytech/agentkits-marketing --skill email-marketing

Installs into the current project.

Summary

Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.

Files · 1

View on GitHub

SKILL.md

1	# Email Marketing
2
3	Email campaign strategy, automation, and optimization for engagement and conversion.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply email expertise when:
16	- Creating email sequences and automations
17	- Improving deliverability and inbox placement
18	- Optimizing open rates and click rates
19	- Designing lifecycle email workflows
20	- Segmenting audiences for personalization
21	- A/B testing email elements
22
23	## Core Concepts
24
25	### Email Types & Timing
26
27	\| Type \| Purpose \| Timing \| Frequency \|
28	\|------\|---------\|--------\|-----------\|
29	\| Welcome \| Onboard new subscribers \| Immediate (<5 min) \| Once \|
30	\| Nurture \| Build trust over time \| Drip sequence \| 1-2x/week \|
31	\| Promotional \| Drive sales/signups \| Campaign-based \| 1-4x/month \|
32	\| Transactional \| Confirm actions \| Triggered \| As needed \|
33	\| Re-engagement \| Win back inactive \| 30-90 days inactive \| Once per cycle \|
34
35	### Email Performance Benchmarks
36
37	\| Metric \| Acceptable \| Good \| Excellent \|
38	\|--------\|------------\|------\|-----------\|
39	\| Open Rate \| 15-20% \| 20-25% \| 25%+ \|
40	\| Click Rate \| 1-2% \| 2-5% \| 5%+ \|
41	\| Click-to-Open \| 10-15% \| 15-20% \| 20%+ \|
42	\| Unsubscribe \| <1% \| <0.5% \| <0.2% \|
43	\| Bounce Rate \| <5% \| <2% \| <0.5% \|
44	\| Spam Complaint \| <0.1% \| <0.05% \| <0.01% \|
45
46	### Email Anatomy
47
48	```
49	From: [Name] from [Brand] <email@domain.com>
50	Subject: [Hook + Benefit] (50 chars optimal)
51	Preview: [Extends subject curiosity] (90-100 chars)
52
53	[Personalized greeting]
54	[Hook - address pain/desire in first line]
55	[Value delivery - main content]
56	[Social proof - testimonial/stat - optional]
57	[Single CTA button - clear action]
58	[P.S. - additional hook or urgency]
59
60	[Signature with human touch]
61	```
62
63	### Subject Line Formulas
64
65	\| Formula \| Example \| Best For \|
66	\|---------\|---------\|----------\|
67	\| Question \| "Still struggling with [pain]?" \| Engagement \|
68	\| How-to \| "How to [achieve outcome] in [time]" \| Education \|
69	\| Curiosity \| "[X] thing [audience] forget about [topic]" \| Opens \|
70	\| Social Proof \| "How [customer] got [result]" \| Conversion \|
71	\| Urgency \| "[X] hours left: [offer]" \| Promotions \|
72	\| Personal \| "{{first_name}}, quick question" \| Response \|
73
74	### Sequence Framework
75
76	Welcome Sequence (7 days, 5 emails):
77	1. Day 0: Welcome + deliver lead magnet
78	2. Day 1: Quick win / immediate value
79	3. Day 3: Brand story / why we exist
80	4. Day 5: Social proof / case study
81	5. Day 7: Engagement check / preferences
82
83	Nurture Sequence (6 weeks):
84	1. Week 1-2: Problem awareness
85	2. Week 3-4: Solution education
86	3. Week 5-6: Product introduction + offer
87
88	### Segmentation Strategy
89
90	\| Segment Type \| Criteria \| Use For \|
91	\|--------------\|----------\|---------\|
92	\| Engagement \| Open/click behavior \| Re-engagement targeting \|
93	\| Interest \| Content consumed \| Topic personalization \|
94	\| Lifecycle \| Lead stage \| Funnel-appropriate content \|
95	\| Demographic \| Role, company size \| Message customization \|
96	\| Behavioral \| Website actions \| Trigger-based emails \|
97
98	## Best Practices
99
100	### Deliverability Excellence
101	1. Warm Up New Domains: Gradual volume increase
102	2. Authentication: SPF, DKIM, DMARC properly configured
103	3. List Hygiene: Remove bounces and inactive regularly
104	4. Engagement Signals: Encourage replies, adds to contacts
105
106	### Copy Excellence
107	1. Mobile First: 60%+ read on mobile
108	2. Scannable: Short paragraphs, bullets, bold
109	3. One CTA: Don't compete with yourself
110	4. Personal Tone: Write to one person, not a list
111
112	### Testing Excellence
113	1. Subject Lines: Always A/B test
114	2. Send Times: Find optimal windows per segment
115	3. Content Length: Test short vs. long
116	4. CTA Buttons: Text, color, placement
117
118	## Agent Integration
119
120	\| Agent \| How They Use This Skill \|
121	\|-------\|------------------------\|
122	\| `email-wizard` \| Sequence design, automation setup \|
123	\| `copywriter` \| Email copy creation \|
124	\| `lead-qualifier` \| Segmentation criteria, triggers \|
125	\| `continuity-specialist` \| Re-engagement strategies \|
126
127	## Anti-Patterns to Avoid
128
129	\| Anti-Pattern \| Why It's Wrong \| Do This Instead \|
130	\|--------------\|---------

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6 picks

Type