marketing-fundamentals

Name: marketing-fundamentals
Author: aitytech

33installs73forks

How to install marketing-fundamentals?

aitytech/agentkits-marketing/marketing-fundamentals

$npx -y skills add aitytech/agentkits-marketing --skill marketing-fundamentals

Installs into the current project.

Summary

Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.

Files · 1

View on GitHub

SKILL.md

1	# Marketing Fundamentals
2
3	Core marketing concepts, psychology, and frameworks for effective marketing execution.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply marketing fundamentals when:
16	- Working on any marketing task requiring foundational knowledge
17	- Understanding customer psychology and behavior
18	- Applying marketing frameworks (funnel, journey, positioning)
19	- Creating value propositions and messaging
20	- Designing customer acquisition strategies
21
22	## Core Concepts
23
24	### Marketing Funnel (TOFU/MOFU/BOFU)
25
26	Top of Funnel (TOFU) - Awareness
27	- Stage: Problem-aware → Solution-aware
28	- Content: Educational, thought leadership, entertainment
29	- Metrics: Reach, impressions, traffic, brand awareness
30	- Channels: SEO, social, paid awareness, PR
31
32	Middle of Funnel (MOFU) - Consideration
33	- Stage: Solution-aware → Product-aware
34	- Content: Comparison guides, case studies, webinars
35	- Metrics: Engagement, leads, MQLs, email signups
36	- Channels: Content marketing, email, retargeting
37
38	Bottom of Funnel (BOFU) - Decision
39	- Stage: Product-aware → Most-aware
40	- Content: Demos, trials, testimonials, pricing
41	- Metrics: SQLs, opportunities, conversion rate
42	- Channels: Direct sales, demos, free trials
43
44	Post-Purchase - Retention
45	- Stage: Customer → Advocate
46	- Content: Onboarding, tutorials, community
47	- Metrics: NPS, retention, expansion, referrals
48	- Channels: Customer success, email, community
49
50	### Customer Journey Mapping
51
52	\| Stage \| Question \| Touchpoints \| Emotions \|
53	\|-------\|----------\|-------------\|----------\|
54	\| Awareness \| How do they discover you? \| Ads, content, referral \| Curious, skeptical \|
55	\| Research \| What information do they seek? \| Website, reviews, social \| Interested, cautious \|
56	\| Consideration \| What options do they compare? \| Competitors, features \| Evaluating, anxious \|
57	\| Decision \| What triggers the purchase? \| Demo, trial, offer \| Confident, excited \|
58	\| Experience \| What happens post-purchase? \| Onboarding, support \| Hopeful, validated \|
59	\| Advocacy \| What makes them recommend? \| Results, delight \| Satisfied, proud \|
60
61	### Value Proposition Design
62
63	Jobs-to-be-Done Framework:
64	- Functional Jobs: Tasks to complete (save time, reduce costs)
65	- Social Jobs: How they want to be perceived (look smart, be respected)
66	- Emotional Jobs: How they want to feel (confident, secure, relieved)
67
68	Value Proposition Canvas:
69	\| Customer Profile \| Value Map \|
70	\|------------------\|-----------\|
71	\| Jobs \| Products & Services \|
72	\| Pains \| Pain Relievers \|
73	\| Gains \| Gain Creators \|
74
75	### Positioning Framework
76
77	Elements of Strong Positioning:
78	1. Target Audience: Specific segment, not "everyone"
79	2. Frame of Reference: Category you compete in
80	3. Point of Differentiation: Why different AND better
81	4. Reason to Believe: Proof points and credentials
82
83	Positioning Statement Template:
84	> For [target audience] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [competitors], we [unique differentiator] because [reason to believe].
85
86	### Marketing Psychology Principles
87
88	\| Principle \| Definition \| Application \|
89	\|-----------\|------------\|-------------\|
90	\| Reciprocity \| People return favors \| Free value → paid \|
91	\| Social Proof \| Following the crowd \| Testimonials, numbers \|
92	\| Scarcity \| Fear of missing out \| Limited time/quantity \|
93	\| Authority \| Trust experts \| Credentials, endorsements \|
94	\| Consistency \| Honoring commitments \| Small yes → big yes \|
95	\| Liking \| Buy from those we like \| Personality, relatability \|
96
97	### Marketing Metrics Framework
98
99	\| Category \| Metrics \| Healthy Range \|
100	\|----------\|---------\|---------------\|
101	\| Acquisition \| CAC, CPL, CPC \| CAC < 1/3 LTV \|
102	\| Activation \| Trial-to-paid, onboarding completion \| 20-40% \|
103	\| Retention \| Churn rate, NRR \| <5% monthly churn \|
104	\| Revenue \| LTV, ARPU, expansion \| LTV:CAC > 3:1 \|
105	\| Referral \| Referral rate, NPS \| NPS > 50 \|
106
107	## Best Practices
108
109	### Strategy Excellence
110	1. Customer-First: Start with audience research, not product f

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Type

marketing-fundamentals

33installs73forks

View on GitHub

How to install marketing-fundamentals?

aitytech/agentkits-marketing/marketing-fundamentals

$npx -y skills add aitytech/agentkits-marketing --skill marketing-fundamentals

Installs into the current project.

Summary

Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.

Files · 1

View on GitHub

SKILL.md

1	# Marketing Fundamentals
2
3	Core marketing concepts, psychology, and frameworks for effective marketing execution.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply marketing fundamentals when:
16	- Working on any marketing task requiring foundational knowledge
17	- Understanding customer psychology and behavior
18	- Applying marketing frameworks (funnel, journey, positioning)
19	- Creating value propositions and messaging
20	- Designing customer acquisition strategies
21
22	## Core Concepts
23
24	### Marketing Funnel (TOFU/MOFU/BOFU)
25
26	Top of Funnel (TOFU) - Awareness
27	- Stage: Problem-aware → Solution-aware
28	- Content: Educational, thought leadership, entertainment
29	- Metrics: Reach, impressions, traffic, brand awareness
30	- Channels: SEO, social, paid awareness, PR
31
32	Middle of Funnel (MOFU) - Consideration
33	- Stage: Solution-aware → Product-aware
34	- Content: Comparison guides, case studies, webinars
35	- Metrics: Engagement, leads, MQLs, email signups
36	- Channels: Content marketing, email, retargeting
37
38	Bottom of Funnel (BOFU) - Decision
39	- Stage: Product-aware → Most-aware
40	- Content: Demos, trials, testimonials, pricing
41	- Metrics: SQLs, opportunities, conversion rate
42	- Channels: Direct sales, demos, free trials
43
44	Post-Purchase - Retention
45	- Stage: Customer → Advocate
46	- Content: Onboarding, tutorials, community
47	- Metrics: NPS, retention, expansion, referrals
48	- Channels: Customer success, email, community
49
50	### Customer Journey Mapping
51
52	\| Stage \| Question \| Touchpoints \| Emotions \|
53	\|-------\|----------\|-------------\|----------\|
54	\| Awareness \| How do they discover you? \| Ads, content, referral \| Curious, skeptical \|
55	\| Research \| What information do they seek? \| Website, reviews, social \| Interested, cautious \|
56	\| Consideration \| What options do they compare? \| Competitors, features \| Evaluating, anxious \|
57	\| Decision \| What triggers the purchase? \| Demo, trial, offer \| Confident, excited \|
58	\| Experience \| What happens post-purchase? \| Onboarding, support \| Hopeful, validated \|
59	\| Advocacy \| What makes them recommend? \| Results, delight \| Satisfied, proud \|
60
61	### Value Proposition Design
62
63	Jobs-to-be-Done Framework:
64	- Functional Jobs: Tasks to complete (save time, reduce costs)
65	- Social Jobs: How they want to be perceived (look smart, be respected)
66	- Emotional Jobs: How they want to feel (confident, secure, relieved)
67
68	Value Proposition Canvas:
69	\| Customer Profile \| Value Map \|
70	\|------------------\|-----------\|
71	\| Jobs \| Products & Services \|
72	\| Pains \| Pain Relievers \|
73	\| Gains \| Gain Creators \|
74
75	### Positioning Framework
76
77	Elements of Strong Positioning:
78	1. Target Audience: Specific segment, not "everyone"
79	2. Frame of Reference: Category you compete in
80	3. Point of Differentiation: Why different AND better
81	4. Reason to Believe: Proof points and credentials
82
83	Positioning Statement Template:
84	> For [target audience] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [competitors], we [unique differentiator] because [reason to believe].
85
86	### Marketing Psychology Principles
87
88	\| Principle \| Definition \| Application \|
89	\|-----------\|------------\|-------------\|
90	\| Reciprocity \| People return favors \| Free value → paid \|
91	\| Social Proof \| Following the crowd \| Testimonials, numbers \|
92	\| Scarcity \| Fear of missing out \| Limited time/quantity \|
93	\| Authority \| Trust experts \| Credentials, endorsements \|
94	\| Consistency \| Honoring commitments \| Small yes → big yes \|
95	\| Liking \| Buy from those we like \| Personality, relatability \|
96
97	### Marketing Metrics Framework
98
99	\| Category \| Metrics \| Healthy Range \|
100	\|----------\|---------\|---------------\|
101	\| Acquisition \| CAC, CPL, CPC \| CAC < 1/3 LTV \|
102	\| Activation \| Trial-to-paid, onboarding completion \| 20-40% \|
103	\| Retention \| Churn rate, NRR \| <5% monthly churn \|
104	\| Revenue \| LTV, ARPU, expansion \| LTV:CAC > 3:1 \|
105	\| Referral \| Referral rate, NPS \| NPS > 50 \|
106
107	## Best Practices
108
109	### Strategy Excellence
110	1. Customer-First: Start with audience research, not product f

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6 picks

Type