paid-advertising

Name: paid-advertising
Author: aitytech

72installs73forks

How to install paid-advertising?

aitytech/agentkits-marketing/paid-advertising

$npx -y skills add aitytech/agentkits-marketing --skill paid-advertising

Installs into the current project.

Summary

Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.

Files · 1

View on GitHub

SKILL.md

1	# Paid Advertising
2
3	Paid media strategy and optimization across platforms for profitable customer acquisition.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply paid advertising expertise when:
16	- Planning paid campaign strategy
17	- Optimizing ad performance and ROAS
18	- Managing budgets across platforms
19	- Setting up tracking and attribution
20	- Creating ad copy and creative briefs
21	- Troubleshooting underperforming campaigns
22
23	## Core Concepts
24
25	### Campaign Objectives by Goal
26
27	\| Objective \| Use When \| Primary KPI \| Platform Features \|
28	\|-----------\|----------\|-------------\|-------------------\|
29	\| Awareness \| Building brand \| CPM, Reach \| Brand awareness, video views \|
30	\| Traffic \| Driving site visits \| CPC, CTR \| Traffic campaigns \|
31	\| Engagement \| Growing social \| CPE, engagement rate \| Engagement campaigns \|
32	\| Leads \| Generating contacts \| CPL, lead quality \| Lead forms, conversions \|
33	\| Conversions \| Driving sales \| ROAS, CPA \| Purchase, signup events \|
34	\| App Installs \| Mobile acquisition \| CPI, install rate \| App campaigns \|
35
36	### Funnel-Based Targeting Strategy
37
38	TOFU (Awareness) - Cold Audiences
39	- Broad interest targeting
40	- Lookalike audiences (1-3%)
41	- Video viewers (3s+)
42	- Content: Educational, entertaining
43	- Bid: CPM or ThruPlay
44
45	MOFU (Consideration) - Warm Audiences
46	- Website visitors (7-30 days)
47	- Email list matches
48	- Engaged social audiences
49	- Content: Case studies, comparisons
50	- Bid: Landing page views
51
52	BOFU (Decision) - Hot Audiences
53	- High-intent visitors (pricing, demo pages)
54	- Cart abandoners (1-7 days)
55	- Trial users, demo requesters
56	- Content: Offers, urgency, testimonials
57	- Bid: Conversions, ROAS
58
59	### Platform-Specific Guidelines
60
61	Google Ads
62	\| Campaign Type \| Best For \| Key Settings \|
63	\|---------------\|----------\|--------------\|
64	\| Search \| High intent, BOFU \| Exact match, SKAG \|
65	\| Display \| Awareness, retargeting \| Placement exclusions \|
66	\| Shopping \| E-commerce \| Feed optimization \|
67	\| Performance Max \| Full-funnel automation \| Asset variety \|
68	\| YouTube \| Awareness, TOFU \| Audience targeting \|
69
70	Meta Ads (Facebook/Instagram)
71	\| Campaign Type \| Best For \| Key Settings \|
72	\|---------------\|----------\|--------------\|
73	\| Traffic \| Website visits \| Landing page optimization \|
74	\| Conversions \| Sales, signups \| Pixel setup, CAPI \|
75	\| Leads \| B2B, services \| Lead form optimization \|
76	\| Catalog Sales \| E-commerce \| Dynamic product ads \|
77	\| Advantage+ \| Automation \| Broad targeting \|
78
79	LinkedIn Ads
80	\| Campaign Type \| Best For \| Key Settings \|
81	\|---------------\|----------\|--------------\|
82	\| Sponsored Content \| Awareness, leads \| Job title targeting \|
83	\| Message Ads \| Direct response \| Personalization \|
84	\| Lead Gen Forms \| B2B leads \| Pre-filled forms \|
85	\| Document Ads \| Thought leadership \| Gated content \|
86
87	### Key Metrics & Benchmarks
88
89	\| Metric \| Formula \| Good Range \| Action If Below \|
90	\|--------\|---------\|------------\|-----------------\|
91	\| CTR \| Clicks / Impressions \| 1-3% \| Improve creative/targeting \|
92	\| CPC \| Spend / Clicks \| <$1-5 (varies) \| Improve quality score \|
93	\| CPL \| Spend / Leads \| <$20-100 \| Optimize landing page \|
94	\| CPA \| Spend / Conversions \| < 1/3 LTV \| Full funnel review \|
95	\| ROAS \| Revenue / Ad Spend \| 3:1+ \| Improve AOV or CVR \|
96	\| CVR \| Conversions / Clicks \| 2-5% \| Landing page optimization \|
97
98	### Budget Allocation Framework
99
100	70-20-10 Rule for Mature Programs:
101	- 70% to proven, profitable campaigns
102	- 20% to optimization tests
103	- 10% to new channel/audience experiments
104
105	Startup/Testing Phase:
106	- Equal split across channels until data
107	- Minimum viable spend per test ($500-1000)
108	- 2 weeks minimum per test
109
110	## Best Practices
111
112	### Campaign Setup Excellence
113	1. Pixel/Tracking First: Never launch without proper tracking
114	2. Exclusion Lists: Exclude converters, competitors, irrelevant audiences
115	3. Naming Conventions: Consistent, searchable campaign names
116	4. UTM Discipline: Track all campaigns in analytics
117
118	### Creative Excellence
119	1. Hook in 3 Seconds: Capture attention immediately
120	2. Mobile-First: Design for

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6 picks

Type

paid-advertising

72installs73forks

View on GitHub

How to install paid-advertising?

aitytech/agentkits-marketing/paid-advertising

$npx -y skills add aitytech/agentkits-marketing --skill paid-advertising

Installs into the current project.

Summary

Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.

Files · 1

View on GitHub

SKILL.md

1	# Paid Advertising
2
3	Paid media strategy and optimization across platforms for profitable customer acquisition.
4
5	## Language & Quality Standards
6
7	CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
8
9	Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
10
11	---
12
13	## When to Use This Skill
14
15	Apply paid advertising expertise when:
16	- Planning paid campaign strategy
17	- Optimizing ad performance and ROAS
18	- Managing budgets across platforms
19	- Setting up tracking and attribution
20	- Creating ad copy and creative briefs
21	- Troubleshooting underperforming campaigns
22
23	## Core Concepts
24
25	### Campaign Objectives by Goal
26
27	\| Objective \| Use When \| Primary KPI \| Platform Features \|
28	\|-----------\|----------\|-------------\|-------------------\|
29	\| Awareness \| Building brand \| CPM, Reach \| Brand awareness, video views \|
30	\| Traffic \| Driving site visits \| CPC, CTR \| Traffic campaigns \|
31	\| Engagement \| Growing social \| CPE, engagement rate \| Engagement campaigns \|
32	\| Leads \| Generating contacts \| CPL, lead quality \| Lead forms, conversions \|
33	\| Conversions \| Driving sales \| ROAS, CPA \| Purchase, signup events \|
34	\| App Installs \| Mobile acquisition \| CPI, install rate \| App campaigns \|
35
36	### Funnel-Based Targeting Strategy
37
38	TOFU (Awareness) - Cold Audiences
39	- Broad interest targeting
40	- Lookalike audiences (1-3%)
41	- Video viewers (3s+)
42	- Content: Educational, entertaining
43	- Bid: CPM or ThruPlay
44
45	MOFU (Consideration) - Warm Audiences
46	- Website visitors (7-30 days)
47	- Email list matches
48	- Engaged social audiences
49	- Content: Case studies, comparisons
50	- Bid: Landing page views
51
52	BOFU (Decision) - Hot Audiences
53	- High-intent visitors (pricing, demo pages)
54	- Cart abandoners (1-7 days)
55	- Trial users, demo requesters
56	- Content: Offers, urgency, testimonials
57	- Bid: Conversions, ROAS
58
59	### Platform-Specific Guidelines
60
61	Google Ads
62	\| Campaign Type \| Best For \| Key Settings \|
63	\|---------------\|----------\|--------------\|
64	\| Search \| High intent, BOFU \| Exact match, SKAG \|
65	\| Display \| Awareness, retargeting \| Placement exclusions \|
66	\| Shopping \| E-commerce \| Feed optimization \|
67	\| Performance Max \| Full-funnel automation \| Asset variety \|
68	\| YouTube \| Awareness, TOFU \| Audience targeting \|
69
70	Meta Ads (Facebook/Instagram)
71	\| Campaign Type \| Best For \| Key Settings \|
72	\|---------------\|----------\|--------------\|
73	\| Traffic \| Website visits \| Landing page optimization \|
74	\| Conversions \| Sales, signups \| Pixel setup, CAPI \|
75	\| Leads \| B2B, services \| Lead form optimization \|
76	\| Catalog Sales \| E-commerce \| Dynamic product ads \|
77	\| Advantage+ \| Automation \| Broad targeting \|
78
79	LinkedIn Ads
80	\| Campaign Type \| Best For \| Key Settings \|
81	\|---------------\|----------\|--------------\|
82	\| Sponsored Content \| Awareness, leads \| Job title targeting \|
83	\| Message Ads \| Direct response \| Personalization \|
84	\| Lead Gen Forms \| B2B leads \| Pre-filled forms \|
85	\| Document Ads \| Thought leadership \| Gated content \|
86
87	### Key Metrics & Benchmarks
88
89	\| Metric \| Formula \| Good Range \| Action If Below \|
90	\|--------\|---------\|------------\|-----------------\|
91	\| CTR \| Clicks / Impressions \| 1-3% \| Improve creative/targeting \|
92	\| CPC \| Spend / Clicks \| <$1-5 (varies) \| Improve quality score \|
93	\| CPL \| Spend / Leads \| <$20-100 \| Optimize landing page \|
94	\| CPA \| Spend / Conversions \| < 1/3 LTV \| Full funnel review \|
95	\| ROAS \| Revenue / Ad Spend \| 3:1+ \| Improve AOV or CVR \|
96	\| CVR \| Conversions / Clicks \| 2-5% \| Landing page optimization \|
97
98	### Budget Allocation Framework
99
100	70-20-10 Rule for Mature Programs:
101	- 70% to proven, profitable campaigns
102	- 20% to optimization tests
103	- 10% to new channel/audience experiments
104
105	Startup/Testing Phase:
106	- Equal split across channels until data
107	- Minimum viable spend per test ($500-1000)
108	- 2 weeks minimum per test
109
110	## Best Practices
111
112	### Campaign Setup Excellence
113	1. Pixel/Tracking First: Never launch without proper tracking
114	2. Exclusion Lists: Exclude converters, competitors, irrelevant audiences
115	3. Naming Conventions: Consistent, searchable campaign names
116	4. UTM Discipline: Track all campaigns in analytics
117
118	### Creative Excellence
119	1. Hook in 3 Seconds: Capture attention immediately
120	2. Mobile-First: Design for

People who liked this also viewed

6 picks

Type