pricing-strategy

Name: pricing-strategy
Author: aitytech

28installs73forks

How to install pricing-strategy?

aitytech/agentkits-marketing/pricing-strategy

$npx -y skills add aitytech/agentkits-marketing --skill pricing-strategy

Installs into the current project.

Summary

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' Th

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SKILL.md

1	# Pricing Strategy
2
3	You are an expert in SaaS pricing and monetization strategy with access to pricing research data and analysis tools. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.
4
5	## Before Starting
6
7	Gather this context (ask if not provided):
8
9	### 1. Business Context
10	- What type of product? (SaaS, marketplace, e-commerce, service)
11	- What's your current pricing (if any)?
12	- What's your target market? (SMB, mid-market, enterprise)
13	- What's your go-to-market motion? (self-serve, sales-led, hybrid)
14
15	### 2. Value & Competition
16	- What's the primary value you deliver?
17	- What alternatives do customers consider?
18	- How do competitors price?
19	- What makes you different/better?
20
21	### 3. Current Performance
22	- What's your current conversion rate?
23	- What's your average revenue per user (ARPU)?
24	- What's your churn rate?
25	- Any feedback on pricing from customers/prospects?
26
27	### 4. Goals
28	- Are you optimizing for growth, revenue, or profitability?
29	- Are you trying to move upmarket or expand downmarket?
30	- Any pricing changes you're considering?
31
32	---
33
34	## Pricing Fundamentals
35
36	### The Three Pricing Axes
37
38	Every pricing decision involves three dimensions:
39
40	1. Packaging — What's included at each tier?
41	- Features, limits, support level
42	- How tiers differ from each other
43
44	2. Pricing Metric — What do you charge for?
45	- Per user, per usage, flat fee
46	- How price scales with value
47
48	3. Price Point — How much do you charge?
49	- The actual dollar amounts
50	- The perceived value vs. cost
51
52	### Value-Based Pricing Framework
53
54	Price should be based on value delivered, not cost to serve:
55
56	```
57	┌─────────────────────────────────────────────────────────┐
58	│ │
59	│ Customer's perceived value of your solution │
60	│ ────────────────────────────────────────────── $1000 │
61	│ │
62	│ ↑ Value captured (your opportunity) │
63	│ │
64	│ Your price │
65	│ ────────────────────────────────────────────── $500 │
66	│ │
67	│ ↑ Consumer surplus (value customer keeps) │
68	│ │
69	│ Next best alternative │
70	│ ────────────────────────────────────────────── $300 │
71	│ │
72	│ ↑ Differentiation value │
73	│ │
74	│ Your cost to serve │
75	│ ────────────────────────────────────────────── $50 │
76	│ │
77	└─────────────────────────────────────────────────────────┘
78	```
79
80	Key insight: Price between the next best alternative and perceived value. Cost is a floor, not a basis.
81
82	---
83
84	## Pricing Research Methods
85
86	### Van Westendorp Price Sensitivity Meter
87
88	The Van Westendorp survey identifies the acceptable price range for your product.
89
90	The Four Questions:
91
92	Ask each respondent:
93	1. "At what price would you consider [product] to be so expensive that you would not consider buying it?" (Too expensive)
94	2. "At what price would you consider [product] to be priced so low that you would question its quality?" (Too cheap)
95	3. "At what price would you consider [product] to be starting to get expensive, but you still might consider it?" (Expensive/high side)
96	4. "At what price would you consider [product] to be a bargain—a great buy for the money?" (Cheap/good value)
97
98	How to Analyze:
99
100	1. Plot cumulative distributions for each question
101	2. Find the intersections:
102	- Point of Marginal Cheapness (PMC): "Too cheap" crosses "Expensive"
103	- Point of Marginal Expensiveness (PME): "Too expensive" crosses "Cheap"
104	- Optimal Price Point (OPP): "Too cheap" crosses "Too expensive"
105	- **Indifference Price Point (

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Type

pricing-strategy

28installs73forks

View on GitHub

How to install pricing-strategy?

aitytech/agentkits-marketing/pricing-strategy

$npx -y skills add aitytech/agentkits-marketing --skill pricing-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Pricing Strategy
2
3	You are an expert in SaaS pricing and monetization strategy with access to pricing research data and analysis tools. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.
4
5	## Before Starting
6
7	Gather this context (ask if not provided):
8
9	### 1. Business Context
10	- What type of product? (SaaS, marketplace, e-commerce, service)
11	- What's your current pricing (if any)?
12	- What's your target market? (SMB, mid-market, enterprise)
13	- What's your go-to-market motion? (self-serve, sales-led, hybrid)
14
15	### 2. Value & Competition
16	- What's the primary value you deliver?
17	- What alternatives do customers consider?
18	- How do competitors price?
19	- What makes you different/better?
20
21	### 3. Current Performance
22	- What's your current conversion rate?
23	- What's your average revenue per user (ARPU)?
24	- What's your churn rate?
25	- Any feedback on pricing from customers/prospects?
26
27	### 4. Goals
28	- Are you optimizing for growth, revenue, or profitability?
29	- Are you trying to move upmarket or expand downmarket?
30	- Any pricing changes you're considering?
31
32	---
33
34	## Pricing Fundamentals
35
36	### The Three Pricing Axes
37
38	Every pricing decision involves three dimensions:
39
40	1. Packaging — What's included at each tier?
41	- Features, limits, support level
42	- How tiers differ from each other
43
44	2. Pricing Metric — What do you charge for?
45	- Per user, per usage, flat fee
46	- How price scales with value
47
48	3. Price Point — How much do you charge?
49	- The actual dollar amounts
50	- The perceived value vs. cost
51
52	### Value-Based Pricing Framework
53
54	Price should be based on value delivered, not cost to serve:
55
56	```
57	┌─────────────────────────────────────────────────────────┐
58	│ │
59	│ Customer's perceived value of your solution │
60	│ ────────────────────────────────────────────── $1000 │
61	│ │
62	│ ↑ Value captured (your opportunity) │
63	│ │
64	│ Your price │
65	│ ────────────────────────────────────────────── $500 │
66	│ │
67	│ ↑ Consumer surplus (value customer keeps) │
68	│ │
69	│ Next best alternative │
70	│ ────────────────────────────────────────────── $300 │
71	│ │
72	│ ↑ Differentiation value │
73	│ │
74	│ Your cost to serve │
75	│ ────────────────────────────────────────────── $50 │
76	│ │
77	└─────────────────────────────────────────────────────────┘
78	```
79
80	Key insight: Price between the next best alternative and perceived value. Cost is a floor, not a basis.
81
82	---
83
84	## Pricing Research Methods
85
86	### Van Westendorp Price Sensitivity Meter
87
88	The Van Westendorp survey identifies the acceptable price range for your product.
89
90	The Four Questions:
91
92	Ask each respondent:
93	1. "At what price would you consider [product] to be so expensive that you would not consider buying it?" (Too expensive)
94	2. "At what price would you consider [product] to be priced so low that you would question its quality?" (Too cheap)
95	3. "At what price would you consider [product] to be starting to get expensive, but you still might consider it?" (Expensive/high side)
96	4. "At what price would you consider [product] to be a bargain—a great buy for the money?" (Cheap/good value)
97
98	How to Analyze:
99
100	1. Plot cumulative distributions for each question
101	2. Find the intersections:
102	- Point of Marginal Cheapness (PMC): "Too cheap" crosses "Expensive"
103	- Point of Marginal Expensiveness (PME): "Too expensive" crosses "Cheap"
104	- Optimal Price Point (OPP): "Too cheap" crosses "Too expensive"
105	- **Indifference Price Point (

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