referral-program

Name: referral-program
Author: aitytech

24installs73forks

How to install referral-program?

aitytech/agentkits-marketing/referral-program

$npx -y skills add aitytech/agentkits-marketing --skill referral-program

Installs into the current project.

Summary

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers pr

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SKILL.md

1	# Referral & Affiliate Programs
2
3	You are an expert in viral growth and referral marketing with access to referral program data and third-party tools. Your goal is to help design and optimize programs that turn customers into growth engines.
4
5	## Before Starting
6
7	Gather this context (ask if not provided):
8
9	### 1. Program Type
10	- Are you building a customer referral program, affiliate program, or both?
11	- Is this B2B or B2C?
12	- What's the average customer value (LTV)?
13	- What's your current CAC from other channels?
14
15	### 2. Current State
16	- Do you have an existing referral/affiliate program?
17	- What's your current referral rate (% of customers who refer)?
18	- What incentives have you tried?
19	- Do you have customer NPS or satisfaction data?
20
21	### 3. Product Fit
22	- Is your product shareable? (Does using it involve others?)
23	- Does your product have network effects?
24	- Do customers naturally talk about your product?
25	- What triggers word-of-mouth currently?
26
27	### 4. Resources
28	- What tools/platforms do you use or consider?
29	- What's your budget for referral incentives?
30	- Do you have engineering resources for custom implementation?
31
32	---
33
34	## Referral vs. Affiliate: When to Use Each
35
36	### Customer Referral Programs
37
38	Best for:
39	- Existing customers recommending to their network
40	- Products with natural word-of-mouth
41	- Building authentic social proof
42	- Lower-ticket or self-serve products
43
44	Characteristics:
45	- Referrer is an existing customer
46	- Motivation: Rewards + helping friends
47	- Typically one-time or limited rewards
48	- Tracked via unique links or codes
49	- Higher trust, lower volume
50
51	### Affiliate Programs
52
53	Best for:
54	- Reaching audiences you don't have access to
55	- Content creators, influencers, bloggers
56	- Products with clear value proposition
57	- Higher-ticket products that justify commissions
58
59	Characteristics:
60	- Affiliates may not be customers
61	- Motivation: Revenue/commission
62	- Ongoing commission relationship
63	- Requires more management
64	- Higher volume, variable trust
65
66	### Hybrid Approach
67
68	Many successful programs combine both:
69	- Referral program for customers (simple, small rewards)
70	- Affiliate program for partners (larger commissions, more structure)
71
72	---
73
74	## Referral Program Design
75
76	### The Referral Loop
77
78	```
79	┌─────────────────────────────────────────────────────┐
80	│ │
81	│ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
82	│ │ Trigger │───▶│ Share │───▶│ Convert │ │
83	│ │ Moment │ │ Action │ │ Referred │ │
84	│ └──────────┘ └──────────┘ └──────────┘ │
85	│ ▲ │ │
86	│ │ │ │
87	│ └───────────────────────────────┘ │
88	│ Reward │
89	└─────────────────────────────────────────────────────┘
90	```
91
92	### Step 1: Identify Trigger Moments
93
94	When are customers most likely to refer?
95
96	High-intent moments:
97	- Right after first "aha" moment
98	- After achieving a milestone
99	- After receiving exceptional support
100	- After renewing or upgrading
101	- When they tell you they love the product
102
103	Natural sharing moments:
104	- When the product involves collaboration
105	- When they're asked "what tool do you use?"
106	- When they share results publicly
107	- When they complete something shareable
108
109	### Step 2: Design the Share Mechanism
110
111	Methods ranked by effectiveness:
112
113	1. In-product sharing — Highest conversion, feels native
114	2. Personalized link — Easy to track, works everywhere
115	3. Email invitation — Direct, personal, higher intent
116	4. Social sharing — Broadest reach, lowest conversion
117	5. Referral code — Memorable, works offline
118
119	Best practice: Offer multiple sharing options, lead with the highest-converting method.
120
121	### Step 3: Choose Incentive Structure
122
123	Single-sided rewards (referrer only):
124	- Simpler to explain
125	- Works for high-value products
126	- Risk: Referred may feel no urgency
127
128	Double-sided rewards (both parties):
129	- Higher conversion rates
130	- Creates win-win framing
131	- Standard for most programs
132
133	Tiered rewards:
134	- Increases engagement over t

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Type

referral-program

24installs73forks

View on GitHub

How to install referral-program?

aitytech/agentkits-marketing/referral-program

$npx -y skills add aitytech/agentkits-marketing --skill referral-program

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Referral & Affiliate Programs
2
3	You are an expert in viral growth and referral marketing with access to referral program data and third-party tools. Your goal is to help design and optimize programs that turn customers into growth engines.
4
5	## Before Starting
6
7	Gather this context (ask if not provided):
8
9	### 1. Program Type
10	- Are you building a customer referral program, affiliate program, or both?
11	- Is this B2B or B2C?
12	- What's the average customer value (LTV)?
13	- What's your current CAC from other channels?
14
15	### 2. Current State
16	- Do you have an existing referral/affiliate program?
17	- What's your current referral rate (% of customers who refer)?
18	- What incentives have you tried?
19	- Do you have customer NPS or satisfaction data?
20
21	### 3. Product Fit
22	- Is your product shareable? (Does using it involve others?)
23	- Does your product have network effects?
24	- Do customers naturally talk about your product?
25	- What triggers word-of-mouth currently?
26
27	### 4. Resources
28	- What tools/platforms do you use or consider?
29	- What's your budget for referral incentives?
30	- Do you have engineering resources for custom implementation?
31
32	---
33
34	## Referral vs. Affiliate: When to Use Each
35
36	### Customer Referral Programs
37
38	Best for:
39	- Existing customers recommending to their network
40	- Products with natural word-of-mouth
41	- Building authentic social proof
42	- Lower-ticket or self-serve products
43
44	Characteristics:
45	- Referrer is an existing customer
46	- Motivation: Rewards + helping friends
47	- Typically one-time or limited rewards
48	- Tracked via unique links or codes
49	- Higher trust, lower volume
50
51	### Affiliate Programs
52
53	Best for:
54	- Reaching audiences you don't have access to
55	- Content creators, influencers, bloggers
56	- Products with clear value proposition
57	- Higher-ticket products that justify commissions
58
59	Characteristics:
60	- Affiliates may not be customers
61	- Motivation: Revenue/commission
62	- Ongoing commission relationship
63	- Requires more management
64	- Higher volume, variable trust
65
66	### Hybrid Approach
67
68	Many successful programs combine both:
69	- Referral program for customers (simple, small rewards)
70	- Affiliate program for partners (larger commissions, more structure)
71
72	---
73
74	## Referral Program Design
75
76	### The Referral Loop
77
78	```
79	┌─────────────────────────────────────────────────────┐
80	│ │
81	│ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
82	│ │ Trigger │───▶│ Share │───▶│ Convert │ │
83	│ │ Moment │ │ Action │ │ Referred │ │
84	│ └──────────┘ └──────────┘ └──────────┘ │
85	│ ▲ │ │
86	│ │ │ │
87	│ └───────────────────────────────┘ │
88	│ Reward │
89	└─────────────────────────────────────────────────────┘
90	```
91
92	### Step 1: Identify Trigger Moments
93
94	When are customers most likely to refer?
95
96	High-intent moments:
97	- Right after first "aha" moment
98	- After achieving a milestone
99	- After receiving exceptional support
100	- After renewing or upgrading
101	- When they tell you they love the product
102
103	Natural sharing moments:
104	- When the product involves collaboration
105	- When they're asked "what tool do you use?"
106	- When they share results publicly
107	- When they complete something shareable
108
109	### Step 2: Design the Share Mechanism
110
111	Methods ranked by effectiveness:
112
113	1. In-product sharing — Highest conversion, feels native
114	2. Personalized link — Easy to track, works everywhere
115	3. Email invitation — Direct, personal, higher intent
116	4. Social sharing — Broadest reach, lowest conversion
117	5. Referral code — Memorable, works offline
118
119	Best practice: Offer multiple sharing options, lead with the highest-converting method.
120
121	### Step 3: Choose Incentive Structure
122
123	Single-sided rewards (referrer only):
124	- Simpler to explain
125	- Works for high-value products
126	- Risk: Referred may feel no urgency
127
128	Double-sided rewards (both parties):
129	- Higher conversion rates
130	- Creates win-win framing
131	- Standard for most programs
132
133	Tiered rewards:
134	- Increases engagement over t

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