seo-mastery
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How to install seo-mastery?
aitytech/agentkits-marketing/seo-mastery
$npx -y skills add aitytech/agentkits-marketing --skill seo-masterySearch engine optimization strategies and tactics for organic growth. Use when optimizing content for search, conducting keyword research, performing SEO audits, or building link strategies.
SKILL.md
| 1 | # SEO Mastery |
| 2 | |
| 3 | Search engine optimization strategies and tactics for sustainable organic growth. |
| 4 | |
| 5 | ## Language & Quality Standards |
| 6 | |
| 7 | **CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish. |
| 8 | |
| 9 | **Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end. |
| 10 | |
| 11 | --- |
| 12 | |
| 13 | ## When to Use This Skill |
| 14 | |
| 15 | Apply SEO expertise when: |
| 16 | - Optimizing content for search rankings |
| 17 | - Conducting keyword research |
| 18 | - Performing technical SEO audits |
| 19 | - Building link acquisition strategies |
| 20 | - Analyzing search performance |
| 21 | - Creating content strategies for organic growth |
| 22 | |
| 23 | ## Core Concepts |
| 24 | |
| 25 | ### Search Intent Types |
| 26 | |
| 27 | | Intent | User Goal | Content Type | Examples | |
| 28 | |--------|-----------|--------------|----------| |
| 29 | | Informational | Learn something | How-to, guides, definitions | "how to write email copy" | |
| 30 | | Navigational | Find specific site | Brand pages | "HubSpot login" | |
| 31 | | Commercial | Research before buying | Comparisons, reviews | "best email marketing tools" | |
| 32 | | Transactional | Complete purchase | Product pages, pricing | "buy mailchimp subscription" | |
| 33 | |
| 34 | ### Keyword Research Framework |
| 35 | |
| 36 | **Keyword Metrics to Evaluate**: |
| 37 | | Metric | What It Means | Good Range | |
| 38 | |--------|--------------|------------| |
| 39 | | Search Volume | Monthly searches | 100-10,000 for most | |
| 40 | | Keyword Difficulty | Competition level | 0-30 for new sites | |
| 41 | | CPC | Commercial intent | Higher = more valuable | |
| 42 | | SERP Features | What's on page 1 | Fewer = easier | |
| 43 | |
| 44 | **Keyword Types**: |
| 45 | - **Head Terms**: 1-2 words, high volume, very competitive |
| 46 | - **Body Terms**: 2-3 words, medium volume, competitive |
| 47 | - **Long-tail**: 4+ words, low volume, less competitive |
| 48 | |
| 49 | ### On-Page SEO Elements |
| 50 | |
| 51 | **Title Tag** (50-60 characters): |
| 52 | - Primary keyword near front |
| 53 | - Compelling and click-worthy |
| 54 | - Unique per page |
| 55 | - Include brand (if room) |
| 56 | |
| 57 | **Meta Description** (150-160 characters): |
| 58 | - Include primary keyword naturally |
| 59 | - Call-to-action |
| 60 | - Unique value proposition |
| 61 | - Match search intent |
| 62 | |
| 63 | **Header Structure**: |
| 64 | ``` |
| 65 | H1: Main Page Title (one per page, contains keyword) |
| 66 | H2: Major Section (keyword variations) |
| 67 | H3: Subsection (semantic terms) |
| 68 | H4: Supporting detail |
| 69 | ``` |
| 70 | |
| 71 | **Content Optimization Checklist**: |
| 72 | - [ ] Keyword in first 100 words |
| 73 | - [ ] Natural keyword density (1-2%) |
| 74 | - [ ] Semantic variations throughout |
| 75 | - [ ] Internal links to related content (3-5 per post) |
| 76 | - [ ] External links to authoritative sources (1-2) |
| 77 | - [ ] Image alt text with keywords |
| 78 | - [ ] Short, descriptive URLs |
| 79 | |
| 80 | ### Technical SEO Essentials |
| 81 | |
| 82 | **Core Web Vitals**: |
| 83 | | Metric | Target | What It Measures | |
| 84 | |--------|--------|------------------| |
| 85 | | LCP (Largest Contentful Paint) | <2.5s | Loading performance | |
| 86 | | FID (First Input Delay) | <100ms | Interactivity | |
| 87 | | CLS (Cumulative Layout Shift) | <0.1 | Visual stability | |
| 88 | |
| 89 | **Crawlability Checklist**: |
| 90 | - [ ] XML sitemap submitted |
| 91 | - [ ] Clean robots.txt |
| 92 | - [ ] No broken links (4xx errors) |
| 93 | - [ ] Proper redirects (301 for permanent) |
| 94 | - [ ] Mobile-friendly design |
| 95 | - [ ] HTTPS enabled |
| 96 | |
| 97 | **Indexability Checklist**: |
| 98 | - [ ] Canonical tags on duplicate pages |
| 99 | - [ ] No accidental noindex |
| 100 | - [ ] Hreflang for international |
| 101 | - [ ] Proper pagination handling |
| 102 | |
| 103 | ### Link Building Strategies |
| 104 | |
| 105 | | Strategy | Effort | Impact | Best For | |
| 106 | |----------|--------|--------|----------| |
| 107 | | Guest Posting | High | Medium | New sites, authority | |
| 108 | | Broken Link Building | Medium | Medium | Quick wins | |
| 109 | | Resource Pages | Medium | Medium | Comprehensive content | |
| 110 | | Digital PR | High | High | Brand + links | |
| 111 | | Original Research | Very High | Very High | Thought leadership | |
| 112 | | HARO | Low | Variable | Easy opportunities | |
| 113 | |
| 114 | ### Content Clusters |
| 115 | |
| 116 | **Pillar-Cluster Model**: |
| 117 | ``` |
| 118 | Pillar Page (comprehensive, 3000+ words) |
| 119 | ├── Cluster 1 (specific subtopic, links to pillar) |
| 120 | ├── Cluster 2 (specific subtopic, links to pillar) |
| 121 | ├── Cluster 3 (specific subtopic, links to pillar) |
| 122 | └── Cluster N (specific subtopic, links to pillar) |
| 123 | ``` |
| 124 | |
| 125 | **Benefits**: |
| 126 | - Establishes topical authority |
| 127 | - Improves internal linking |
| 128 | - Captures long-tail variations |
| 129 | - Better user navigation |
| 130 | |
| 131 | ## Best Practices |
| 132 | |
| 133 | ### Keyword Research Excellence |
| 134 | 1. **Inten |
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