$npx -y skills add aitytech/agentkits-marketing --skill social-mediaSocial media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.
| 1 | # Social Media |
| 2 | |
| 3 | Social media strategy, content creation, and community building across platforms. |
| 4 | |
| 5 | ## Language & Quality Standards |
| 6 | |
| 7 | **CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish. |
| 8 | |
| 9 | **Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end. |
| 10 | |
| 11 | --- |
| 12 | |
| 13 | ## When to Use This Skill |
| 14 | |
| 15 | Apply social media expertise when: |
| 16 | - Creating social content strategies |
| 17 | - Developing platform-specific content |
| 18 | - Optimizing for platform algorithms |
| 19 | - Building engagement and community |
| 20 | - Planning social media calendars |
| 21 | - Analyzing social performance |
| 22 | |
| 23 | ## Core Concepts |
| 24 | |
| 25 | ### Source-Backed X Inputs |
| 26 | |
| 27 | When a campaign depends on current X posts, public account history, or engagement context, |
| 28 | ask for source material before recommending hooks, angles, or performance tactics. If the |
| 29 | user provides Xquik REST API or MCP output, use returned post text, URLs, authors, |
| 30 | timestamps, media references, and public metrics as evidence. Treat missing fields as |
| 31 | unknown, and never invent engagement data or post history. |
| 32 | |
| 33 | ### Platform Selection Matrix |
| 34 | |
| 35 | | Platform | Best For | Primary Audience | Content Type | B2B/B2C | |
| 36 | |----------|----------|------------------|--------------|---------| |
| 37 | | LinkedIn | Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B | |
| 38 | | Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both | |
| 39 | | Instagram | Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C | |
| 40 | | TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C | |
| 41 | | Facebook | Local, community, groups | Broad, 35-65+ | Video, groups, events | Both | |
| 42 | | YouTube | Education, how-to, long-form | All ages | Long-form video | Both | |
| 43 | |
| 44 | ### Content Pillar Strategy |
| 45 | |
| 46 | **The 4 Content Pillars**: |
| 47 | | Pillar | Purpose | Ratio | Examples | |
| 48 | |--------|---------|-------|----------| |
| 49 | | Educational | Build trust, authority | 40% | Tips, how-tos, industry insights | |
| 50 | | Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes | |
| 51 | | Inspirational | Build connection, emotion | 20% | Stories, motivation, culture | |
| 52 | | Promotional | Drive action, revenue | 10% | Offers, product, CTAs | |
| 53 | |
| 54 | ### Platform Algorithm Factors |
| 55 | |
| 56 | **LinkedIn Algorithm**: |
| 57 | - Dwell time (time spent reading) |
| 58 | - Comments > Shares > Reactions |
| 59 | - First hour engagement critical |
| 60 | - Native content preferred |
| 61 | - No outbound links in body (put in comments) |
| 62 | |
| 63 | **Instagram Algorithm**: |
| 64 | - Relationship (DMs, comments, story replies) |
| 65 | - Interest (based on past behavior) |
| 66 | - Timeliness (recent posts prioritized) |
| 67 | - Reels heavily promoted |
| 68 | - Story engagement matters |
| 69 | |
| 70 | **TikTok Algorithm**: |
| 71 | - Watch time / completion rate |
| 72 | - Shares > Comments > Likes |
| 73 | - Video information (captions, hashtags) |
| 74 | - Device and account settings |
| 75 | - Trending sounds boost reach |
| 76 | |
| 77 | **Twitter/X Algorithm**: |
| 78 | - Engagement velocity (first 30 min) |
| 79 | - Replies and conversations |
| 80 | - Media (images, video) preferred |
| 81 | - Threads for depth |
| 82 | - Profile authority matters |
| 83 | |
| 84 | ### Optimal Posting Times |
| 85 | |
| 86 | | Platform | Best Days | Best Times (local) | Frequency | |
| 87 | |----------|-----------|-------------------|-----------| |
| 88 | | LinkedIn | Tue-Thu | 8-10am, 12pm | 1-2/day | |
| 89 | | Instagram | Mon-Fri | 11am, 2pm, 7pm | 1-2/day + Stories | |
| 90 | | TikTok | Tue-Thu | 7-9pm | 1-3/day | |
| 91 | | Twitter/X | Wed-Fri | 9am, 12pm, 5pm | 3-5/day | |
| 92 | | Facebook | Wed-Fri | 1-4pm | 1-2/day | |
| 93 | |
| 94 | ### Engagement Tactics |
| 95 | |
| 96 | **Proactive Engagement**: |
| 97 | - Respond to comments within 1 hour |
| 98 | - Ask questions in posts |
| 99 | - Use polls and interactive features |
| 100 | - Tag relevant accounts |
| 101 | - Join conversations in niche |
| 102 | |
| 103 | **Community Building**: |
| 104 | - Create exclusive groups |
| 105 | - Feature user-generated content |
| 106 | - Host live sessions |
| 107 | - Run challenges/contests |
| 108 | - Spotlight community members |
| 109 | |
| 110 | ### Content Format Optimization |
| 111 | |
| 112 | **Carousel Best Practices**: |
| 113 | - Hook on slide 1 (problem/question) |
| 114 | - Value in slides 2-8 |
| 115 | - CTA on final slide |
| 116 | - Consistent design |
| 117 | - Save-worthy information |
| 118 | |
| 119 | **Video Best Practices**: |
| 120 | - Hook in first 3 seconds |
| 121 | - Captions always (80% watch muted) |
| 122 | - Vertical for mobile |
| 123 | - Under 60s for most platforms |
| 124 | - Strong ending/CTA |
| 125 | |
| 126 | **Text Post Best Practices**: |
| 127 | - Strong first line (hook) |
| 128 | - White space for readability |
| 129 | - |