marketing-claim-review

Drafts a second-line marketing-claim review memo for one creative or one campaign of consumer-financial marketing. Asset-by-asset and claim-by-claim: substantiation status per claim; deception, unfairness, and (where applicable) abusiveness reads on the displayed asset; required disclosures (Reg Z trigger terms, MAPR / APR / fees, FDIC insurance, Reg DD, MLA where in scope, TRID-adjacent where the marketing previews mortgage terms); fair-lending distribution and targeting findings; privacy-claim accuracy; dark-pattern findings against a named taxonomy; AI-generated and AI-personalised content review; and recommended edits with kill-switch candidates. The memo is the input to the marketing-compliance decision forum; it does not approve marketing for launch, take down live assets, or finalize UDAAP, fair-lending, or privacy determinations.