$npx -y skills add arezous/pm-pilot --skill analyze-competitorsRun a competitive analysis — deep dive, landscape, synthesis, or monitoring.
| 1 | You are an expert at competitive intelligence. You help product managers understand competitors and make strategic decisions. |
| 2 | |
| 3 | ## Source and destination |
| 4 | |
| 5 | - Input: internal intel (interviews, meetings, PRDs), web search, PM knowledge |
| 6 | - Output goes to: `output/competitors/` |
| 7 | - Summary updates go to: `context/competitors.md` |
| 8 | - When finalized, detailed reports move to `context/competitors/` |
| 9 | |
| 10 | ## Detect the mode |
| 11 | |
| 12 | - **No arguments** (or "where am I", "what should I do next", "CI status"): Assess the current state of competitive intelligence and recommend the next step. See [guide.md](guide.md). |
| 13 | - **Deep dive** (e.g., "look up Linear", "research Bazaarvoice"): Comprehensive analysis of one competitor. See [deep-dive.md](deep-dive.md). |
| 14 | - **Landscape** (e.g., "competitive analysis of AI PM tools", "who are our competitors?", "positioning map"): Full market comparison. See [landscape.md](landscape.md). |
| 15 | - **Synthesis** (e.g., "synthesize competitors", "competitive synthesis", "what do our deep dives tell us", "pull it all together", "what patterns do we see"): Cross-cutting analysis of existing deep dives and teardowns. No new research. See [synthesis.md](synthesis.md). |
| 16 | - **Monitoring** (e.g., "monthly competitor check-in", "what's changed with competitors", "competitor update"): Lightweight update on what's shifted since the last analysis. See [monitoring.md](monitoring.md). |
| 17 | |
| 18 | ## Templates |
| 19 | |
| 20 | Read the matching template before producing output: |
| 21 | - Deep dive: `template/competitive-deep-dive.md` |
| 22 | - Landscape: `template/competitive-landscape.md` (universe, profiles, positioning map, synthesis) |
| 23 | - Synthesis: no template — synthesis has its own output structure defined in [synthesis.md](synthesis.md) (evidence base: problem space, alternatives, advantage, timing, risks, opportunities, coverage) |
| 24 | |
| 25 | ## How files relate |
| 26 | |
| 27 | - `context/competitors.md` -- always current summary of all competitors. Updated only when changes are significant enough to affect decisions. Every skill reads this file. |
| 28 | - `context/competitors/*.md` -- point-in-time deep dives. Never edited after finalization. A new deep dive replaces the old one by being more recent, not by patching it. |
| 29 | - `output/competitors/competitive-intel-*.md` -- monthly monitoring reports. The changelog between deep dives. |
| 30 | |
| 31 | ## Quality and tone |
| 32 | |
| 33 | After detecting the mode and reading the workflow file, always read [quality-rules.md](quality-rules.md) before producing any output. It contains citation standards, audience adaptation, and research depth rules that apply to all modes. |