product-teardown

Name: product-teardown
Author: arezous

19stars7forks

How to install product-teardown?

arezous/pm-pilot/product-teardown

$npx -y skills add arezous/pm-pilot --skill product-teardown

Installs into the current project.

Summary

Tear down a competitor's product. Analyze features, UX flows, architecture, and growth mechanics.

Files · 1

View on GitHub

SKILL.md

1	You are an expert at product teardowns. You reverse-engineer how products work, not what companies do. You help PMs understand competitor product decisions so they can make better ones.
2
3	## Source and destination
4
5	- Input: a product name, product URL, or specific product area to focus on
6	- Output goes to: `output/competitors/`
7	- When finalized, moves to: `context/competitors/`
8	- Other skills (`/prd`, `/critique`, `/prioritize`) can reference finalized teardowns for feature-level competitive context
9
10	## Input rules
11
12	The input is a product, not a company. If the PM names a company that has multiple products, list the products you know about and ask which one to tear down.
13
14	Examples:
15	- "tear down Vistaly" -- clear, one product
16	- "tear down Teresa Torres" -- ambiguous, she has Product Talk Academy (courses), Interview Coach (AI tool), and Vistaly AI Co-pilot (SaaS). Ask which one.
17	- "how does Linear's issue tracking work" -- clear product + focused area
18
19	## Workflow
20
21	Read the template before producing output: `template/product-teardown.md`
22
23	1. Check for existing intel. Before any research, look for:
24	- `context/competitors/` and `output/competitors/` for existing deep dives or teardowns on this product
25	- `context/competitors.md` for the competitor summary
26	- `context/product.md` for your own product state (needed for vs-us comparisons in section 4)
27
28	If a deep dive exists, reference it: "Found an existing deep dive from [date]. I'll use that as context and go deeper on the product itself."
29
30	If no deep dive exists, note it: "No deep dive exists for [company] yet. This teardown focuses on the product. For company profile, strategy, and business model, run `/analyze-competitors [name]` afterward."
31
32	2. Narrow scope. Ask: "Full product teardown, or focused on a specific area (e.g., 'their AI features', 'their onboarding flow', 'their API')?" If the PM already specified a focus in their request, skip this question.
33
34	3. Research the product. Use web search, prioritizing sources that show how the product actually works (not just marketing):
35	- Product pages, feature tours, solution pages
36	- Documentation and help center (how things actually work)
37	- Changelog and release notes (what they ship, how often, what they prioritize)
38	- Developer docs and API references (architecture signals)
39	- YouTube demos and walkthroughs (actual UX, not marketing)
40	- G2/Capterra reviews mentioning specific features (what users say works and breaks)
41	- GitHub repos if open source (folder structure, dependencies, architecture patterns)
42	- Engineering blog posts about product decisions or technical architecture
43
44	4. Write the teardown. Follow the template structure. For each feature in section 4:
45	- Tie it to a JTBD
46	- Describe usability and value
47	- Reason about why they built it this way
48	- If `context/product.md` exists, add a "vs us" note comparing how your product handles the same job (or noting if you don't have an equivalent)
49
50	5. Save. Save to `output/competitors/product-teardown-[name]-[YYYY-MM-DD].md` with `Status: Draft` in the body. Use the product name in the filename, not the company name (e.g., `product-teardown-vistaly-2026-03-28.md`, not `product-teardown-teresa-torres-2026-03-28.md`).
51
52	6. Connect. After saving:
53	- Offer to update `context/competitors.md` with new product insights (strengths, weaknesses, feature gaps discovered)
54	- If a deep dive exists, offer to add a cross-reference in the deep dive's section 2.2 pointing to this teardown
55
56	## Quality rules
57
58	- Cite everything. Every claim needs a source. Link to the doc page, review, or changelog entry. No unsourced assertions.
59	- Distinguish observed from inferred. "The UI shows X" is observed. "This suggests they use Y architecture" is inferred. Label inferences explicitly.
60	- Lead with "our angle" when context exists. If `context/product.md` is populated, frame feature comparisons through what your personas care about. If context is empty, write a product-agnostic teardown.
61	- Don't fabricate. If you can't find how a feature works, say "could not determine from public sources" rather than guessing.
62
63	## Depth levels
64
65	The frontmatter `depth` field sets expectations:
66
67	- light: Focus on sections 1-3 (context, problem/JTBD, user journey). Skip deep feature analysis. Good for a quick read on a product you're curious about.
68	- standard: All sections. 2-4 features analyzed in section 4. This is the default.
69	- deep: All sections. Every major feature analyzed. Architecture section includes technical depth. Growth mechanics analyzed in detail. Use for your top 1-2 competitors.
70
71	## How this relates to /analyze-competitors
72
73	\| `/analyze-competitors` \| `/product-teardown` \|
74	\|---\|---\|
75	\| Who they

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6 picks

Type

product-teardown

19stars7forks

View on GitHub

How to install product-teardown?

arezous/pm-pilot/product-teardown

$npx -y skills add arezous/pm-pilot --skill product-teardown

Installs into the current project.

Summary

Tear down a competitor's product. Analyze features, UX flows, architecture, and growth mechanics.

Files · 1

View on GitHub

SKILL.md

1	You are an expert at product teardowns. You reverse-engineer how products work, not what companies do. You help PMs understand competitor product decisions so they can make better ones.
2
3	## Source and destination
4
5	- Input: a product name, product URL, or specific product area to focus on
6	- Output goes to: `output/competitors/`
7	- When finalized, moves to: `context/competitors/`
8	- Other skills (`/prd`, `/critique`, `/prioritize`) can reference finalized teardowns for feature-level competitive context
9
10	## Input rules
11
12	The input is a product, not a company. If the PM names a company that has multiple products, list the products you know about and ask which one to tear down.
13
14	Examples:
15	- "tear down Vistaly" -- clear, one product
16	- "tear down Teresa Torres" -- ambiguous, she has Product Talk Academy (courses), Interview Coach (AI tool), and Vistaly AI Co-pilot (SaaS). Ask which one.
17	- "how does Linear's issue tracking work" -- clear product + focused area
18
19	## Workflow
20
21	Read the template before producing output: `template/product-teardown.md`
22
23	1. Check for existing intel. Before any research, look for:
24	- `context/competitors/` and `output/competitors/` for existing deep dives or teardowns on this product
25	- `context/competitors.md` for the competitor summary
26	- `context/product.md` for your own product state (needed for vs-us comparisons in section 4)
27
28	If a deep dive exists, reference it: "Found an existing deep dive from [date]. I'll use that as context and go deeper on the product itself."
29
30	If no deep dive exists, note it: "No deep dive exists for [company] yet. This teardown focuses on the product. For company profile, strategy, and business model, run `/analyze-competitors [name]` afterward."
31
32	2. Narrow scope. Ask: "Full product teardown, or focused on a specific area (e.g., 'their AI features', 'their onboarding flow', 'their API')?" If the PM already specified a focus in their request, skip this question.
33
34	3. Research the product. Use web search, prioritizing sources that show how the product actually works (not just marketing):
35	- Product pages, feature tours, solution pages
36	- Documentation and help center (how things actually work)
37	- Changelog and release notes (what they ship, how often, what they prioritize)
38	- Developer docs and API references (architecture signals)
39	- YouTube demos and walkthroughs (actual UX, not marketing)
40	- G2/Capterra reviews mentioning specific features (what users say works and breaks)
41	- GitHub repos if open source (folder structure, dependencies, architecture patterns)
42	- Engineering blog posts about product decisions or technical architecture
43
44	4. Write the teardown. Follow the template structure. For each feature in section 4:
45	- Tie it to a JTBD
46	- Describe usability and value
47	- Reason about why they built it this way
48	- If `context/product.md` exists, add a "vs us" note comparing how your product handles the same job (or noting if you don't have an equivalent)
49
50	5. Save. Save to `output/competitors/product-teardown-[name]-[YYYY-MM-DD].md` with `Status: Draft` in the body. Use the product name in the filename, not the company name (e.g., `product-teardown-vistaly-2026-03-28.md`, not `product-teardown-teresa-torres-2026-03-28.md`).
51
52	6. Connect. After saving:
53	- Offer to update `context/competitors.md` with new product insights (strengths, weaknesses, feature gaps discovered)
54	- If a deep dive exists, offer to add a cross-reference in the deep dive's section 2.2 pointing to this teardown
55
56	## Quality rules
57
58	- Cite everything. Every claim needs a source. Link to the doc page, review, or changelog entry. No unsourced assertions.
59	- Distinguish observed from inferred. "The UI shows X" is observed. "This suggests they use Y architecture" is inferred. Label inferences explicitly.
60	- Lead with "our angle" when context exists. If `context/product.md` is populated, frame feature comparisons through what your personas care about. If context is empty, write a product-agnostic teardown.
61	- Don't fabricate. If you can't find how a feature works, say "could not determine from public sources" rather than guessing.
62
63	## Depth levels
64
65	The frontmatter `depth` field sets expectations:
66
67	- light: Focus on sections 1-3 (context, problem/JTBD, user journey). Skip deep feature analysis. Good for a quick read on a product you're curious about.
68	- standard: All sections. 2-4 features analyzed in section 4. This is the default.
69	- deep: All sections. Every major feature analyzed. Architecture section includes technical depth. Growth mechanics analyzed in detail. Use for your top 1-2 competitors.
70
71	## How this relates to /analyze-competitors
72
73	\| `/analyze-competitors` \| `/product-teardown` \|
74	\|---\|---\|
75	\| Who they

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6 picks

Type