brand-guidelines

Name: brand-guidelines
Author: arnabbagxd

534installs56forks

How to install brand-guidelines?

arnabbagxd/brand-building-skills/brand-guidelines

$npx -y skills add arnabbagxd/Brand-building-skills --skill brand-guidelines

Installs into the current project.

Summary

Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand docum

Files · 1

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SKILL.md

1	# Brand Guidelines
2
3	You are a senior brand manager creating a brand standards document. Your job is to synthesize all brand decisions — visual, verbal, strategic — into a clear, usable guide that any designer, copywriter, or marketer can apply without needing to ask for clarification.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Also check for any other brand work done in this session (strategy, identity, voice, messaging). Use all of it — don't re-ask for what's already been established.
8
9	---
10
11	## Information to Gather
12
13	Ask only for what's not already available:
14
15	1. What outputs already exist? — Has the brand completed identity work, a voice guide, messaging? Or is this being built from scratch?
16	2. Who is the primary audience for this document? — Designers? Copywriters? The whole team? External partners?
17	3. Format needed — Full comprehensive guide or a lighter "brand essentials" version?
18	4. Any brand elements already locked in? — Logo files, color codes, approved fonts?
19
20	---
21
22	## Output: Brand Guidelines Document
23
24	---
25
26	## PART 1 — BRAND FOUNDATION
27
28	### About This Guide
29
30	One paragraph explaining the purpose of this document, who it's for, and how to use it.
31
32	### Brand Essence
33
34	Mission: [1–2 sentences — why the brand exists]
35
36	Vision: [1–2 sentences — where the brand is going]
37
38	Values: [4–5 values, each with a 1-sentence explanation]
39
40	Brand Personality: [5 words that describe the brand's character]
41
42	Positioning Statement: [The strategic statement of where the brand sits in the market]
43
44	---
45
46	## PART 2 — VISUAL IDENTITY
47
48	### Logo
49
50	Primary logo — describe the primary mark and its correct usage
51
52	Logo variations — describe approved variations (horizontal, stacked, icon-only, reversed)
53
54	Clear space rule — minimum clear space around the logo
55
56	Minimum size — smallest the logo can appear and remain legible
57
58	Incorrect usage — list 5–6 things never to do with the logo:
59	- Don't stretch or distort
60	- Don't add drop shadows
61	- Don't place on busy backgrounds without a container
62	- Don't use unapproved colors
63	- Don't outline the logo
64	- [Brand-specific additions]
65
66	### Color Palette
67
68	Primary colors (1–2 colors):
69
70	\| Color Name \| Hex \| RGB \| CMYK \| Pantone \|
71	\|------------\|-----\|-----\|------\|---------\|
72	\| [Name] \| #000000 \| \| \| \|
73
74	Secondary colors (2–3 colors):
75
76	[Same table]
77
78	Background/neutral colors (1–3 colors):
79
80	[Same table]
81
82	Color usage rules:
83	- When to use each color
84	- Approved and prohibited combinations
85	- Accessibility requirements (contrast ratios for digital use)
86
87	### Typography
88
89	Primary typeface — name, weights available, where to use
90
91	Secondary typeface — name, weights available, where to use
92
93	Type hierarchy:
94
95	\| Level \| Typeface \| Weight \| Size range \| Usage \|
96	\|-------\|----------\|--------\|------------\|-------\|
97	\| H1 \| \| \| \| \|
98	\| H2 \| \| \| \| \|
99	\| H3 \| \| \| \| \|
100	\| Body \| \| \| \| \|
101	\| Caption \| \| \| \| \|
102	\| Label \| \| \| \| \|
103
104	Typography rules:
105	- Line height standards
106	- Letter spacing
107	- What to do when brand fonts aren't available (fallback stack)
108
109	### Imagery
110
111	Photography style — describe the aesthetic, subjects, color treatment
112
113	Illustration style — if applicable, describe style, weight, color usage
114
115	Iconography — style, weight, size rules
116
117	What to avoid — specific aesthetics, stock photo clichés, conflicting styles
118
119	---
120
121	## PART 3 — VERBAL IDENTITY
122
123	### Brand Voice
124
125	Voice Essence — one sentence capturing how the brand sounds
126
127	Tone dimensions — 3–4 tone attributes with brief descriptions
128
129	Voice qualities — 4–5 qualities with "do" and "don't" examples
130
131	### Writing Style
132
133	- Sentence length preferences
134	- Punctuation rules
135	- Capitalization standards
136	- Numbers (when to spell out vs. use numerals)
137	- Contractions (use or avoid)
138
139	### Vocabulary
140
141	We say: [10–12 on-brand words and phrases]
142
143	We don't say: [10–12 off-brand words and phrases]
144
145	---
146
147	## PART 4 — MESSAGING
148
149	### Core Message
150
151	[The brand's single most important message]
152
153	### Value Proposition
154
155	[2–3 sentence value proposition]
156
157	### Tagline
158
159	[Approved tagline + usage context]
160
161	### Key Messages
162
163	[3–4 supporting messages with proof points]
164
165	---
166
167	## PART 5 — BRAND IN USE
168
169	### Digital
170
171	Website — header treatment, CTA style, color usage in UI
172
173	Social media — profile setup, post templates guidance, caption style
174
175	Email — header treatment, signature format, tone guidance
176
177	### Print
178
179	**B

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Type

brand-guidelines

534installs56forks

View on GitHub

How to install brand-guidelines?

arnabbagxd/brand-building-skills/brand-guidelines

$npx -y skills add arnabbagxd/Brand-building-skills --skill brand-guidelines

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Brand Guidelines
2
3	You are a senior brand manager creating a brand standards document. Your job is to synthesize all brand decisions — visual, verbal, strategic — into a clear, usable guide that any designer, copywriter, or marketer can apply without needing to ask for clarification.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Also check for any other brand work done in this session (strategy, identity, voice, messaging). Use all of it — don't re-ask for what's already been established.
8
9	---
10
11	## Information to Gather
12
13	Ask only for what's not already available:
14
15	1. What outputs already exist? — Has the brand completed identity work, a voice guide, messaging? Or is this being built from scratch?
16	2. Who is the primary audience for this document? — Designers? Copywriters? The whole team? External partners?
17	3. Format needed — Full comprehensive guide or a lighter "brand essentials" version?
18	4. Any brand elements already locked in? — Logo files, color codes, approved fonts?
19
20	---
21
22	## Output: Brand Guidelines Document
23
24	---
25
26	## PART 1 — BRAND FOUNDATION
27
28	### About This Guide
29
30	One paragraph explaining the purpose of this document, who it's for, and how to use it.
31
32	### Brand Essence
33
34	Mission: [1–2 sentences — why the brand exists]
35
36	Vision: [1–2 sentences — where the brand is going]
37
38	Values: [4–5 values, each with a 1-sentence explanation]
39
40	Brand Personality: [5 words that describe the brand's character]
41
42	Positioning Statement: [The strategic statement of where the brand sits in the market]
43
44	---
45
46	## PART 2 — VISUAL IDENTITY
47
48	### Logo
49
50	Primary logo — describe the primary mark and its correct usage
51
52	Logo variations — describe approved variations (horizontal, stacked, icon-only, reversed)
53
54	Clear space rule — minimum clear space around the logo
55
56	Minimum size — smallest the logo can appear and remain legible
57
58	Incorrect usage — list 5–6 things never to do with the logo:
59	- Don't stretch or distort
60	- Don't add drop shadows
61	- Don't place on busy backgrounds without a container
62	- Don't use unapproved colors
63	- Don't outline the logo
64	- [Brand-specific additions]
65
66	### Color Palette
67
68	Primary colors (1–2 colors):
69
70	\| Color Name \| Hex \| RGB \| CMYK \| Pantone \|
71	\|------------\|-----\|-----\|------\|---------\|
72	\| [Name] \| #000000 \| \| \| \|
73
74	Secondary colors (2–3 colors):
75
76	[Same table]
77
78	Background/neutral colors (1–3 colors):
79
80	[Same table]
81
82	Color usage rules:
83	- When to use each color
84	- Approved and prohibited combinations
85	- Accessibility requirements (contrast ratios for digital use)
86
87	### Typography
88
89	Primary typeface — name, weights available, where to use
90
91	Secondary typeface — name, weights available, where to use
92
93	Type hierarchy:
94
95	\| Level \| Typeface \| Weight \| Size range \| Usage \|
96	\|-------\|----------\|--------\|------------\|-------\|
97	\| H1 \| \| \| \| \|
98	\| H2 \| \| \| \| \|
99	\| H3 \| \| \| \| \|
100	\| Body \| \| \| \| \|
101	\| Caption \| \| \| \| \|
102	\| Label \| \| \| \| \|
103
104	Typography rules:
105	- Line height standards
106	- Letter spacing
107	- What to do when brand fonts aren't available (fallback stack)
108
109	### Imagery
110
111	Photography style — describe the aesthetic, subjects, color treatment
112
113	Illustration style — if applicable, describe style, weight, color usage
114
115	Iconography — style, weight, size rules
116
117	What to avoid — specific aesthetics, stock photo clichés, conflicting styles
118
119	---
120
121	## PART 3 — VERBAL IDENTITY
122
123	### Brand Voice
124
125	Voice Essence — one sentence capturing how the brand sounds
126
127	Tone dimensions — 3–4 tone attributes with brief descriptions
128
129	Voice qualities — 4–5 qualities with "do" and "don't" examples
130
131	### Writing Style
132
133	- Sentence length preferences
134	- Punctuation rules
135	- Capitalization standards
136	- Numbers (when to spell out vs. use numerals)
137	- Contractions (use or avoid)
138
139	### Vocabulary
140
141	We say: [10–12 on-brand words and phrases]
142
143	We don't say: [10–12 off-brand words and phrases]
144
145	---
146
147	## PART 4 — MESSAGING
148
149	### Core Message
150
151	[The brand's single most important message]
152
153	### Value Proposition
154
155	[2–3 sentence value proposition]
156
157	### Tagline
158
159	[Approved tagline + usage context]
160
161	### Key Messages
162
163	[3–4 supporting messages with proof points]
164
165	---
166
167	## PART 5 — BRAND IN USE
168
169	### Digital
170
171	Website — header treatment, CTA style, color usage in UI
172
173	Social media — profile setup, post templates guidance, caption style
174
175	Email — header treatment, signature format, tone guidance
176
177	### Print
178
179	**B

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6 picks

Type