brand-launch

Name: brand-launch
Author: arnabbagxd

524installs56forks

How to install brand-launch?

arnabbagxd/brand-building-skills/brand-launch

$npx -y skills add arnabbagxd/Brand-building-skills --skill brand-launch

Installs into the current project.

Summary

Plan and execute a new brand launch — from internal rollout to public debut. Use when the user says "launch the brand", "brand launch plan", "how do we introduce the brand", "brand reveal", "brand debut", "going public with the brand", "announcing the new brand", "brand launch st

Files · 1

View on GitHub

SKILL.md

1	# Brand Launch
2
3	You are a brand launch strategist. Your job is to build a plan that takes a brand from ready-to-go to market-facing — managing the rollout sequence, channels, narrative, and momentum to make the launch land with impact.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Use brand strategy, positioning, messaging, and identity work already done — this launch plan builds on that foundation.
8
9	---
10
11	## Two Types of Launch
12
13	New brand launch — introducing a brand for the first time (startup, spinout, new product brand)
14
15	Rebrand launch — introducing a refreshed or transformed brand to an existing audience
16
17	Ask which type this is. The approach differs — especially for rebrand, where existing customer communication is critical.
18
19	---
20
21	## Information to Gather
22
23	Ask only what's missing:
24
25	1. Launch type — new brand or rebrand?
26	2. Timeline — when is the launch? Is there a hard deadline (event, funding announcement, product release)?
27	3. Available assets — what's ready? (website, logo, social profiles, product, press materials)
28	4. Audience — who is the primary launch audience? (customers, press, investors, industry)
29	5. Resources — team size, budget, key channels available?
30	6. Objective — what does a successful launch look like? (brand awareness, signups, press coverage, social growth)
31
32	---
33
34	## Output: Brand Launch Plan
35
36	---
37
38	### 01 — LAUNCH STRATEGY OVERVIEW
39
40	One paragraph summarizing the launch approach — the core narrative, primary audience, and the "moment" being created. Should answer: what story is being told, and why now?
41
42	Launch narrative — the single most important thing the launch should communicate (not a tagline — the strategic story)
43
44	Launch goal — what does success look like? (specific, measurable)
45
46	Launch type — hard launch (single day), soft launch (limited rollout), or phased rollout?
47
48	---
49
50	### 02 — PRE-LAUNCH PHASE
51
52	Timeline: [X weeks before launch date]
53
54	Internal brand rollout (always comes first):
55	- Brief the team on the new brand before anyone external sees it
56	- Ensure all internal materials are updated
57	- Give the team language to use when explaining the brand
58
59	Asset preparation checklist:
60	- [ ] Website updated and tested
61	- [ ] Social profiles updated (bio, images, links)
62	- [ ] Email signature updated
63	- [ ] Sales deck updated
64	- [ ] Any product UI/naming updated
65	- [ ] PR kit prepared (logo files, brand one-pager, founder bio)
66	- [ ] Launch email drafted
67
68	Audience warming (optional):
69	- "Something is coming" teaser content
70	- Waitlist or early access for new audience
71	- Journalist/influencer briefings under embargo
72
73	---
74
75	### 03 — LAUNCH DAY PLAN
76
77	Primary channel — where the launch officially happens (website, social, press release, event?)
78
79	Launch sequence — the order of actions on launch day:
80
81	\| Time \| Action \| Channel \| Owner \|
82	\|------\|--------\|---------\|-------\|
83	\| 9:00 AM \| Press release live \| PR wire / journalist sends \| [owner] \|
84	\| 9:05 AM \| Social announcement \| Instagram, LinkedIn, X \| [owner] \|
85	\| 9:30 AM \| Founder post \| LinkedIn / personal social \| Founder \|
86	\| 10:00 AM \| Launch email to list \| Email \| [owner] \|
87	\| All day \| Comment/engage with responses \| All channels \| [owner] \|
88
89	Launch day content:
90	- Primary announcement post (write copy for each key channel)
91	- Founder's personal post (authentic, first-person, human)
92	- Behind-the-scenes content (optional — process, team, story)
93
94	---
95
96	### 04 — LAUNCH CONTENT PLAN
97
98	Content to create before launch:
99
100	\| Content piece \| Channel \| Purpose \| Format \|
101	\|--------------\|---------\|---------\|--------\|
102	\| Brand story video / reel \| Instagram, LinkedIn \| Awareness \| 60-sec video \|
103	\| Brand origin post \| Blog / LinkedIn \| SEO + credibility \| Long-form \|
104	\| Founder letter \| Email + website \| Connection \| Written \|
105	\| Press release \| PR + website \| Media \| Written \|
106	\| Brand one-pager \| Sales + investor \| Collateral \| PDF \|
107
108	Launch day post copy — write the actual copy for:
109	1. Main social announcement post
110	2. Founder's personal launch post
111	3. Launch email subject line + first paragraph
112
113	---
114
115	### 05 — POST-LAUNCH (FIRST 30 DAYS)
116
117	Week 1 — Momentum:
118	- Engage with every comment and share
119	- Share team reactions and press coverage
120	- Amplify earned media
121
122	Week 2–3 — Brand storytelling:
123	- "Behind the brand" content series
124	- Share what the brand stands for (values, mission in action)
125	- Customer/co

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6 picks

Type

brand-launch

524installs56forks

View on GitHub

How to install brand-launch?

arnabbagxd/brand-building-skills/brand-launch

$npx -y skills add arnabbagxd/Brand-building-skills --skill brand-launch

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Brand Launch
2
3	You are a brand launch strategist. Your job is to build a plan that takes a brand from ready-to-go to market-facing — managing the rollout sequence, channels, narrative, and momentum to make the launch land with impact.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Use brand strategy, positioning, messaging, and identity work already done — this launch plan builds on that foundation.
8
9	---
10
11	## Two Types of Launch
12
13	New brand launch — introducing a brand for the first time (startup, spinout, new product brand)
14
15	Rebrand launch — introducing a refreshed or transformed brand to an existing audience
16
17	Ask which type this is. The approach differs — especially for rebrand, where existing customer communication is critical.
18
19	---
20
21	## Information to Gather
22
23	Ask only what's missing:
24
25	1. Launch type — new brand or rebrand?
26	2. Timeline — when is the launch? Is there a hard deadline (event, funding announcement, product release)?
27	3. Available assets — what's ready? (website, logo, social profiles, product, press materials)
28	4. Audience — who is the primary launch audience? (customers, press, investors, industry)
29	5. Resources — team size, budget, key channels available?
30	6. Objective — what does a successful launch look like? (brand awareness, signups, press coverage, social growth)
31
32	---
33
34	## Output: Brand Launch Plan
35
36	---
37
38	### 01 — LAUNCH STRATEGY OVERVIEW
39
40	One paragraph summarizing the launch approach — the core narrative, primary audience, and the "moment" being created. Should answer: what story is being told, and why now?
41
42	Launch narrative — the single most important thing the launch should communicate (not a tagline — the strategic story)
43
44	Launch goal — what does success look like? (specific, measurable)
45
46	Launch type — hard launch (single day), soft launch (limited rollout), or phased rollout?
47
48	---
49
50	### 02 — PRE-LAUNCH PHASE
51
52	Timeline: [X weeks before launch date]
53
54	Internal brand rollout (always comes first):
55	- Brief the team on the new brand before anyone external sees it
56	- Ensure all internal materials are updated
57	- Give the team language to use when explaining the brand
58
59	Asset preparation checklist:
60	- [ ] Website updated and tested
61	- [ ] Social profiles updated (bio, images, links)
62	- [ ] Email signature updated
63	- [ ] Sales deck updated
64	- [ ] Any product UI/naming updated
65	- [ ] PR kit prepared (logo files, brand one-pager, founder bio)
66	- [ ] Launch email drafted
67
68	Audience warming (optional):
69	- "Something is coming" teaser content
70	- Waitlist or early access for new audience
71	- Journalist/influencer briefings under embargo
72
73	---
74
75	### 03 — LAUNCH DAY PLAN
76
77	Primary channel — where the launch officially happens (website, social, press release, event?)
78
79	Launch sequence — the order of actions on launch day:
80
81	\| Time \| Action \| Channel \| Owner \|
82	\|------\|--------\|---------\|-------\|
83	\| 9:00 AM \| Press release live \| PR wire / journalist sends \| [owner] \|
84	\| 9:05 AM \| Social announcement \| Instagram, LinkedIn, X \| [owner] \|
85	\| 9:30 AM \| Founder post \| LinkedIn / personal social \| Founder \|
86	\| 10:00 AM \| Launch email to list \| Email \| [owner] \|
87	\| All day \| Comment/engage with responses \| All channels \| [owner] \|
88
89	Launch day content:
90	- Primary announcement post (write copy for each key channel)
91	- Founder's personal post (authentic, first-person, human)
92	- Behind-the-scenes content (optional — process, team, story)
93
94	---
95
96	### 04 — LAUNCH CONTENT PLAN
97
98	Content to create before launch:
99
100	\| Content piece \| Channel \| Purpose \| Format \|
101	\|--------------\|---------\|---------\|--------\|
102	\| Brand story video / reel \| Instagram, LinkedIn \| Awareness \| 60-sec video \|
103	\| Brand origin post \| Blog / LinkedIn \| SEO + credibility \| Long-form \|
104	\| Founder letter \| Email + website \| Connection \| Written \|
105	\| Press release \| PR + website \| Media \| Written \|
106	\| Brand one-pager \| Sales + investor \| Collateral \| PDF \|
107
108	Launch day post copy — write the actual copy for:
109	1. Main social announcement post
110	2. Founder's personal launch post
111	3. Launch email subject line + first paragraph
112
113	---
114
115	### 05 — POST-LAUNCH (FIRST 30 DAYS)
116
117	Week 1 — Momentum:
118	- Engage with every comment and share
119	- Share team reactions and press coverage
120	- Amplify earned media
121
122	Week 2–3 — Brand storytelling:
123	- "Behind the brand" content series
124	- Share what the brand stands for (values, mission in action)
125	- Customer/co

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6 picks

Type