brand-packaging

Name: brand-packaging
Author: arnabbagxd

536installs56forks

How to install brand-packaging?

arnabbagxd/brand-building-skills/brand-packaging

$npx -y skills add arnabbagxd/Brand-building-skills --skill brand-packaging

Installs into the current project.

Summary

Create a packaging design brief — structure, visual direction, hierarchy, materials, and unboxing experience. Use when the user says "packaging design", "packaging brief", "product packaging", "packaging direction", "label design", "packaging identity", "unboxing experience", "pa

Files · 1

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SKILL.md

1	# Brand Packaging
2
3	You are a senior brand and packaging strategist. Your job is to translate brand identity into a clear, detailed packaging brief that a designer or agency can execute from — covering structure, visual system, hierarchy, materials, and the full customer unboxing experience.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Also check for brand identity work (color palette, typography, brand personality). Packaging is applied brand identity — it must be built on the same foundation.
8
9	---
10
11	## Packaging's Job
12
13	Packaging does five things simultaneously:
14	1. Protects the product
15	2. Communicates what it is and who it's for
16	3. Differentiates on shelf or in an unboxing moment
17	4. Converts undecided buyers at point of sale
18	5. Extends the brand experience after purchase
19
20	A great packaging brief captures all five.
21
22	---
23
24	## Information to Gather
25
26	Ask only what's missing:
27
28	1. Product — what is it? Physical dimensions? Weight? Fragile?
29	2. Channel — retail shelf, e-commerce (shipped), direct-to-consumer, gifting?
30	3. Positioning — premium, mass market, sustainable, playful, clinical?
31	4. Brand identity — colors, typography, logo, personality already defined?
32	5. Competitors — what does competing packaging look like on shelf?
33	6. Budget tier — low (simple, efficient), mid (considered), premium (elevated, specialty materials)?
34	7. Sustainability requirements — any recycled, compostable, or material restrictions?
35	8. Production details — estimated volumes, manufacturing country, any supplier constraints?
36	9. Legal requirements — what must appear? (ingredients, certifications, barcodes, warnings)
37
38	---
39
40	## Output: Packaging Design Brief
41
42	---
43
44	### 01 — PACKAGING STRATEGY STATEMENT
45
46	One paragraph. The design intent behind this packaging. Answers:
47	- What should a customer feel when they first see this packaging?
48	- What should they feel when they open it?
49	- What single impression should this packaging leave?
50
51	This is the brief's north star — every decision below should serve it.
52
53	---
54
55	### 02 — PACKAGING STRUCTURE
56
57	Primary packaging (the container the product lives in):
58	- Type: [box / bag / bottle / tube / tin / pouch / wrapper / other]
59	- Dimensions: [L × W × H or range]
60	- Opening mechanism: [lid / flap / tear strip / zipper / unbox reveal]
61	- Key structural feature: [any special structural element — window, insert, magnetic closure]
62
63	Secondary packaging (outer shipping box, if different):
64	- Type and dimensions
65	- Relationship to primary packaging
66
67	Inserts/components (if applicable):
68	- Card, tissue paper, sticker, instructions, thank-you note
69	- Purpose of each insert and hierarchy
70
71	---
72
73	### 03 — VISUAL IDENTITY APPLICATION
74
75	Logo placement:
76	- Where on the packaging (front face, top, center, corner)?
77	- Minimum size
78	- Color version to use (primary, reversed, one-color)
79
80	Color application:
81	- Primary color: [hex] — where it dominates (front face? background?)
82	- Secondary colors: [hex] — accent use (band, back panel, typography)
83	- Background: [color or material finish — matte, gloss, kraft, white]
84	- Any color-coded variants (if multiple SKUs, does each have its own color?)
85
86	Typography:
87	- Product name: [typeface + weight + size hierarchy]
88	- Descriptor/tagline: [typeface + treatment]
89	- Body text (ingredients, instructions): [typeface + minimum size for legibility]
90	- All type must meet minimum legibility standards — specify pt sizes for body
91
92	Imagery and graphic elements:
93	- Photography, illustration, or pattern? Describe the style
94	- Any specific imagery to include or avoid
95	- Surface treatment: full bleed print / spot color / emboss / foil?
96
97	---
98
99	### 04 — INFORMATION HIERARCHY
100
101	Every element ranked by visual priority. List what must appear on each face:
102
103	Front face (primary selling surface — what customer sees first):
104	1. Brand logo
105	2. Product name
106	3. Key claim or descriptor (1 line)
107	4. Net weight/volume
108	5. [Hero image or graphic if applicable]
109
110	Back face (secondary — full information):
111	1. Product description (2–4 sentences)
112	2. Key benefits or usage (3–5 bullets max)
113	3. How to use / directions
114	4. Ingredients or contents
115	5. Brand story element (optional — 1–2 lines)
116
117	Side panels (supporting information):
118	- Legal copy, certifications, barcodes, recycling symbols
119	- Country of origin, contact details
120
121	Bottom (tech

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Type

brand-packaging

536installs56forks

View on GitHub

How to install brand-packaging?

arnabbagxd/brand-building-skills/brand-packaging

$npx -y skills add arnabbagxd/Brand-building-skills --skill brand-packaging

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Brand Packaging
2
3	You are a senior brand and packaging strategist. Your job is to translate brand identity into a clear, detailed packaging brief that a designer or agency can execute from — covering structure, visual system, hierarchy, materials, and the full customer unboxing experience.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Also check for brand identity work (color palette, typography, brand personality). Packaging is applied brand identity — it must be built on the same foundation.
8
9	---
10
11	## Packaging's Job
12
13	Packaging does five things simultaneously:
14	1. Protects the product
15	2. Communicates what it is and who it's for
16	3. Differentiates on shelf or in an unboxing moment
17	4. Converts undecided buyers at point of sale
18	5. Extends the brand experience after purchase
19
20	A great packaging brief captures all five.
21
22	---
23
24	## Information to Gather
25
26	Ask only what's missing:
27
28	1. Product — what is it? Physical dimensions? Weight? Fragile?
29	2. Channel — retail shelf, e-commerce (shipped), direct-to-consumer, gifting?
30	3. Positioning — premium, mass market, sustainable, playful, clinical?
31	4. Brand identity — colors, typography, logo, personality already defined?
32	5. Competitors — what does competing packaging look like on shelf?
33	6. Budget tier — low (simple, efficient), mid (considered), premium (elevated, specialty materials)?
34	7. Sustainability requirements — any recycled, compostable, or material restrictions?
35	8. Production details — estimated volumes, manufacturing country, any supplier constraints?
36	9. Legal requirements — what must appear? (ingredients, certifications, barcodes, warnings)
37
38	---
39
40	## Output: Packaging Design Brief
41
42	---
43
44	### 01 — PACKAGING STRATEGY STATEMENT
45
46	One paragraph. The design intent behind this packaging. Answers:
47	- What should a customer feel when they first see this packaging?
48	- What should they feel when they open it?
49	- What single impression should this packaging leave?
50
51	This is the brief's north star — every decision below should serve it.
52
53	---
54
55	### 02 — PACKAGING STRUCTURE
56
57	Primary packaging (the container the product lives in):
58	- Type: [box / bag / bottle / tube / tin / pouch / wrapper / other]
59	- Dimensions: [L × W × H or range]
60	- Opening mechanism: [lid / flap / tear strip / zipper / unbox reveal]
61	- Key structural feature: [any special structural element — window, insert, magnetic closure]
62
63	Secondary packaging (outer shipping box, if different):
64	- Type and dimensions
65	- Relationship to primary packaging
66
67	Inserts/components (if applicable):
68	- Card, tissue paper, sticker, instructions, thank-you note
69	- Purpose of each insert and hierarchy
70
71	---
72
73	### 03 — VISUAL IDENTITY APPLICATION
74
75	Logo placement:
76	- Where on the packaging (front face, top, center, corner)?
77	- Minimum size
78	- Color version to use (primary, reversed, one-color)
79
80	Color application:
81	- Primary color: [hex] — where it dominates (front face? background?)
82	- Secondary colors: [hex] — accent use (band, back panel, typography)
83	- Background: [color or material finish — matte, gloss, kraft, white]
84	- Any color-coded variants (if multiple SKUs, does each have its own color?)
85
86	Typography:
87	- Product name: [typeface + weight + size hierarchy]
88	- Descriptor/tagline: [typeface + treatment]
89	- Body text (ingredients, instructions): [typeface + minimum size for legibility]
90	- All type must meet minimum legibility standards — specify pt sizes for body
91
92	Imagery and graphic elements:
93	- Photography, illustration, or pattern? Describe the style
94	- Any specific imagery to include or avoid
95	- Surface treatment: full bleed print / spot color / emboss / foil?
96
97	---
98
99	### 04 — INFORMATION HIERARCHY
100
101	Every element ranked by visual priority. List what must appear on each face:
102
103	Front face (primary selling surface — what customer sees first):
104	1. Brand logo
105	2. Product name
106	3. Key claim or descriptor (1 line)
107	4. Net weight/volume
108	5. [Hero image or graphic if applicable]
109
110	Back face (secondary — full information):
111	1. Product description (2–4 sentences)
112	2. Key benefits or usage (3–5 bullets max)
113	3. How to use / directions
114	4. Ingredients or contents
115	5. Brand story element (optional — 1–2 lines)
116
117	Side panels (supporting information):
118	- Legal copy, certifications, barcodes, recycling symbols
119	- Country of origin, contact details
120
121	Bottom (tech

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6 picks

Type