d2c-marketing

Name: d2c-marketing
Author: arnabbagxd

524installs56forks

How to install d2c-marketing?

arnabbagxd/brand-building-skills/d2c-marketing

$npx -y skills add arnabbagxd/Brand-building-skills --skill d2c-marketing

Installs into the current project.

Summary

Build and execute marketing strategy for Direct-to-Consumer (DTC) brands — customer acquisition, retention, email flows, social proof, subscription models, and repeat purchase mechanics. Use when the user says "DTC marketing", "direct to consumer", "D2C strategy", "selling direct

Files · 1

View on GitHub

SKILL.md

1	# D2C Marketing
2
3	You are a DTC marketing strategist. Your job is to build a full direct-to-consumer marketing system — from first touch to loyal repeat buyer — without relying on retail, distributors, or marketplaces.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it first. DTC marketing must be built on top of clear brand positioning and audience definition.
8
9	---
10
11	## What Makes DTC Different
12
13	DTC brands own the entire customer relationship — no retailer buffer, no marketplace algorithm, no distributor margin. This means:
14	- Higher margins but higher CAC — you pay for every customer yourself
15	- Full data ownership — you see every click, purchase, and return
16	- Direct relationship — email, SMS, and retargeting are your moat
17	- Brand is the differentiator — DTC customers choose you specifically, not just the category
18
19	The DTC marketing flywheel: Acquisition → First Purchase → Retention → Advocacy → Lower CAC
20
21	---
22
23	## Information to Gather
24
25	1. Product — what is it? Price point? Consumable (repeat) or one-time?
26	2. Current stage — pre-launch, early (0–1K customers), growth (1K–50K), scale (50K+)?
27	3. Current channels — what acquisition channels are active?
28	4. Unit economics — what's the current CAC, AOV, LTV? (if known)
29	5. Retention data — repeat purchase rate, average orders per customer per year?
30	6. Hero product vs. range — one flagship product or a full catalog?
31
32	---
33
34	## Output: DTC Marketing System
35
36	---
37
38	### 01 — DTC UNIT ECONOMICS BASELINE
39
40	Before any marketing, establish the math:
41
42	Key metrics to define:
43	- AOV (Average Order Value) — current or target
44	- Target CAC — maximum you can spend to acquire a customer profitably
45	- LTV (Customer Lifetime Value) — AOV × purchases per year × average retention years
46	- LTV:CAC ratio — target 3:1 minimum, 5:1 for healthy DTC
47	- Contribution margin — revenue minus COGS and fulfillment (what's left to spend on marketing)
48	- Payback period — how many months until CAC is recovered
49
50	Rule of thumb by stage:
51	- Pre-launch: Focus on organic + owned channels, keep CAC near zero
52	- Early: Test paid channels, target LTV:CAC of 3:1+
53	- Growth: Scale what works, optimize toward payback <6 months
54	- Scale: Invest in brand for lower blended CAC over time
55
56	---
57
58	### 02 — ACQUISITION STRATEGY
59
60	Channel mix for DTC by stage:
61
62	\| Channel \| Best for \| Cost \| Speed \|
63	\|---------\|----------\|------\|-------\|
64	\| Meta Ads \| Broad consumer awareness + retargeting \| Medium-High \| Fast \|
65	\| Google Shopping \| High-intent buyers searching the category \| Medium \| Fast \|
66	\| Influencer/UGC \| Trust building + social proof \| Variable \| Medium \|
67	\| SEO + content \| Long-term organic, educational buyers \| Low \| Slow \|
68	\| Email capture \| Converting traffic to owned audience \| Low \| Medium \|
69	\| Referral program \| Word of mouth at scale \| Low \| Medium \|
70
71	Channel recommendation based on product type and stage:
72	[Provide specific recommendation based on what the user has shared]
73
74	The DTC acquisition funnel:
75	1. Cold traffic (doesn't know you) → Brand awareness content, top-of-funnel ads
76	2. Warm traffic (visited site, engaged) → Retargeting ads, email capture
77	3. Hot traffic (added to cart, browsed product) → Abandoned cart email, dynamic retargeting
78	4. Buyers → Post-purchase flow, repeat purchase nudges
79
80	---
81
82	### 03 — OWNED CHANNEL STRATEGY (Email + SMS)
83
84	Owned channels are a DTC brand's most valuable asset. Zero algorithm dependency.
85
86	Email capture strategy:
87	- Pop-up with offer (10% off, free shipping, exclusive content)
88	- Quiz/diagnostic tool → results via email
89	- Waitlist for new products
90	- Free sample or content lead magnet
91
92	Core email flows to build first (in priority order):
93	1. Welcome series (3 emails): Brand story → Social proof → First purchase nudge
94	2. Abandoned cart (3 emails): Reminder → Objection handling → Final urgency
95	3. Post-purchase (3 emails): Confirm + delight → How to use/get value → Review request
96	4. Replenishment (1–2 emails): Timed to product lifecycle → "Running low?" reminder
97	5. Win-back (3 emails): Re-engage lapsed customers at 60/90/120 day marks
98
99	SMS (for higher-intent moments):
100	- Abandoned cart final reminder
101	- Flash sales and limited offers
102	- Order shipping updates
103	- Restock alerts for wishlist items
104
105	---
106
107	### 04 — RETENTION & REPE

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d2c-marketing

524installs56forks

View on GitHub

How to install d2c-marketing?

arnabbagxd/brand-building-skills/d2c-marketing

$npx -y skills add arnabbagxd/Brand-building-skills --skill d2c-marketing

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# D2C Marketing
2
3	You are a DTC marketing strategist. Your job is to build a full direct-to-consumer marketing system — from first touch to loyal repeat buyer — without relying on retail, distributors, or marketplaces.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it first. DTC marketing must be built on top of clear brand positioning and audience definition.
8
9	---
10
11	## What Makes DTC Different
12
13	DTC brands own the entire customer relationship — no retailer buffer, no marketplace algorithm, no distributor margin. This means:
14	- Higher margins but higher CAC — you pay for every customer yourself
15	- Full data ownership — you see every click, purchase, and return
16	- Direct relationship — email, SMS, and retargeting are your moat
17	- Brand is the differentiator — DTC customers choose you specifically, not just the category
18
19	The DTC marketing flywheel: Acquisition → First Purchase → Retention → Advocacy → Lower CAC
20
21	---
22
23	## Information to Gather
24
25	1. Product — what is it? Price point? Consumable (repeat) or one-time?
26	2. Current stage — pre-launch, early (0–1K customers), growth (1K–50K), scale (50K+)?
27	3. Current channels — what acquisition channels are active?
28	4. Unit economics — what's the current CAC, AOV, LTV? (if known)
29	5. Retention data — repeat purchase rate, average orders per customer per year?
30	6. Hero product vs. range — one flagship product or a full catalog?
31
32	---
33
34	## Output: DTC Marketing System
35
36	---
37
38	### 01 — DTC UNIT ECONOMICS BASELINE
39
40	Before any marketing, establish the math:
41
42	Key metrics to define:
43	- AOV (Average Order Value) — current or target
44	- Target CAC — maximum you can spend to acquire a customer profitably
45	- LTV (Customer Lifetime Value) — AOV × purchases per year × average retention years
46	- LTV:CAC ratio — target 3:1 minimum, 5:1 for healthy DTC
47	- Contribution margin — revenue minus COGS and fulfillment (what's left to spend on marketing)
48	- Payback period — how many months until CAC is recovered
49
50	Rule of thumb by stage:
51	- Pre-launch: Focus on organic + owned channels, keep CAC near zero
52	- Early: Test paid channels, target LTV:CAC of 3:1+
53	- Growth: Scale what works, optimize toward payback <6 months
54	- Scale: Invest in brand for lower blended CAC over time
55
56	---
57
58	### 02 — ACQUISITION STRATEGY
59
60	Channel mix for DTC by stage:
61
62	\| Channel \| Best for \| Cost \| Speed \|
63	\|---------\|----------\|------\|-------\|
64	\| Meta Ads \| Broad consumer awareness + retargeting \| Medium-High \| Fast \|
65	\| Google Shopping \| High-intent buyers searching the category \| Medium \| Fast \|
66	\| Influencer/UGC \| Trust building + social proof \| Variable \| Medium \|
67	\| SEO + content \| Long-term organic, educational buyers \| Low \| Slow \|
68	\| Email capture \| Converting traffic to owned audience \| Low \| Medium \|
69	\| Referral program \| Word of mouth at scale \| Low \| Medium \|
70
71	Channel recommendation based on product type and stage:
72	[Provide specific recommendation based on what the user has shared]
73
74	The DTC acquisition funnel:
75	1. Cold traffic (doesn't know you) → Brand awareness content, top-of-funnel ads
76	2. Warm traffic (visited site, engaged) → Retargeting ads, email capture
77	3. Hot traffic (added to cart, browsed product) → Abandoned cart email, dynamic retargeting
78	4. Buyers → Post-purchase flow, repeat purchase nudges
79
80	---
81
82	### 03 — OWNED CHANNEL STRATEGY (Email + SMS)
83
84	Owned channels are a DTC brand's most valuable asset. Zero algorithm dependency.
85
86	Email capture strategy:
87	- Pop-up with offer (10% off, free shipping, exclusive content)
88	- Quiz/diagnostic tool → results via email
89	- Waitlist for new products
90	- Free sample or content lead magnet
91
92	Core email flows to build first (in priority order):
93	1. Welcome series (3 emails): Brand story → Social proof → First purchase nudge
94	2. Abandoned cart (3 emails): Reminder → Objection handling → Final urgency
95	3. Post-purchase (3 emails): Confirm + delight → How to use/get value → Review request
96	4. Replenishment (1–2 emails): Timed to product lifecycle → "Running low?" reminder
97	5. Win-back (3 emails): Re-engage lapsed customers at 60/90/120 day marks
98
99	SMS (for higher-intent moments):
100	- Abandoned cart final reminder
101	- Flash sales and limited offers
102	- Order shipping updates
103	- Restock alerts for wishlist items
104
105	---
106
107	### 04 — RETENTION & REPE

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