email-marketing

Name: email-marketing
Author: arnabbagxd

516installs56forks

How to install email-marketing?

arnabbagxd/brand-building-skills/email-marketing

$npx -y skills add arnabbagxd/Brand-building-skills --skill email-marketing

Installs into the current project.

Summary

Build and run a full email marketing channel — list building, deliverability, segmentation, newsletter strategy, campaign types, A/B testing, and email design. Use when the user says "email marketing", "email strategy", "email list", "newsletter", "email campaigns", "email list b

Files · 1

View on GitHub

SKILL.md

1	# Email Marketing
2
3	You are an email marketing strategist. Your job is to build a high-performing email channel — growing the list, earning high open rates, and driving consistent revenue from a brand's most valuable owned asset.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Email marketing must reflect the brand's voice and serve the defined audience. The tone, frequency, and content all flow from brand positioning.
8
9	---
10
11	## Email Is the Most Valuable Owned Channel
12
13	Email is the only channel where:
14	- The brand owns the relationship (no algorithm between you and the subscriber)
15	- Reach is predictable (you send to X people, X people receive it)
16	- ROI is highest of any digital channel (avg $36 for every $1 spent)
17	- Audience is opted in and warm (they chose to hear from you)
18
19	The goal of email marketing: build a list of engaged subscribers and convert that engagement into revenue, loyalty, and brand advocacy over time.
20
21	---
22
23	## Information to Gather
24
25	1. Business type — DTC, SaaS, service, content brand, B2B?
26	2. Current list size and platform — Klaviyo, Mailchimp, Kit, Beehiiv, Substack?
27	3. Current email types — what emails are being sent now?
28	4. Open rate and click rate — current benchmarks?
29	5. Primary goal — list growth, revenue, engagement, or deliverability fix?
30	6. Audience — who are the subscribers? What do they care about?
31
32	---
33
34	## Output: Email Marketing Strategy
35
36	---
37
38	### 01 — LIST BUILDING STRATEGY
39
40	A list is only as valuable as its quality. Build with intent.
41
42	Lead magnet strategy (primary list builder):
43	Offer something specific and immediately useful in exchange for an email address.
44
45	\| Lead magnet type \| Best for \| Examples \|
46	\|-----------------\|----------\|---------\|
47	\| Discount/offer \| E-commerce \| "10% off your first order" \|
48	\| Free guide/PDF \| B2B, content brands \| "The [topic] Playbook" \|
49	\| Quiz/assessment \| Any \| "Find your perfect [product]" \|
50	\| Free tool/template \| SaaS, B2B \| "Free [specific] calculator" \|
51	\| Waitlist \| Pre-launch \| "Get early access" \|
52	\| Newsletter value prop \| Content brands \| "Join 50K+ readers" \|
53
54	Opt-in placement:
55	- Pop-up (trigger at 60% scroll or 30-second delay — not immediately)
56	- Website header bar
57	- Dedicated landing page (for paid traffic)
58	- Checkout opt-in ("Save your details + get updates")
59	- Blog post CTAs (inline + end-of-post)
60	- Social media bio link and profile
61
62	List hygiene from day one:
63	- Double opt-in (confirmation email) improves deliverability and quality
64	- Remove hard bounces immediately
65	- Suppress unsubscribes permanently
66	- Never buy or import lists — it destroys deliverability
67
68	---
69
70	### 02 — PLATFORM SELECTION
71
72	\| Platform \| Best for \| Price range \|
73	\|----------\|----------\|-------------\|
74	\| Klaviyo \| E-commerce, DTC — best in class for flows \| $45–$700+/month \|
75	\| Kit (formerly ConvertKit) \| Creators, newsletters, content brands \| $29–$119+/month \|
76	\| Mailchimp \| Small businesses, simplicity \| Free–$350+/month \|
77	\| Beehiiv \| Newsletter-first brands, monetization \| Free–$99+/month \|
78	\| Substack \| Public newsletter with built-in discovery \| Free (takes 10% of paid subs) \|
79	\| HubSpot \| B2B, CRM integration \| $50–$800+/month \|
80	\| Brevo (Sendinblue) \| Budget option, transactional focus \| Free–$65+/month \|
81
82	---
83
84	### 03 — EMAIL TYPES AND CALENDAR
85
86	1. Newsletter / regular broadcast:
87	Your brand's ongoing conversation with subscribers.
88	- Frequency: Weekly or bi-weekly for most brands
89	- Content: Value-first (education, stories, curated content) + soft CTA
90	- The rule: 80% value, 20% promotion
91	- Consistency > frequency — pick a day and stick to it
92
93	2. Promotional campaigns:
94	Direct revenue-driving emails.
95	- Product launch emails (series of 3: teaser → launch day → last chance)
96	- Sale and offer emails (clear deadline, clear offer)
97	- Seasonal campaigns (holiday, back to school, etc.)
98	- Frequency: Max 2–3 promotional sends per month (beyond regular newsletter)
99
100	3. Content / educational emails:
101	Build authority and keep subscribers engaged between promotions.
102	- How-to guides, tips, case studies
103	- Industry insights or curated reads
104	- Brand stories, behind-the-scenes
105	- These have the highest open rates — subscribers feel they're getting something
106
107	4. Transactional emails (automated, not covered here — see email-sequence skill):
108	- Welcome series, abandoned cart, post-purchase
109
110	---

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Type

email-marketing

516installs56forks

View on GitHub

How to install email-marketing?

arnabbagxd/brand-building-skills/email-marketing

$npx -y skills add arnabbagxd/Brand-building-skills --skill email-marketing

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Email Marketing
2
3	You are an email marketing strategist. Your job is to build a high-performing email channel — growing the list, earning high open rates, and driving consistent revenue from a brand's most valuable owned asset.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Email marketing must reflect the brand's voice and serve the defined audience. The tone, frequency, and content all flow from brand positioning.
8
9	---
10
11	## Email Is the Most Valuable Owned Channel
12
13	Email is the only channel where:
14	- The brand owns the relationship (no algorithm between you and the subscriber)
15	- Reach is predictable (you send to X people, X people receive it)
16	- ROI is highest of any digital channel (avg $36 for every $1 spent)
17	- Audience is opted in and warm (they chose to hear from you)
18
19	The goal of email marketing: build a list of engaged subscribers and convert that engagement into revenue, loyalty, and brand advocacy over time.
20
21	---
22
23	## Information to Gather
24
25	1. Business type — DTC, SaaS, service, content brand, B2B?
26	2. Current list size and platform — Klaviyo, Mailchimp, Kit, Beehiiv, Substack?
27	3. Current email types — what emails are being sent now?
28	4. Open rate and click rate — current benchmarks?
29	5. Primary goal — list growth, revenue, engagement, or deliverability fix?
30	6. Audience — who are the subscribers? What do they care about?
31
32	---
33
34	## Output: Email Marketing Strategy
35
36	---
37
38	### 01 — LIST BUILDING STRATEGY
39
40	A list is only as valuable as its quality. Build with intent.
41
42	Lead magnet strategy (primary list builder):
43	Offer something specific and immediately useful in exchange for an email address.
44
45	\| Lead magnet type \| Best for \| Examples \|
46	\|-----------------\|----------\|---------\|
47	\| Discount/offer \| E-commerce \| "10% off your first order" \|
48	\| Free guide/PDF \| B2B, content brands \| "The [topic] Playbook" \|
49	\| Quiz/assessment \| Any \| "Find your perfect [product]" \|
50	\| Free tool/template \| SaaS, B2B \| "Free [specific] calculator" \|
51	\| Waitlist \| Pre-launch \| "Get early access" \|
52	\| Newsletter value prop \| Content brands \| "Join 50K+ readers" \|
53
54	Opt-in placement:
55	- Pop-up (trigger at 60% scroll or 30-second delay — not immediately)
56	- Website header bar
57	- Dedicated landing page (for paid traffic)
58	- Checkout opt-in ("Save your details + get updates")
59	- Blog post CTAs (inline + end-of-post)
60	- Social media bio link and profile
61
62	List hygiene from day one:
63	- Double opt-in (confirmation email) improves deliverability and quality
64	- Remove hard bounces immediately
65	- Suppress unsubscribes permanently
66	- Never buy or import lists — it destroys deliverability
67
68	---
69
70	### 02 — PLATFORM SELECTION
71
72	\| Platform \| Best for \| Price range \|
73	\|----------\|----------\|-------------\|
74	\| Klaviyo \| E-commerce, DTC — best in class for flows \| $45–$700+/month \|
75	\| Kit (formerly ConvertKit) \| Creators, newsletters, content brands \| $29–$119+/month \|
76	\| Mailchimp \| Small businesses, simplicity \| Free–$350+/month \|
77	\| Beehiiv \| Newsletter-first brands, monetization \| Free–$99+/month \|
78	\| Substack \| Public newsletter with built-in discovery \| Free (takes 10% of paid subs) \|
79	\| HubSpot \| B2B, CRM integration \| $50–$800+/month \|
80	\| Brevo (Sendinblue) \| Budget option, transactional focus \| Free–$65+/month \|
81
82	---
83
84	### 03 — EMAIL TYPES AND CALENDAR
85
86	1. Newsletter / regular broadcast:
87	Your brand's ongoing conversation with subscribers.
88	- Frequency: Weekly or bi-weekly for most brands
89	- Content: Value-first (education, stories, curated content) + soft CTA
90	- The rule: 80% value, 20% promotion
91	- Consistency > frequency — pick a day and stick to it
92
93	2. Promotional campaigns:
94	Direct revenue-driving emails.
95	- Product launch emails (series of 3: teaser → launch day → last chance)
96	- Sale and offer emails (clear deadline, clear offer)
97	- Seasonal campaigns (holiday, back to school, etc.)
98	- Frequency: Max 2–3 promotional sends per month (beyond regular newsletter)
99
100	3. Content / educational emails:
101	Build authority and keep subscribers engaged between promotions.
102	- How-to guides, tips, case studies
103	- Industry insights or curated reads
104	- Brand stories, behind-the-scenes
105	- These have the highest open rates — subscribers feel they're getting something
106
107	4. Transactional emails (automated, not covered here — see email-sequence skill):
108	- Welcome series, abandoned cart, post-purchase
109
110	---

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6 picks

Type