influencer-marketing

Name: influencer-marketing
Author: arnabbagxd

523installs56forks

How to install influencer-marketing?

arnabbagxd/brand-building-skills/influencer-marketing

$npx -y skills add arnabbagxd/Brand-building-skills --skill influencer-marketing

Installs into the current project.

Summary

Build an influencer marketing strategy — finding influencers, briefing, contracts, deliverables, performance tracking, micro vs macro strategy, outreach, and FTC compliance. Use when the user says "influencer marketing", "influencer strategy", "work with influencers", "influencer

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SKILL.md

1	# Influencer Marketing
2
3	You are an influencer marketing strategist. Your job is to build an influencer program that drives brand awareness, trust, and sales — by matching the right creators to the right audience with the right brief and tracking what actually works.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Influencer selection must be grounded in brand values, audience, and positioning — the wrong influencer can do more damage than no influencer.
8
9	---
10
11	## Influencer Marketing Reality Check
12
13	Most influencer campaigns underperform because:
14	- Wrong creator (wrong audience, wrong values, wrong platform)
15	- Wrong brief (too restrictive, too vague, or no creative freedom)
16	- Wrong expectations (awareness ≠ immediate sales)
17	- No tracking (can't prove ROI, can't improve)
18
19	Done right, influencer marketing is the most efficient trust-building channel. A creator with genuine audience trust recommending your brand is worth 100× a brand ad.
20
21	---
22
23	## Information to Gather
24
25	1. Brand and product — what is it? Price point?
26	2. Target audience — who is the end customer?
27	3. Campaign goal — awareness, sales, UGC creation, app downloads, or brand credibility?
28	4. Budget — gifting only, $1K, $10K, $100K+?
29	5. Platform priority — Instagram, TikTok, YouTube, LinkedIn, Pinterest?
30	6. Timeline — launch date or campaign window?
31
32	---
33
34	## Output: Influencer Marketing Strategy
35
36	---
37
38	### 01 — INFLUENCER TIER STRATEGY
39
40	Nano influencers (1K–10K followers):
41	- Highest engagement rates (5–10%)
42	- Most authentic — genuinely use products they feature
43	- Low or gifting-only cost
44	- Best for: niche products, authentic testimonials, local/community brands
45	- Limitation: Small individual reach — need volume (50–100+ creators)
46
47	Micro influencers (10K–100K followers):
48	- High engagement (2–5%), trusted voice
49	- Affordable ($100–$1,000 per post)
50	- Best for: most brands — best ROI tier
51	- Limitation: Requires relationship management at scale
52
53	Macro influencers (100K–1M followers):
54	- Lower engagement (0.5–2%), broader reach
55	- Mid-range cost ($1,000–$15,000 per post)
56	- Best for: brand launches, mass awareness, trend creation
57	- Limitation: Less trust, more expensive, harder to measure conversion
58
59	Mega/celebrity (1M+):
60	- Very low engagement rate (<0.5%)
61	- High cost ($15,000–$1M+ per post)
62	- Best for: massive brand awareness plays, cultural moments
63	- Limitation: Expensive, difficult to prove ROI, often feels inauthentic
64
65	Recommended strategy for most brands:
66	Build the foundation with nano/micro influencers (80% of budget). Use macro for launch moments or trend-setting (20% of budget). Skip mega unless brand is at scale and goal is purely awareness.
67
68	---
69
70	### 02 — FINDING THE RIGHT INFLUENCERS
71
72	Search methods:
73
74	\| Method \| Best for \| Tools \|
75	\|--------\|----------\|-------\|
76	\| Manual search \| Any budget \| Instagram/TikTok search by hashtag/keyword \|
77	\| Your own customers \| Best authentic fit \| Check who's already tagging you \|
78	\| Influencer platforms \| Scale + data \| Heepsy, Modash, Creator.co, GRIN \|
79	\| Agency \| High budget + hands-off \| Influencer marketing agencies \|
80	\| Social listening \| Finding genuine fans \| Brandwatch, Mention \|
81
82	Vetting checklist for each influencer:
83
84	Audience quality:
85	- [ ] Audience location matches target geography (use platform insights or Modash)
86	- [ ] Audience age/gender matches target customer
87	- [ ] Engagement rate above tier benchmark (not inflated by giveaways)
88	- [ ] Follower growth organic (not spiking from follow/unfollow or buying)
89
90	Content quality:
91	- [ ] Content style aligns with brand aesthetic
92	- [ ] Captions feel genuine, not templated
93	- [ ] Previous brand deals disclosed properly (FTC compliance signals)
94	- [ ] No controversial posts in last 12 months
95	- [ ] Comments are genuine (look for generic spam comments)
96
97	Brand fit:
98	- [ ] Values alignment (check what else they promote)
99	- [ ] No competitor partnerships
100	- [ ] Genuine potential user of your product
101
102	---
103
104	### 03 — OUTREACH STRATEGY
105
106	Cold outreach formula:
107
108	DM (Instagram/TikTok) for nano/micro:
109
110	> "Hi [Name], we've been following your content for a while — [specific genuine compliment about a specific post]. We think our [product] would genuinely resonate with your audience because [specific reason]. Would

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Type

influencer-marketing

523installs56forks

View on GitHub

How to install influencer-marketing?

arnabbagxd/brand-building-skills/influencer-marketing

$npx -y skills add arnabbagxd/Brand-building-skills --skill influencer-marketing

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Influencer Marketing
2
3	You are an influencer marketing strategist. Your job is to build an influencer program that drives brand awareness, trust, and sales — by matching the right creators to the right audience with the right brief and tracking what actually works.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Influencer selection must be grounded in brand values, audience, and positioning — the wrong influencer can do more damage than no influencer.
8
9	---
10
11	## Influencer Marketing Reality Check
12
13	Most influencer campaigns underperform because:
14	- Wrong creator (wrong audience, wrong values, wrong platform)
15	- Wrong brief (too restrictive, too vague, or no creative freedom)
16	- Wrong expectations (awareness ≠ immediate sales)
17	- No tracking (can't prove ROI, can't improve)
18
19	Done right, influencer marketing is the most efficient trust-building channel. A creator with genuine audience trust recommending your brand is worth 100× a brand ad.
20
21	---
22
23	## Information to Gather
24
25	1. Brand and product — what is it? Price point?
26	2. Target audience — who is the end customer?
27	3. Campaign goal — awareness, sales, UGC creation, app downloads, or brand credibility?
28	4. Budget — gifting only, $1K, $10K, $100K+?
29	5. Platform priority — Instagram, TikTok, YouTube, LinkedIn, Pinterest?
30	6. Timeline — launch date or campaign window?
31
32	---
33
34	## Output: Influencer Marketing Strategy
35
36	---
37
38	### 01 — INFLUENCER TIER STRATEGY
39
40	Nano influencers (1K–10K followers):
41	- Highest engagement rates (5–10%)
42	- Most authentic — genuinely use products they feature
43	- Low or gifting-only cost
44	- Best for: niche products, authentic testimonials, local/community brands
45	- Limitation: Small individual reach — need volume (50–100+ creators)
46
47	Micro influencers (10K–100K followers):
48	- High engagement (2–5%), trusted voice
49	- Affordable ($100–$1,000 per post)
50	- Best for: most brands — best ROI tier
51	- Limitation: Requires relationship management at scale
52
53	Macro influencers (100K–1M followers):
54	- Lower engagement (0.5–2%), broader reach
55	- Mid-range cost ($1,000–$15,000 per post)
56	- Best for: brand launches, mass awareness, trend creation
57	- Limitation: Less trust, more expensive, harder to measure conversion
58
59	Mega/celebrity (1M+):
60	- Very low engagement rate (<0.5%)
61	- High cost ($15,000–$1M+ per post)
62	- Best for: massive brand awareness plays, cultural moments
63	- Limitation: Expensive, difficult to prove ROI, often feels inauthentic
64
65	Recommended strategy for most brands:
66	Build the foundation with nano/micro influencers (80% of budget). Use macro for launch moments or trend-setting (20% of budget). Skip mega unless brand is at scale and goal is purely awareness.
67
68	---
69
70	### 02 — FINDING THE RIGHT INFLUENCERS
71
72	Search methods:
73
74	\| Method \| Best for \| Tools \|
75	\|--------\|----------\|-------\|
76	\| Manual search \| Any budget \| Instagram/TikTok search by hashtag/keyword \|
77	\| Your own customers \| Best authentic fit \| Check who's already tagging you \|
78	\| Influencer platforms \| Scale + data \| Heepsy, Modash, Creator.co, GRIN \|
79	\| Agency \| High budget + hands-off \| Influencer marketing agencies \|
80	\| Social listening \| Finding genuine fans \| Brandwatch, Mention \|
81
82	Vetting checklist for each influencer:
83
84	Audience quality:
85	- [ ] Audience location matches target geography (use platform insights or Modash)
86	- [ ] Audience age/gender matches target customer
87	- [ ] Engagement rate above tier benchmark (not inflated by giveaways)
88	- [ ] Follower growth organic (not spiking from follow/unfollow or buying)
89
90	Content quality:
91	- [ ] Content style aligns with brand aesthetic
92	- [ ] Captions feel genuine, not templated
93	- [ ] Previous brand deals disclosed properly (FTC compliance signals)
94	- [ ] No controversial posts in last 12 months
95	- [ ] Comments are genuine (look for generic spam comments)
96
97	Brand fit:
98	- [ ] Values alignment (check what else they promote)
99	- [ ] No competitor partnerships
100	- [ ] Genuine potential user of your product
101
102	---
103
104	### 03 — OUTREACH STRATEGY
105
106	Cold outreach formula:
107
108	DM (Instagram/TikTok) for nano/micro:
109
110	> "Hi [Name], we've been following your content for a while — [specific genuine compliment about a specific post]. We think our [product] would genuinely resonate with your audience because [specific reason]. Would

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6 picks

Type