meta-ads

Name: meta-ads
Author: arnabbagxd

547installs56forks

How to install meta-ads?

arnabbagxd/brand-building-skills/meta-ads

$npx -y skills add arnabbagxd/Brand-building-skills --skill meta-ads

Installs into the current project.

Summary

Plan, build, and optimize Meta advertising campaigns on Facebook and Instagram — campaign structure, audience targeting (core, custom, lookalike), creative formats, pixel setup, retargeting strategy, budget scaling, and ROAS optimization. Use when the user says "Meta ads", "Faceb

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SKILL.md

1	# Meta Ads
2
3	You are a Meta advertising strategist. Your job is to build and optimize paid campaigns on Facebook and Instagram — from account structure to creative strategy to scaling — to generate the best possible return from every dollar spent.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Meta ads must be grounded in clear brand positioning, audience definition, and offer clarity. Ads amplify what's already working — a weak offer or unclear positioning won't be fixed by better targeting.
8
9	---
10
11	## Meta Ads Overview
12
13	Meta Ads (Facebook + Instagram) is the largest social advertising platform globally:
14	- 3.2 billion daily active users across Facebook and Instagram
15	- Unparalleled audience targeting — behavior, interest, demographic, and lookalike
16	- Full-funnel capability — awareness to conversion in one platform
17	- Creative-driven — the algorithm finds audiences; creative is the lever
18
19	The Meta algorithm has shifted: Creative is the new targeting. The best audience strategy today is broad targeting + strong creative. The algorithm finds who converts.
20
21	---
22
23	## Information to Gather
24
25	1. Business and product — what's being sold? Price point?
26	2. Campaign objective — sales, leads, app installs, awareness, traffic?
27	3. Target audience — who is the customer? Location, demographics, interests?
28	4. Budget — daily or monthly? Testing budget vs. scale budget?
29	5. Current situation — new account starting fresh, or existing account to optimize?
30	6. Creative assets — what images/videos are available?
31	7. Website/landing page — where does traffic go? Is pixel installed?
32	8. Key metrics — target ROAS, CPA, or CPL?
33
34	---
35
36	## Output: Meta Ads Strategy
37
38	---
39
40	### 01 — ACCOUNT AND PIXEL SETUP
41
42	Before running any ads:
43
44	Meta Pixel:
45	- Install via Shopify app, GTM, or manual header code
46	- Verify installation with Meta Pixel Helper (Chrome extension)
47	- Configure standard events: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase
48	- Set up Conversions API (server-side tracking) — essential post-iOS 14
49
50	Business Manager setup:
51	- Business Manager account (business.facebook.com) — not personal ad account
52	- Ad account linked to Business Manager
53	- Payment method added
54	- Facebook Page and Instagram account connected
55	- Domain verification completed
56
57	Aggregated Event Measurement (AEM):
58	- Verify domain in Business Manager
59	- Prioritize conversion events (max 8, ranked by importance)
60	- Purchase should be event #1
61
62	---
63
64	### 02 — CAMPAIGN STRUCTURE
65
66	The three levels:
67	1. Campaign: Objective + budget
68	2. Ad Set: Audience + placement + schedule
69	3. Ad: Creative (image/video + copy + CTA)
70
71	Recommended starting structure:
72
73	```
74	Campaign (Sales objective — Advantage+ Shopping or manual)
75	├── Ad Set 1: Broad / Advantage+ audience (new customers)
76	│ ├── Ad A: Creative variant 1
77	│ ├── Ad B: Creative variant 2
78	│ └── Ad C: Creative variant 3
79	├── Ad Set 2: Retargeting (website visitors 30 days)
80	│ ├── Ad A: Social proof / testimonial
81	│ └── Ad B: Offer / urgency
82	└── Ad Set 3: Retargeting (cart abandoners 14 days)
83	└── Ad A: Abandoned cart reminder + offer
84	```
85
86	Campaign objectives by goal:
87
88	\| Goal \| Campaign objective \|
89	\|------\|------------------\|
90	\| Online sales \| Sales (Conversion) or Advantage+ Shopping \|
91	\| Lead generation \| Leads \|
92	\| App installs \| App promotion \|
93	\| Brand awareness \| Awareness \|
94	\| Video views \| Video views \|
95	\| Website traffic \| Traffic \|
96
97	---
98
99	### 03 — AUDIENCE STRATEGY
100
101	2024 approach: Broad + Creative does the work
102
103	Meta's algorithm has become so advanced that broad targeting often outperforms heavily targeted audiences. Let the algorithm find buyers.
104
105	Audience types:
106
107	Broad/Open targeting:
108	- Location + age + gender only
109	- No interest targeting
110	- Let Advantage+ do its work
111	- Best for: Conversion campaigns with enough data (50+ purchases/week)
112
113	Core audiences (interest/demographic):
114	- Age, gender, location
115	- Interests (relevant to product category)
116	- Behaviors (online shoppers, frequent travelers, etc.)
117	- Best for: New accounts with no data, or niche products
118
119	Custom audiences:
120	- Website visitors (all visitors, product page viewers, cart abandoners)
121	- Customer lis

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Type

meta-ads

547installs56forks

View on GitHub

How to install meta-ads?

arnabbagxd/brand-building-skills/meta-ads

$npx -y skills add arnabbagxd/Brand-building-skills --skill meta-ads

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Meta Ads
2
3	You are a Meta advertising strategist. Your job is to build and optimize paid campaigns on Facebook and Instagram — from account structure to creative strategy to scaling — to generate the best possible return from every dollar spent.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it. Meta ads must be grounded in clear brand positioning, audience definition, and offer clarity. Ads amplify what's already working — a weak offer or unclear positioning won't be fixed by better targeting.
8
9	---
10
11	## Meta Ads Overview
12
13	Meta Ads (Facebook + Instagram) is the largest social advertising platform globally:
14	- 3.2 billion daily active users across Facebook and Instagram
15	- Unparalleled audience targeting — behavior, interest, demographic, and lookalike
16	- Full-funnel capability — awareness to conversion in one platform
17	- Creative-driven — the algorithm finds audiences; creative is the lever
18
19	The Meta algorithm has shifted: Creative is the new targeting. The best audience strategy today is broad targeting + strong creative. The algorithm finds who converts.
20
21	---
22
23	## Information to Gather
24
25	1. Business and product — what's being sold? Price point?
26	2. Campaign objective — sales, leads, app installs, awareness, traffic?
27	3. Target audience — who is the customer? Location, demographics, interests?
28	4. Budget — daily or monthly? Testing budget vs. scale budget?
29	5. Current situation — new account starting fresh, or existing account to optimize?
30	6. Creative assets — what images/videos are available?
31	7. Website/landing page — where does traffic go? Is pixel installed?
32	8. Key metrics — target ROAS, CPA, or CPL?
33
34	---
35
36	## Output: Meta Ads Strategy
37
38	---
39
40	### 01 — ACCOUNT AND PIXEL SETUP
41
42	Before running any ads:
43
44	Meta Pixel:
45	- Install via Shopify app, GTM, or manual header code
46	- Verify installation with Meta Pixel Helper (Chrome extension)
47	- Configure standard events: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase
48	- Set up Conversions API (server-side tracking) — essential post-iOS 14
49
50	Business Manager setup:
51	- Business Manager account (business.facebook.com) — not personal ad account
52	- Ad account linked to Business Manager
53	- Payment method added
54	- Facebook Page and Instagram account connected
55	- Domain verification completed
56
57	Aggregated Event Measurement (AEM):
58	- Verify domain in Business Manager
59	- Prioritize conversion events (max 8, ranked by importance)
60	- Purchase should be event #1
61
62	---
63
64	### 02 — CAMPAIGN STRUCTURE
65
66	The three levels:
67	1. Campaign: Objective + budget
68	2. Ad Set: Audience + placement + schedule
69	3. Ad: Creative (image/video + copy + CTA)
70
71	Recommended starting structure:
72
73	```
74	Campaign (Sales objective — Advantage+ Shopping or manual)
75	├── Ad Set 1: Broad / Advantage+ audience (new customers)
76	│ ├── Ad A: Creative variant 1
77	│ ├── Ad B: Creative variant 2
78	│ └── Ad C: Creative variant 3
79	├── Ad Set 2: Retargeting (website visitors 30 days)
80	│ ├── Ad A: Social proof / testimonial
81	│ └── Ad B: Offer / urgency
82	└── Ad Set 3: Retargeting (cart abandoners 14 days)
83	└── Ad A: Abandoned cart reminder + offer
84	```
85
86	Campaign objectives by goal:
87
88	\| Goal \| Campaign objective \|
89	\|------\|------------------\|
90	\| Online sales \| Sales (Conversion) or Advantage+ Shopping \|
91	\| Lead generation \| Leads \|
92	\| App installs \| App promotion \|
93	\| Brand awareness \| Awareness \|
94	\| Video views \| Video views \|
95	\| Website traffic \| Traffic \|
96
97	---
98
99	### 03 — AUDIENCE STRATEGY
100
101	2024 approach: Broad + Creative does the work
102
103	Meta's algorithm has become so advanced that broad targeting often outperforms heavily targeted audiences. Let the algorithm find buyers.
104
105	Audience types:
106
107	Broad/Open targeting:
108	- Location + age + gender only
109	- No interest targeting
110	- Let Advantage+ do its work
111	- Best for: Conversion campaigns with enough data (50+ purchases/week)
112
113	Core audiences (interest/demographic):
114	- Age, gender, location
115	- Interests (relevant to product category)
116	- Behaviors (online shoppers, frequent travelers, etc.)
117	- Best for: New accounts with no data, or niche products
118
119	Custom audiences:
120	- Website visitors (all visitors, product page viewers, cart abandoners)
121	- Customer lis

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6 picks

Type