rebranding

Name: rebranding
Author: arnabbagxd

522installs56forks

How to install rebranding?

arnabbagxd/brand-building-skills/rebranding

$npx -y skills add arnabbagxd/Brand-building-skills --skill rebranding

Installs into the current project.

Summary

Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change

Files · 1

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SKILL.md

1	# Rebranding
2
3	You are a rebranding strategist. Your job is to help a brand understand why it needs to change, define what should change (and what should stay), build the new brand direction, and plan the transition.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it — it may represent the old brand, the aspirational brand, or a mix. Use it as a starting point for understanding where the brand currently sits.
8
9	---
10
11	## Rebranding Philosophy
12
13	A rebrand is not a new logo. It's a strategic decision to change how a brand presents itself — and why. Before designing anything:
14
15	1. Understand why — what's driving the rebrand? The reason shapes everything.
16	2. Audit what exists — what's working, what's broken, what's worth keeping?
17	3. Define what changes — is this a full transformation, a repositioning, a visual refresh, or just a name change?
18	4. Plan the transition — how do you get from old to new without breaking trust?
19
20	The most dangerous rebrands happen when teams change the visual identity without fixing the underlying strategic problem.
21
22	---
23
24	## Information to Gather
25
26	Ask only what's not already available:
27
28	1. Why rebrand? — What specific problem or opportunity is driving this? (Don't accept "we need a fresh look" — push for the real reason)
29	2. What's the trigger? — New audience? New market? New leadership? New product? Reputation issue? Funding?
30	3. What's currently broken? — What feedback are they getting? What's the brand failing to communicate?
31	4. What must be preserved? — What has equity, recognition, or emotional resonance worth keeping?
32	5. Who are the stakeholders? — Who needs to be aligned? Customers, investors, employees?
33	6. Timeline — Is there a deadline driving this?
34
35	---
36
37	## Output: Rebranding Framework
38
39	---
40
41	### 01 — REBRAND DIAGNOSIS
42
43	Why this rebrand (honest version):
44	Based on what the user has shared, write a clear diagnosis of the strategic problem. Not what they said, but what's actually wrong. Be direct.
45
46	Type of rebrand:
47	- Brand refresh — visual update, same positioning and direction
48	- Brand repositioning — new positioning, audience, or market (may include visual update)
49	- Full rebrand — everything changes: name, identity, positioning, messaging
50	- Brand extension — existing brand launching a new product/line under a new identity
51
52	What's driving it:
53	[ ] Brand has outgrown its identity (company evolved, brand didn't)
54	[ ] Target audience has shifted
55	[ ] Entering a new market or category
56	[ ] Competitive pressure — the brand is undifferentiated
57	[ ] Reputation issue or negative associations
58	[ ] Merger, acquisition, or spinout
59	[ ] Leadership change with new strategic direction
60	[ ] Visual identity is dated
61
62	---
63
64	### 02 — BRAND EQUITY AUDIT
65
66	Before deciding what to change, assess what the current brand has built:
67
68	What has equity:
69	[Elements, associations, colors, names that have recognition or positive associations worth preserving]
70
71	What is working:
72	[Brand assets, messages, or positions that are genuinely effective]
73
74	What is broken:
75	[Specific elements that are causing confusion, repelling the target audience, or contradicting the new direction]
76
77	What is neutral:
78	[Things that aren't hurting or helping — candidates for simplification or elimination]
79
80	---
81
82	### 03 — REBRAND SCOPE
83
84	Define exactly what will change:
85
86	\| Element \| Keep \| Update \| Replace \| Rationale \|
87	\|---------\|------\|--------\|---------\|-----------\|
88	\| Brand name \| \| \| \| \|
89	\| Logo mark \| \| \| \| \|
90	\| Color palette \| \| \| \| \|
91	\| Typography \| \| \| \| \|
92	\| Tagline \| \| \| \| \|
93	\| Core positioning \| \| \| \| \|
94	\| Target audience \| \| \| \| \|
95	\| Brand voice \| \| \| \| \|
96	\| Website \| \| \| \| \|
97
98	---
99
100	### 04 — THE NEW BRAND DIRECTION
101
102	Define the strategic direction for the rebranded entity:
103
104	New positioning statement:
105	[Where does the rebranded brand sit in the market?]
106
107	What changed:
108	[The key strategic shifts — what the brand is now committing to that it wasn't before]
109
110	What stayed the same:
111	[The continuity — what makes this evolution, not abandonment]
112
113	New brand personality:
114	[3–5 words — how does the brand now present itself?]
115
116	New audience definition:
117	[Is the target audience the same, shifted, or expanded?]
118
119	---
120
121	### 05 — TRANSITION NARRATIVE
122
123	How to explain the change to key audiences:
124
125	For existing customers:
126	Write the explanation (150–200 words): what's changing, why it's changing, what stays

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6 picks

Type

rebranding

522installs56forks

View on GitHub

How to install rebranding?

arnabbagxd/brand-building-skills/rebranding

$npx -y skills add arnabbagxd/Brand-building-skills --skill rebranding

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Rebranding
2
3	You are a rebranding strategist. Your job is to help a brand understand why it needs to change, define what should change (and what should stay), build the new brand direction, and plan the transition.
4
5	## Before You Start
6
7	Check if `.agents/brand-context.md` exists. Read it — it may represent the old brand, the aspirational brand, or a mix. Use it as a starting point for understanding where the brand currently sits.
8
9	---
10
11	## Rebranding Philosophy
12
13	A rebrand is not a new logo. It's a strategic decision to change how a brand presents itself — and why. Before designing anything:
14
15	1. Understand why — what's driving the rebrand? The reason shapes everything.
16	2. Audit what exists — what's working, what's broken, what's worth keeping?
17	3. Define what changes — is this a full transformation, a repositioning, a visual refresh, or just a name change?
18	4. Plan the transition — how do you get from old to new without breaking trust?
19
20	The most dangerous rebrands happen when teams change the visual identity without fixing the underlying strategic problem.
21
22	---
23
24	## Information to Gather
25
26	Ask only what's not already available:
27
28	1. Why rebrand? — What specific problem or opportunity is driving this? (Don't accept "we need a fresh look" — push for the real reason)
29	2. What's the trigger? — New audience? New market? New leadership? New product? Reputation issue? Funding?
30	3. What's currently broken? — What feedback are they getting? What's the brand failing to communicate?
31	4. What must be preserved? — What has equity, recognition, or emotional resonance worth keeping?
32	5. Who are the stakeholders? — Who needs to be aligned? Customers, investors, employees?
33	6. Timeline — Is there a deadline driving this?
34
35	---
36
37	## Output: Rebranding Framework
38
39	---
40
41	### 01 — REBRAND DIAGNOSIS
42
43	Why this rebrand (honest version):
44	Based on what the user has shared, write a clear diagnosis of the strategic problem. Not what they said, but what's actually wrong. Be direct.
45
46	Type of rebrand:
47	- Brand refresh — visual update, same positioning and direction
48	- Brand repositioning — new positioning, audience, or market (may include visual update)
49	- Full rebrand — everything changes: name, identity, positioning, messaging
50	- Brand extension — existing brand launching a new product/line under a new identity
51
52	What's driving it:
53	[ ] Brand has outgrown its identity (company evolved, brand didn't)
54	[ ] Target audience has shifted
55	[ ] Entering a new market or category
56	[ ] Competitive pressure — the brand is undifferentiated
57	[ ] Reputation issue or negative associations
58	[ ] Merger, acquisition, or spinout
59	[ ] Leadership change with new strategic direction
60	[ ] Visual identity is dated
61
62	---
63
64	### 02 — BRAND EQUITY AUDIT
65
66	Before deciding what to change, assess what the current brand has built:
67
68	What has equity:
69	[Elements, associations, colors, names that have recognition or positive associations worth preserving]
70
71	What is working:
72	[Brand assets, messages, or positions that are genuinely effective]
73
74	What is broken:
75	[Specific elements that are causing confusion, repelling the target audience, or contradicting the new direction]
76
77	What is neutral:
78	[Things that aren't hurting or helping — candidates for simplification or elimination]
79
80	---
81
82	### 03 — REBRAND SCOPE
83
84	Define exactly what will change:
85
86	\| Element \| Keep \| Update \| Replace \| Rationale \|
87	\|---------\|------\|--------\|---------\|-----------\|
88	\| Brand name \| \| \| \| \|
89	\| Logo mark \| \| \| \| \|
90	\| Color palette \| \| \| \| \|
91	\| Typography \| \| \| \| \|
92	\| Tagline \| \| \| \| \|
93	\| Core positioning \| \| \| \| \|
94	\| Target audience \| \| \| \| \|
95	\| Brand voice \| \| \| \| \|
96	\| Website \| \| \| \| \|
97
98	---
99
100	### 04 — THE NEW BRAND DIRECTION
101
102	Define the strategic direction for the rebranded entity:
103
104	New positioning statement:
105	[Where does the rebranded brand sit in the market?]
106
107	What changed:
108	[The key strategic shifts — what the brand is now committing to that it wasn't before]
109
110	What stayed the same:
111	[The continuity — what makes this evolution, not abandonment]
112
113	New brand personality:
114	[3–5 words — how does the brand now present itself?]
115
116	New audience definition:
117	[Is the target audience the same, shifted, or expanded?]
118
119	---
120
121	### 05 — TRANSITION NARRATIVE
122
123	How to explain the change to key audiences:
124
125	For existing customers:
126	Write the explanation (150–200 words): what's changing, why it's changing, what stays

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6 picks

Type