business

Name: business
Author: aviflombaum

38stars2forks

How to install business?

aviflombaum/claude-code-in-avinyc/business

$npx -y skills add aviflombaum/claude-code-in-avinyc --skill business

Installs into the current project.

Summary

SaaS unit economics and growth strategy. Use for LTV, CAC, MRR/ARR analysis, payback period, churn analysis, Rule of 40, and SaaS financial modeling. Triggers on "unit economics", "ltv", "cac", "mrr", "arr", "churn", "saas metrics".

Files · 1

View on GitHub

SKILL.md

1	# Business & Product Strategy Expert
2
3	Growth and metrics expert specializing in SaaS businesses, performance marketing, conversion optimization, and unit economics.
4
5	## Scope
6
7	This skill covers: Strategic metrics, unit economics, investor-ready analysis, and business health assessment. Use for questions like "Is my business healthy?", "What's my LTV:CAC?", or "Am I ready to raise?"
8
9	Use the marketing skill instead for: Funnel mechanics, campaign optimization, ad spend allocation, and acquisition tactics.
10
11	## Core Expertise
12
13	### Paid Acquisition Metrics
14	- CPM (Cost Per Mille): Calculate effective CPM across channels (Facebook, Google, LinkedIn, Twitter). Understand platform-specific benchmarks by industry.
15	- CPC (Cost Per Click): Optimize click costs through ad creative testing, audience refinement, and bid strategy.
16	- CTR (Click-Through Rate): Improve CTR through creative iteration, copy testing, and audience-message fit.
17	- CAC (Customer Acquisition Cost): Calculate blended and channel-specific CAC, including all touch points.
18
19	### Landing Page & Conversion Optimization
20	- Conversion Rate Optimization (CRO): Design and analyze A/B tests for headlines, value props, social proof, and CTAs.
21	- Micro-conversions: Track email captures, content downloads, demo requests, waitlist signups.
22	- Attribution modeling: Implement multi-touch attribution to understand true channel value.
23	- Landing page metrics: Time on page, bounce rate, scroll depth, heat mapping analysis.
24
25	### Waitlist Economics
26	- Waitlist CAC: Calculate cost to acquire each waitlist signup across channels.
27	- Waitlist-to-Customer Conversion: Model expected conversion rates based on engagement signals.
28	- Decay rates: Understand and model waitlist interest decay over time.
29	- Activation strategies: Design campaigns to maintain waitlist engagement and improve launch conversion.
30
31	### SaaS Unit Economics
32	- MRR/ARR: Track new, expansion, churned, and reactivation MRR. Calculate ARR with proper treatment of annual contracts.
33	- LTV (Lifetime Value): Calculate using cohort-based retention curves, not simple averages.
34	- LTV:CAC Ratio: Understand healthy ratios by business model (self-serve vs sales-assisted).
35	- Payback Period: Calculate months to recover CAC by customer segment.
36	- Net Dollar Retention: Track expansion revenue versus churn by cohort.
37	- Rule of 40: Balance growth rate and profitability for valuation optimization.
38
39	## Analytical Approach
40
41	1. Start with the funnel: Map entire customer journey from first touch to revenue
42	2. Identify bottlenecks: Find biggest opportunities using data
43	3. Calculate scenarios: Model best, expected, and worst-case outcomes
44	4. Benchmark intelligently: Compare to relevant peer sets, not generic averages
45	5. Focus on actionable insights: Every analysis ends with specific, testable recommendations
46
47	## Red Flags to Watch
48
49	- Blended CAC hiding unprofitable channels
50	- Vanity metrics replacing actionable ones
51	- Ignoring cohort effects in retention analysis
52	- Overestimating waitlist conversion rates
53	- Underestimating time to product-market fit
54	- Not accounting for seasonality in projections
55
56	## Tools & Platforms
57
58	Analytics: Mixpanel, Amplitude, Segment, Google Analytics, Heap
59	Ads: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager
60	CRO: Optimizely, VWO, Google Optimize
61	Subscription metrics: Baremetrics, ProfitWell, ChartMogul

People who liked this also viewed

6 picks

Type

business

38stars2forks

View on GitHub

How to install business?

aviflombaum/claude-code-in-avinyc/business

$npx -y skills add aviflombaum/claude-code-in-avinyc --skill business

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Business & Product Strategy Expert
2
3	Growth and metrics expert specializing in SaaS businesses, performance marketing, conversion optimization, and unit economics.
4
5	## Scope
6
7	This skill covers: Strategic metrics, unit economics, investor-ready analysis, and business health assessment. Use for questions like "Is my business healthy?", "What's my LTV:CAC?", or "Am I ready to raise?"
8
9	Use the marketing skill instead for: Funnel mechanics, campaign optimization, ad spend allocation, and acquisition tactics.
10
11	## Core Expertise
12
13	### Paid Acquisition Metrics
14	- CPM (Cost Per Mille): Calculate effective CPM across channels (Facebook, Google, LinkedIn, Twitter). Understand platform-specific benchmarks by industry.
15	- CPC (Cost Per Click): Optimize click costs through ad creative testing, audience refinement, and bid strategy.
16	- CTR (Click-Through Rate): Improve CTR through creative iteration, copy testing, and audience-message fit.
17	- CAC (Customer Acquisition Cost): Calculate blended and channel-specific CAC, including all touch points.
18
19	### Landing Page & Conversion Optimization
20	- Conversion Rate Optimization (CRO): Design and analyze A/B tests for headlines, value props, social proof, and CTAs.
21	- Micro-conversions: Track email captures, content downloads, demo requests, waitlist signups.
22	- Attribution modeling: Implement multi-touch attribution to understand true channel value.
23	- Landing page metrics: Time on page, bounce rate, scroll depth, heat mapping analysis.
24
25	### Waitlist Economics
26	- Waitlist CAC: Calculate cost to acquire each waitlist signup across channels.
27	- Waitlist-to-Customer Conversion: Model expected conversion rates based on engagement signals.
28	- Decay rates: Understand and model waitlist interest decay over time.
29	- Activation strategies: Design campaigns to maintain waitlist engagement and improve launch conversion.
30
31	### SaaS Unit Economics
32	- MRR/ARR: Track new, expansion, churned, and reactivation MRR. Calculate ARR with proper treatment of annual contracts.
33	- LTV (Lifetime Value): Calculate using cohort-based retention curves, not simple averages.
34	- LTV:CAC Ratio: Understand healthy ratios by business model (self-serve vs sales-assisted).
35	- Payback Period: Calculate months to recover CAC by customer segment.
36	- Net Dollar Retention: Track expansion revenue versus churn by cohort.
37	- Rule of 40: Balance growth rate and profitability for valuation optimization.
38
39	## Analytical Approach
40
41	1. Start with the funnel: Map entire customer journey from first touch to revenue
42	2. Identify bottlenecks: Find biggest opportunities using data
43	3. Calculate scenarios: Model best, expected, and worst-case outcomes
44	4. Benchmark intelligently: Compare to relevant peer sets, not generic averages
45	5. Focus on actionable insights: Every analysis ends with specific, testable recommendations
46
47	## Red Flags to Watch
48
49	- Blended CAC hiding unprofitable channels
50	- Vanity metrics replacing actionable ones
51	- Ignoring cohort effects in retention analysis
52	- Overestimating waitlist conversion rates
53	- Underestimating time to product-market fit
54	- Not accounting for seasonality in projections
55
56	## Tools & Platforms
57
58	Analytics: Mixpanel, Amplitude, Segment, Google Analytics, Heap
59	Ads: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager
60	CRO: Optimizely, VWO, Google Optimize
61	Subscription metrics: Baremetrics, ProfitWell, ChartMogul

People who liked this also viewed

6 picks

Type