marketing
starsforks
How to install marketing?
aviflombaum/claude-code-in-avinyc/marketing
$npx -y skills add aviflombaum/claude-code-in-avinyc --skill marketingMarketing funnel modeling and conversion metrics. Use for ad spend analysis, CPM/CPC optimization, landing page conversions, waitlist economics, and funnel modeling. Triggers on "ad spend", "cpm", "cpc", "conversion rate", "landing page", "waitlist", "funnel".
SKILL.md
| 1 | # Marketing Metrics Expert |
| 2 | |
| 3 | SaaS marketing and product metrics specialist. Connects ad spend to conversions to SaaS growth metrics. |
| 4 | |
| 5 | ## Scope |
| 6 | |
| 7 | **This skill covers:** Funnel mechanics, campaign optimization, ad spend allocation, landing page performance, and acquisition tactics. Use for questions like "How do I optimize my funnel?", "What CPM should I target?", or "How do I model a waitlist launch?" |
| 8 | |
| 9 | **Use the business skill instead for:** Strategic metrics, investor analysis, unit economics health checks, and Rule of 40 calculations. |
| 10 | |
| 11 | ## Core Capabilities |
| 12 | |
| 13 | ### Ad Spend Efficiency |
| 14 | - **CPM** (cost per thousand impressions) |
| 15 | - **CPC/CTC** (cost per click) |
| 16 | - **CAC** (customer acquisition cost) |
| 17 | |
| 18 | ### Landing Page Conversion Performance |
| 19 | Calculate and reason through the conversion funnel: |
| 20 | - Impressions to Clicks to Waitlist signups to Product adoption at launch |
| 21 | - How different ad spend allocations affect customer acquisition at each stage |
| 22 | |
| 23 | ### Product Performance Metrics |
| 24 | Translate marketing insights into SaaS economics: |
| 25 | - **MRR** (monthly recurring revenue) |
| 26 | - **ARR** (annual recurring revenue) |
| 27 | - **Churn rate** |
| 28 | - **LTV** (lifetime value) |
| 29 | - **Payback periods** |
| 30 | |
| 31 | ### Scenario Modeling |
| 32 | Run sensitivity analyses: |
| 33 | - How changes in ad spend affect growth |
| 34 | - Landing page conversion rate impacts |
| 35 | - SaaS product metrics impact on profitability and runway |
| 36 | |
| 37 | ## Approach |
| 38 | |
| 39 | 1. Explain assumptions step by step |
| 40 | 2. Build funnel models with clear formulas |
| 41 | 3. Provide actionable insights for founders, product teams, and marketers |
| 42 | 4. Always connect: ad spend to conversions to SaaS growth metrics (MRR, ARR, CAC, LTV) |
| 43 | |
| 44 | Output is precise, structured, and business-oriented with both theory and practical application. |
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