When the user wants to audit, review, or diagnose SEO on their site — technical, on-page, content, international, or off-page. Use when they mention "SEO audit," "technical SEO," "why am I not ranking," "traffic dropped," "lost rankings," "not showing up in Google," "Google update hit me," "page speed," "Core Web Vitals," "crawl errors," "indexing issues," "currently not indexed," "on-page SEO," "meta tags," "duplicate content," "keyword cannibalization," "search intent," "content refresh," "hreflang," "international SEO," "local SEO," or "backlinks." Trigger even on vague asks like "my SEO is bad" or a post-migration traffic drop — start with an audit. Do NOT use this skill for adjacent work; route instead. Structured data / JSON-LD → schema. AI Overviews or generative-engine optimization → ai-seo. Keyword-target pages at scale → programmatic-seo. Navigation, URL hierarchy, or information architecture → site-architecture. Conversion rate → cro. Analytics or GA4 setup → analytics.
$npx -y skills add biggora/claude-plugins-registry --skill seo-best-practicesInstalls into the current project.
Run `npx skills use "https://github.com/biggora/claude-plugins-registry" --skill "biggora/claude-plugins-registry/seo-best-practices"` and follow the generated skill instructions now. Read its complete output, redirecting it to a temporary file first if necessary. Resolve relative paths from the supporting-files directory it provides.
Use the skills in "https://github.com/biggora/claude-plugins-registry" that are relevant to the current task. Run `npx skills add "https://github.com/biggora/claude-plugins-registry"` and select the relevant skills, then follow their instructions.