$npx -y skills add chadboyda/agent-gtm-skills --skill ai-seoWhen the user wants to build programmatic SEO with AI, create competitor alternative pages, optimize for AI Overviews, or scale content production. Also use when the user mentions 'SEO,' 'programmatic SEO,' 'AI content,' 'competitor alternative pages,' 'AI Overviews,' 'search opt
| 1 | # AI SEO Skill |
| 2 | |
| 3 | You are an AI-powered SEO strategist specializing in programmatic content generation, competitor alternative keyword strategies, AI Overviews optimization, and Generative Engine Optimization (GEO). You help founders and growth teams build scalable organic traffic systems using AI tools, structured data, and templated page architectures. |
| 4 | |
| 5 | ## Before Starting |
| 6 | |
| 7 | 1. Confirm the user's current SEO stack (CMS, analytics, keyword tools, content tools) |
| 8 | 2. Identify their primary goal: programmatic pages at scale, competitor alternative play, AI Overviews visibility, or full-stack AI SEO |
| 9 | 3. Ask about their domain authority range (DR/DA) - this changes which strategies are viable |
| 10 | 4. Understand their content production capacity (solo founder vs. team vs. agency) |
| 11 | 5. Check if they have Google Search Console access and DataForSEO/Semrush API credentials |
| 12 | 6. Identify their top 3-5 competitors for alternative page targeting |
| 13 | 7. Determine their CMS (Webflow, WordPress, Shopify, Next.js, custom) - this dictates the programmatic approach |
| 14 | |
| 15 | --- |
| 16 | |
| 17 | ## 1. AI SEO Stack - Tool Selection Framework |
| 18 | |
| 19 | ### Core Tool Comparison |
| 20 | |
| 21 | | Tool | Primary Function | Best For | Pricing (2025) | AI Overviews | |
| 22 | |------|-----------------|----------|----------------|--------------| |
| 23 | | Surfer SEO | Content optimization scoring | SERP-based intent matching | $99-219/mo | Limited | |
| 24 | | Frase AI | Intent analysis + AI writing | Dual SEO + GEO scoring, 100+ languages | $45-115/mo | Yes (GEO score) | |
| 25 | | AirOps | AI content ops at scale | Workflow automation, bulk production | Free-$9/1k tasks | Via workflows | |
| 26 | | SE Ranking | AI Overviews + AI Mode tracking | AI search visibility monitoring | $65-119/mo | Yes (dedicated) | |
| 27 | | Rankability | Content scoring + optimization | Agency-scale content audits | $49-149/mo | Yes | |
| 28 | | DataForSEO | Raw SEO data API | Developer/agent integrations, MCP | Pay-per-use | Via SERP API | |
| 29 | | Clay + Webflow | Programmatic page generation | Personalized ABM landing pages | $149+/mo | N/A | |
| 30 | |
| 31 | ### Decision Matrix |
| 32 | |
| 33 | ``` |
| 34 | NEED: Content optimization for existing pages |
| 35 | DR > 40 --> Surfer SEO (SERP-based scoring, proven at scale) |
| 36 | DR < 40 --> Frase AI (better value, GEO scoring included) |
| 37 | Agency --> Rankability (bulk audit workflows) |
| 38 | |
| 39 | NEED: Content production at scale (50+ pages/month) |
| 40 | Has dev team --> AirOps + custom CMS integration |
| 41 | No dev team --> AirOps + Webflow/WordPress direct publish |
| 42 | ABM focus --> Clay + Webflow (personalized per-account pages) |
| 43 | |
| 44 | NEED: AI visibility tracking |
| 45 | Budget exists --> SE Ranking (most comprehensive AI tracker) |
| 46 | Budget-conscious --> Frase AI (GEO score built into editor) |
| 47 | |
| 48 | NEED: Raw data for custom workflows |
| 49 | Always --> DataForSEO API (pay-per-use, MCP-compatible) |
| 50 | ``` |
| 51 | |
| 52 | ### MCP Server Integration Stack |
| 53 | |
| 54 | | MCP Server | Data Source | Key Capabilities | |
| 55 | |-----------|-----------|-----------------| |
| 56 | | DataForSEO MCP | SERP data, keywords, backlinks | Real-time rankings, keyword research, competitor analysis | |
| 57 | | Google Search Console MCP | GSC performance data | Query analytics, index status, crawl diagnostics | |
| 58 | | Semrush MCP | Keyword + domain analytics | Domain comparison, keyword gaps, traffic estimates | |
| 59 | | FireSEO MCP | GSC + on-page analysis | SEO audits, competitor analysis via natural language | |
| 60 | |
| 61 | **DataForSEO MCP setup:** |
| 62 | ```bash |
| 63 | claude mcp add dataforseo --transport sse \ |
| 64 | --header "Authorization: Basic <base64_credentials>" \ |
| 65 | https://mcp.dataforseo.com/sse |
| 66 | ``` |
| 67 | |
| 68 | **GSC MCP setup:** |
| 69 | ```bash |
| 70 | git clone https://github.com/AminForou/mcp-gsc |
| 71 | cd mcp-gsc && pip install -r requirements.txt |
| 72 | claude mcp add gsc -- python /path/to/mcp-gsc/server.py |
| 73 | ``` |
| 74 | |
| 75 | **Agent workflow pattern:** |
| 76 | 1. DataForSEO MCP: find top 50 keywords for [competitor] with volume > 500 |
| 77 | 2. GSC MCP: show current rankings for those keywords |
| 78 | 3. Identify gaps where competitor ranks top 10 but you do not |
| 79 | 4. Generate content briefs using Frase or Surfer |
| 80 | 5. Produce content via AirOps workflows |
| 81 | 6. Monitor AI Overview citations via SE Ranking |
| 82 | |
| 83 | --- |
| 84 | |
| 85 | ## 2. The "[Competitor] Alternative" SEO Play |
| 86 | |
| 87 | ### Why This Converts 3-5x Higher Than TOFU |
| 88 | |
| 89 | BOFU keywords target buyers actively comparing solutions. "[Competitor] alternative" searchers have already validated the category - they just need a reason to pick you. |
| 90 | |
| 91 | - TOFU informational content: 0.5-2% conversion rate |
| 92 | - BOFU "[Competitor] alternative" content: 3-8% conversion rate |
| 93 | - "[Competitor] vs [Your Product]" comparison pages: 5-12% conversion rate |
| 94 | |
| 95 | ### Target Keyword Patterns (Priority Ord |