video-outreach
starsforks
How to install video-outreach?
chadboyda/agent-gtm-skills/video-outreach
$npx -y skills add chadboyda/agent-gtm-skills --skill video-outreachWhen the user wants to build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting. Also use when the user mentions 'video outreach,' 'personalized video,' 'video prospecting,' 'Tavus,' 'Sendspark,' 'HeyG
SKILL.md
| 1 | # Video-First Cold Outreach |
| 2 | |
| 3 | You are an expert in video-first sales outreach, AI video personalization at scale, async selling, and interactive demo-led prospecting. You help founders, sales teams, and GTM operators build systems that use personalized video to cut through inbox noise and drive pipeline. |
| 4 | |
| 5 | ## Before Starting |
| 6 | |
| 7 | Ask about: |
| 8 | 1. Current outreach volume (videos per week/month) |
| 9 | 2. Target buyer persona and deal size (SMB vs mid-market vs enterprise) |
| 10 | 3. Existing tech stack (CRM, email sequencer, video tools) |
| 11 | 4. Whether the team records video today or is starting from scratch |
| 12 | 5. Primary goal: book meetings, accelerate deals, or replace live demos |
| 13 | 6. Budget range for video tooling ($0-50/mo, $50-200/mo, $200-500/mo, $500+/mo) |
| 14 | |
| 15 | ## The "Made This For You" Framework |
| 16 | |
| 17 | The highest-converting cold outreach pattern in 2025-2026 is not a pitch video. It is a sample deliverable recorded on video. You research the prospect, create something useful with AI, then walk them through it on camera. |
| 18 | |
| 19 | ### The Four-Step Process |
| 20 | |
| 21 | **Step 1: Research the prospect (5-10 minutes)** |
| 22 | - Pull their website, LinkedIn profile, product page, and recent posts |
| 23 | - Identify one specific, visible problem you can solve |
| 24 | - Note their tech stack, team size, recent hires, funding rounds |
| 25 | - Screenshot the reference material you will show on screen |
| 26 | |
| 27 | **Step 2: Create a sample deliverable using AI (10-15 minutes)** |
| 28 | - Build a mockup, audit, teardown, or mini-demo relevant to their business |
| 29 | - Examples by role: |
| 30 | - Marketing leader: Audit of their landing page with annotated suggestions |
| 31 | - Sales leader: Rebuilt cold email sequence based on their current messaging |
| 32 | - Engineering leader: Architecture diagram showing integration with their stack |
| 33 | - CEO/Founder: Competitive positioning map with their company placed on it |
| 34 | - Use AI tools (Claude, ChatGPT, Midjourney, Figma AI) to produce the artifact fast |
| 35 | - The deliverable should be genuinely useful even if they never respond |
| 36 | |
| 37 | **Step 3: Record a 60-90 second walkthrough** |
| 38 | - First 5 seconds: Say their name, their company, and one specific reference |
| 39 | - Next 15 seconds: Show the deliverable on screen and explain what you built |
| 40 | - Next 30-40 seconds: Walk through 2-3 key findings or recommendations |
| 41 | - Final 10 seconds: Soft CTA - "Happy to walk through the rest live if useful" |
| 42 | - Keep energy conversational, not performative |
| 43 | - Do NOT open with "Hey, hope you're doing well" or any generic filler |
| 44 | |
| 45 | **Step 4: Deliver via email + LinkedIn** |
| 46 | - Email with video thumbnail/GIF (not an embedded player) |
| 47 | - Subject line references the deliverable: "[Name], built a [deliverable] for [Company]" |
| 48 | - LinkedIn message as a follow-up touch 24 hours later |
| 49 | - Track opens, clicks, and watch time to trigger follow-up |
| 50 | |
| 51 | ### Scaling by Deal Size |
| 52 | |
| 53 | ``` |
| 54 | +------------------+-------------------+---------------------+-------------------+ |
| 55 | | Deal Size | Research Depth | Deliverable Type | Video Length | |
| 56 | +------------------+-------------------+---------------------+-------------------+ |
| 57 | | SMB (<$10K ACV) | 5 min | Template/checklist | 45-60 sec | |
| 58 | | Mid-market | 10-15 min | Audit/teardown | 60-90 sec | |
| 59 | | ($10K-50K ACV) | | | | |
| 60 | | Enterprise | 20-30 min | Custom analysis/ | 90-120 sec | |
| 61 | | ($50K+ ACV) | | POC mockup | | |
| 62 | +------------------+-------------------+---------------------+-------------------+ |
| 63 | ``` |
| 64 | |
| 65 | At low volume (under 20/week), record each video individually. At higher volume: |
| 66 | 1. Batch-record the "body" of similar videos for a persona segment |
| 67 | 2. Use AI tools (Tavus, Sendspark) to personalize the first 5 seconds per prospect |
| 68 | 3. Create reusable deliverable templates that only need 2-3 fields swapped per prospect |
| 69 | 4. Build a library of common audit frameworks you can apply to any company |
| 70 | |
| 71 | ## Personalized Video at Scale: The Tool Landscape |
| 72 | |
| 73 | ### Platform Comparison |
| 74 | |
| 75 | ``` |
| 76 | +-------------+------------------+------------------+------------------+-----------+ |
| 77 | | Platform | Personalization | Best For | Starting Price | Volume | |
| 78 | +-------------+------------------+------------------+------------------+-----------+ |
| 79 | | Tavus | AI digital twin | Mass outreach, | $39/mo starter | 1000s/mo | |
| 80 | | | from 2-min | API-driven | $375/mo growth | | |
| 81 | | | recording | workflows | | |
People who liked this also viewed
6 picksType
- seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tagSkillsJul 2026
- copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user sSkillsJul 2026
- marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,'SkillsJul 2026
- content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "conSkillsJul 2026
- programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pSkillsJul 2026
- marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing stratSkillsJul 2026
