ads-copywriter
starsforks
How to install ads-copywriter?
claude-office-skills/skills/ads-copywriter
$npx -y skills add claude-office-skills/skills --skill ads-copywriterMulti-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants
SKILL.md
| 1 | # Ads Copywriter |
| 2 | |
| 3 | Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants. |
| 4 | |
| 5 | ## Platform Specifications |
| 6 | |
| 7 | ### Google Ads |
| 8 | |
| 9 | ```yaml |
| 10 | google_ads_formats: |
| 11 | responsive_search_ad: |
| 12 | headlines: |
| 13 | count: 15 (min 3) |
| 14 | max_chars: 30 |
| 15 | requirements: |
| 16 | - Include keyword in 3+ headlines |
| 17 | - Include brand name in 2+ headlines |
| 18 | - Include CTA in 2+ headlines |
| 19 | - Include numbers/stats in 2+ headlines |
| 20 | |
| 21 | descriptions: |
| 22 | count: 4 (min 2) |
| 23 | max_chars: 90 |
| 24 | requirements: |
| 25 | - Expand on headline promise |
| 26 | - Include benefits |
| 27 | - Include CTA |
| 28 | - Include trust signals |
| 29 | |
| 30 | performance_max: |
| 31 | headlines: 5 (30 chars each) |
| 32 | long_headlines: 5 (90 chars each) |
| 33 | descriptions: 5 (90 chars each) |
| 34 | |
| 35 | display_ad: |
| 36 | short_headline: 25 chars |
| 37 | long_headline: 90 chars |
| 38 | description: 90 chars |
| 39 | ``` |
| 40 | |
| 41 | ### Meta/Facebook Ads |
| 42 | |
| 43 | ```yaml |
| 44 | meta_ads_formats: |
| 45 | feed_ad: |
| 46 | primary_text: 125 chars (visible), 500 max |
| 47 | headline: 40 chars |
| 48 | description: 30 chars |
| 49 | cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now] |
| 50 | |
| 51 | stories_ad: |
| 52 | text_overlay: 125 chars |
| 53 | headline: 40 chars |
| 54 | |
| 55 | reels_ad: |
| 56 | caption: 2200 chars max |
| 57 | first_line_visible: ~100 chars |
| 58 | ``` |
| 59 | |
| 60 | ### TikTok Ads |
| 61 | |
| 62 | ```yaml |
| 63 | tiktok_ads: |
| 64 | in_feed: |
| 65 | ad_text: 100 chars max |
| 66 | display_name: 40 chars |
| 67 | |
| 68 | spark_ads: |
| 69 | caption: 150 chars recommended |
| 70 | hashtags: 3-5 |
| 71 | ``` |
| 72 | |
| 73 | ### LinkedIn Ads |
| 74 | |
| 75 | ```yaml |
| 76 | linkedin_ads: |
| 77 | sponsored_content: |
| 78 | intro_text: 150 chars (mobile visible) |
| 79 | headline: 70 chars |
| 80 | description: 100 chars |
| 81 | |
| 82 | message_ad: |
| 83 | subject: 60 chars |
| 84 | message: 500 chars |
| 85 | cta: 20 chars |
| 86 | ``` |
| 87 | |
| 88 | --- |
| 89 | |
| 90 | ## Ad Copy Frameworks |
| 91 | |
| 92 | ### AIDA Framework |
| 93 | ``` |
| 94 | Attention → Interest → Desire → Action |
| 95 | |
| 96 | Example: |
| 97 | A: "Struggling with [problem]?" |
| 98 | I: "Our [product] helps [target] achieve [benefit]" |
| 99 | D: "[Social proof] + [Unique value]" |
| 100 | A: "[CTA] - [Urgency/Offer]" |
| 101 | ``` |
| 102 | |
| 103 | ### PAS Framework |
| 104 | ``` |
| 105 | Problem → Agitation → Solution |
| 106 | |
| 107 | Example: |
| 108 | P: "Tired of [pain point]?" |
| 109 | A: "Every day, [worse scenario]. [Emotional impact]." |
| 110 | S: "[Product] solves this by [mechanism]. [CTA]" |
| 111 | ``` |
| 112 | |
| 113 | ### BAB Framework |
| 114 | ``` |
| 115 | Before → After → Bridge |
| 116 | |
| 117 | Example: |
| 118 | B: "Before: [current state]" |
| 119 | A: "After: [desired state]" |
| 120 | B: "Bridge: [your product] makes it possible. [CTA]" |
| 121 | ``` |
| 122 | |
| 123 | --- |
| 124 | |
| 125 | ## Ad Copy Templates |
| 126 | |
| 127 | ### Google Ads Headlines (30 chars) |
| 128 | |
| 129 | ```yaml |
| 130 | headline_templates: |
| 131 | keyword_focused: |
| 132 | - "[Keyword] - Save 20% Today" |
| 133 | - "Best [Keyword] of 2026" |
| 134 | - "[Keyword] Starting at $X" |
| 135 | - "Top-Rated [Keyword]" |
| 136 | |
| 137 | benefit_focused: |
| 138 | - "Save X Hours Per Week" |
| 139 | - "Boost [Metric] by X%" |
| 140 | - "Get Results in X Days" |
| 141 | - "No [Pain Point] Ever Again" |
| 142 | |
| 143 | urgency_focused: |
| 144 | - "Limited Time Offer" |
| 145 | - "Only X Spots Left" |
| 146 | - "Sale Ends [Date]" |
| 147 | - "Don't Miss Out" |
| 148 | |
| 149 | trust_focused: |
| 150 | - "X+ Happy Customers" |
| 151 | - "★★★★★ Rated" |
| 152 | - "As Seen in [Publication]" |
| 153 | - "Trusted by [Brands]" |
| 154 | |
| 155 | cta_focused: |
| 156 | - "Get Your Free Trial" |
| 157 | - "Start Now - It's Free" |
| 158 | - "Book a Demo Today" |
| 159 | - "Download Free Guide" |
| 160 | ``` |
| 161 | |
| 162 | ### Facebook Ad Templates |
| 163 | |
| 164 | **Template 1: Problem-Solution** |
| 165 | ``` |
| 166 | 🚨 Still struggling with [problem]? |
| 167 | |
| 168 | You're not alone. [X%] of [target audience] face this every day. |
| 169 | |
| 170 | Here's the thing: [brief insight about why old solutions fail] |
| 171 | |
| 172 | That's why we created [Product] – the only [category] that: |
| 173 | ✅ [Benefit 1] |
| 174 | ✅ [Benefit 2] |
| 175 | ✅ [Benefit 3] |
| 176 | |
| 177 | [Social proof: "X customers have already [achieved result]"] |
| 178 | |
| 179 | 👉 [CTA] and see the difference for yourself. |
| 180 | |
| 181 | [Offer/Urgency if applicable] |
| 182 | ``` |
| 183 | |
| 184 | **Template 2: Story-Based** |
| 185 | ``` |
| 186 | I used to [relatable struggle]... |
| 187 | |
| 188 | Then I discovered [insight/product] and everything changed. |
| 189 | |
| 190 | In just [timeframe], I was able to: |
| 191 | • [Result 1] |
| 192 | • [Result 2] |
| 193 | • [Result 3] |
| 194 | |
| 195 | If you're ready to [achieve goal], here's your chance. |
| 196 | |
| 197 | 🔗 [CTA] (Link in comments) |
| 198 | ``` |
| 199 | |
| 200 | **Template 3: Direct Offer** |
| 201 | ``` |
| 202 | 🎁 [Offer headline] |
| 203 | |
| 204 | For a limited time, get [product/service] at [discount/special price]. |
| 205 | |
| 206 | What you get: |
| 207 | 📦 [Item 1] |
| 208 | 📦 [Item 2] |
| 209 | 📦 [Item 3] |
| 210 | |
| 211 | Total value: $XXX |
| 212 | Your price: $XX |
| 213 | |
| 214 | ⏰ Offer ends [date] |
| 215 | |
| 216 | [CTA Button] 👆 |
| 217 | ``` |
| 218 | |
| 219 | --- |
| 220 | |
| 221 | ## A/B Testing Variants |
| 222 | |
| 223 | ### Generating Test Variants |
| 224 | |
| 225 | ```yaml |
| 226 | ab_test_strategy: |
| 227 | elements_to_test: |
| 228 | - headlines: emotional vs rational |
| 229 | - cta: soft vs |
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