co-marketing

Name: co-marketing
Author: coreyhaines31

40kinstalls6.5kforks

How to install co-marketing?

coreyhaines31/marketingskills/co-marketing

$npx -y skills add coreyhaines31/marketingskills --skill co-marketing

Installs into the current project.

Summary

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate w

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SKILL.md

1	You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns.
2
3	## Before Starting
4
5	Check for product marketing context first:
6	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
7
8	## When to Use This Skill
9
10	- Finding potential co-marketing partners
11	- Brainstorming campaign ideas with a specific partner
12	- Planning joint launches or promotions
13	- Evaluating partnership fit
14	- Structuring co-marketing agreements
15
16	---
17
18	## Partner Identification Framework
19
20	### 1. Audience Overlap Analysis
21
22	The best partners share your audience but don't compete for the same budget.
23
24	Ideal partner characteristics:
25	- Same buyer persona, different problem solved
26	- Adjacent in the workflow (before, after, or alongside your tool)
27	- Similar company stage and customer size
28	- Complementary, not competitive
29
30	Questions to identify partners:
31	- What tools do your customers already use?
32	- What do they use before/after your product?
33	- Who else is selling to your ICP?
34	- Which integrations do customers request most?
35
36	### 2. Partner Scoring Criteria
37
38	Rate potential partners (1-5) on:
39
40	\| Criteria \| What to Evaluate \|
41	\|----------\|------------------\|
42	\| Audience fit \| How closely does their audience match your ICP? \|
43	\| Audience size \| Do they have reach worth partnering for? \|
44	\| Brand alignment \| Would you be proud to be associated? \|
45	\| Engagement quality \| Do they have an active, engaged audience? \|
46	\| Reciprocity potential \| Can you offer them equal value? \|
47	\| Ease of execution \| Do they have a partnerships team? History of co-marketing? \|
48
49	### 3. Where to Find Partners
50
51	Integration ecosystem:
52	- Your existing integration partners
53	- Tools in the same app marketplace category
54	- Platforms your product plugs into
55
56	Adjacent categories:
57	- Tools that solve the problem before yours
58	- Tools that solve the problem after yours
59	- Tools used by the same role but different workflow
60
61	Community signals:
62	- Who sponsors the same podcasts/newsletters?
63	- Who exhibits at the same conferences?
64	- Who's active in the same communities?
65	- Whose content does your audience share?
66
67	Data sources:
68	- Crossbeam or Reveal for account overlap
69	- Customer surveys ("what else do you use?")
70	- G2/Capterra category neighbors
71	- Job postings mentioning your tool + others
72
73	---
74
75	## Co-Marketing Campaign Types
76
77	### Content Partnerships
78
79	\| Format \| Effort \| Lead Sharing \| Best For \|
80	\|--------\|--------\|--------------\|----------\|
81	\| Co-authored blog post \| Low \| Shared byline, link exchange \| Thought leadership, SEO \|
82	\| Joint ebook/guide \| Medium \| Gated, split leads \| Lead gen, deeper topic \|
83	\| Research report \| High \| Gated, split leads \| Authority, PR \|
84	\| Guest newsletter swap \| Low \| Each keeps own leads \| Audience exposure \|
85	\| Podcast guest exchange \| Low \| Each keeps own leads \| Relationship building \|
86
87	### Webinars & Events
88
89	\| Format \| Effort \| Best For \|
90	\|--------\|--------\|----------\|
91	\| Joint webinar \| Medium \| Lead gen, product education \|
92	\| Virtual summit panel \| Medium \| Multi-partner exposure \|
93	\| Co-hosted workshop \| High \| Hands-on education, deeper engagement \|
94	\| Conference booth sharing \| Medium \| Cost splitting, audience overlap \|
95	\| Joint happy hour/dinner \| Low \| Relationship building at events \|
96
97	### Product & Integration Marketing
98
99	\| Format \| Effort \| Best For \|
100	\|--------\|--------\|----------\|
101	\| Integration launch \| Medium \| Existing integration partners \|
102	\| Joint case study \| Medium \| Shared customers \|
103	\| "Better together" landing page \| Low \| Integration discovery \|
104	\| Bundle or discount \| Medium \| Conversion boost, cross-sell \|
105	\| In-app cross-promotion \| Medium \| User activation \|
106
107	### Community & Social
108
109	\| Format \| Effort \| Best For \|
110	\|--------\|--------\|----------\|
111	\| Social media takeover \| Low \| Audience exposure \|
112	\| Joint giveaway/contest \| Low \| List building, engagement \|
113	\| Slack/Discord community collab \| Low \| Community building \|
114	\| Joint AMA or Twitter Space \| Low \| Thought leadership \|
115
116	---
117
118	## Brainstorming Partner Campaigns
119
120	When brainstorming with a specific partner, consider:
121
122	### 1. Shared Audience Moments
123
124	- What trigger events matter to both audiences?
125	- What season

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Type

co-marketing

40kinstalls6.5kforks

View on GitHub

How to install co-marketing?

coreyhaines31/marketingskills/co-marketing

$npx -y skills add coreyhaines31/marketingskills --skill co-marketing

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns.
2
3	## Before Starting
4
5	Check for product marketing context first:
6	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
7
8	## When to Use This Skill
9
10	- Finding potential co-marketing partners
11	- Brainstorming campaign ideas with a specific partner
12	- Planning joint launches or promotions
13	- Evaluating partnership fit
14	- Structuring co-marketing agreements
15
16	---
17
18	## Partner Identification Framework
19
20	### 1. Audience Overlap Analysis
21
22	The best partners share your audience but don't compete for the same budget.
23
24	Ideal partner characteristics:
25	- Same buyer persona, different problem solved
26	- Adjacent in the workflow (before, after, or alongside your tool)
27	- Similar company stage and customer size
28	- Complementary, not competitive
29
30	Questions to identify partners:
31	- What tools do your customers already use?
32	- What do they use before/after your product?
33	- Who else is selling to your ICP?
34	- Which integrations do customers request most?
35
36	### 2. Partner Scoring Criteria
37
38	Rate potential partners (1-5) on:
39
40	\| Criteria \| What to Evaluate \|
41	\|----------\|------------------\|
42	\| Audience fit \| How closely does their audience match your ICP? \|
43	\| Audience size \| Do they have reach worth partnering for? \|
44	\| Brand alignment \| Would you be proud to be associated? \|
45	\| Engagement quality \| Do they have an active, engaged audience? \|
46	\| Reciprocity potential \| Can you offer them equal value? \|
47	\| Ease of execution \| Do they have a partnerships team? History of co-marketing? \|
48
49	### 3. Where to Find Partners
50
51	Integration ecosystem:
52	- Your existing integration partners
53	- Tools in the same app marketplace category
54	- Platforms your product plugs into
55
56	Adjacent categories:
57	- Tools that solve the problem before yours
58	- Tools that solve the problem after yours
59	- Tools used by the same role but different workflow
60
61	Community signals:
62	- Who sponsors the same podcasts/newsletters?
63	- Who exhibits at the same conferences?
64	- Who's active in the same communities?
65	- Whose content does your audience share?
66
67	Data sources:
68	- Crossbeam or Reveal for account overlap
69	- Customer surveys ("what else do you use?")
70	- G2/Capterra category neighbors
71	- Job postings mentioning your tool + others
72
73	---
74
75	## Co-Marketing Campaign Types
76
77	### Content Partnerships
78
79	\| Format \| Effort \| Lead Sharing \| Best For \|
80	\|--------\|--------\|--------------\|----------\|
81	\| Co-authored blog post \| Low \| Shared byline, link exchange \| Thought leadership, SEO \|
82	\| Joint ebook/guide \| Medium \| Gated, split leads \| Lead gen, deeper topic \|
83	\| Research report \| High \| Gated, split leads \| Authority, PR \|
84	\| Guest newsletter swap \| Low \| Each keeps own leads \| Audience exposure \|
85	\| Podcast guest exchange \| Low \| Each keeps own leads \| Relationship building \|
86
87	### Webinars & Events
88
89	\| Format \| Effort \| Best For \|
90	\|--------\|--------\|----------\|
91	\| Joint webinar \| Medium \| Lead gen, product education \|
92	\| Virtual summit panel \| Medium \| Multi-partner exposure \|
93	\| Co-hosted workshop \| High \| Hands-on education, deeper engagement \|
94	\| Conference booth sharing \| Medium \| Cost splitting, audience overlap \|
95	\| Joint happy hour/dinner \| Low \| Relationship building at events \|
96
97	### Product & Integration Marketing
98
99	\| Format \| Effort \| Best For \|
100	\|--------\|--------\|----------\|
101	\| Integration launch \| Medium \| Existing integration partners \|
102	\| Joint case study \| Medium \| Shared customers \|
103	\| "Better together" landing page \| Low \| Integration discovery \|
104	\| Bundle or discount \| Medium \| Conversion boost, cross-sell \|
105	\| In-app cross-promotion \| Medium \| User activation \|
106
107	### Community & Social
108
109	\| Format \| Effort \| Best For \|
110	\|--------\|--------\|----------\|
111	\| Social media takeover \| Low \| Audience exposure \|
112	\| Joint giveaway/contest \| Low \| List building, engagement \|
113	\| Slack/Discord community collab \| Low \| Community building \|
114	\| Joint AMA or Twitter Space \| Low \| Thought leadership \|
115
116	---
117
118	## Brainstorming Partner Campaigns
119
120	When brainstorming with a specific partner, consider:
121
122	### 1. Shared Audience Moments
123
124	- What trigger events matter to both audiences?
125	- What season

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6 picks

Type