copywriting

Name: copywriting
Author: coreyhaines31

159kinstalls6.5kforks

How to install copywriting?

coreyhaines31/marketingskills/copywriting

$npx -y skills add coreyhaines31/marketingskills --skill copywriting

Installs into the current project.

Summary

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy,

Files · 1

View on GitHub

SKILL.md

1	# Copywriting
2
3	You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
4
5	## Before Writing
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Page Purpose
13	- What type of page? (homepage, landing page, pricing, feature, about)
14	- What is the ONE primary action you want visitors to take?
15
16	### 2. Audience
17	- Who is the ideal customer?
18	- What problem are they trying to solve?
19	- What objections or hesitations do they have?
20	- What language do they use to describe their problem?
21
22	### 3. Product/Offer
23	- What are you selling or offering?
24	- What makes it different from alternatives?
25	- What's the key transformation or outcome?
26	- Any proof points (numbers, testimonials, case studies)?
27
28	### 4. Context
29	- Where is traffic coming from? (ads, organic, email)
30	- What do visitors already know before arriving?
31
32	---
33
34	## Copywriting Principles
35
36	### Clarity Over Cleverness
37	If you have to choose between clear and creative, choose clear.
38
39	### Benefits Over Features
40	Features: What it does. Benefits: What that means for the customer.
41
42	### Specificity Over Vagueness
43	- Vague: "Save time on your workflow"
44	- Specific: "Cut your weekly reporting from 4 hours to 15 minutes"
45
46	### Customer Language Over Company Language
47	Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.
48
49	### One Idea Per Section
50	Each section should advance one argument. Build a logical flow down the page.
51
52	---
53
54	## Writing Style Rules
55
56	### Core Principles
57
58	1. Simple over complex — "Use" not "utilize," "help" not "facilitate"
59	2. Specific over vague — Avoid "streamline," "optimize," "innovative"
60	3. Active over passive — "We generate reports" not "Reports are generated"
61	4. Confident over qualified — Remove "almost," "very," "really"
62	5. Show over tell — Describe the outcome instead of using adverbs
63	6. Honest over sensational — Fabricated statistics or testimonials erode trust and create legal liability
64
65	### Quick Quality Check
66
67	- Jargon that could confuse outsiders?
68	- Sentences trying to do too much?
69	- Passive voice constructions?
70	- Exclamation points? (remove them)
71	- Marketing buzzwords without substance?
72
73	For thorough line-by-line review, use the copy-editing skill after your draft.
74
75	---
76
77	## Best Practices
78
79	### Be Direct
80	Get to the point. Don't bury the value in qualifications.
81
82	❌ Slack lets you share files instantly, from documents to images, directly in your conversations
83
84	✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
85
86	### Use Rhetorical Questions
87	Questions engage readers and make them think about their own situation.
88	- "Hate returning stuff to Amazon?"
89	- "Tired of chasing approvals?"
90
91	### Use Analogies When Helpful
92	Analogies make abstract concepts concrete and memorable.
93
94	### Pepper in Humor (When Appropriate)
95	Puns and wit make copy memorable—but only if it fits the brand and doesn't undermine clarity.
96
97	---
98
99	## Page Structure Framework
100
101	### Above the Fold
102
103	Headline
104	- Your single most important message
105	- Communicate core value proposition
106	- Specific > generic
107
108	Example formulas:
109	- "{Achieve outcome} without {pain point}"
110	- "The {category} for {audience}"
111	- "Never {unpleasant event} again"
112	- "{Question highlighting main pain point}"
113
114	For comprehensive headline formulas: See [references/copy-frameworks.md](references/copy-frameworks.md)
115
116	For natural transition phrases: See [references/natural-transitions.md](references/natural-transitions.md)
117
118	Subheadline
119	- Expands on headline
120	- Adds specificity
121	- 1-2 sentences max
122
123	Primary CTA
124	- Action-oriented button text
125	- Communicate what they get: "Start Free Trial" > "Sign Up"
126
127	### Core Sections
128
129	\| Section \| Purpose \|
130	\|---------\|---------\|
131	\| Social Proof \| Build credibility (logos, stats, testimonials)

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6 picks

Type

copywriting

159kinstalls6.5kforks

View on GitHub

How to install copywriting?

coreyhaines31/marketingskills/copywriting

$npx -y skills add coreyhaines31/marketingskills --skill copywriting

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Copywriting
2
3	You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
4
5	## Before Writing
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Page Purpose
13	- What type of page? (homepage, landing page, pricing, feature, about)
14	- What is the ONE primary action you want visitors to take?
15
16	### 2. Audience
17	- Who is the ideal customer?
18	- What problem are they trying to solve?
19	- What objections or hesitations do they have?
20	- What language do they use to describe their problem?
21
22	### 3. Product/Offer
23	- What are you selling or offering?
24	- What makes it different from alternatives?
25	- What's the key transformation or outcome?
26	- Any proof points (numbers, testimonials, case studies)?
27
28	### 4. Context
29	- Where is traffic coming from? (ads, organic, email)
30	- What do visitors already know before arriving?
31
32	---
33
34	## Copywriting Principles
35
36	### Clarity Over Cleverness
37	If you have to choose between clear and creative, choose clear.
38
39	### Benefits Over Features
40	Features: What it does. Benefits: What that means for the customer.
41
42	### Specificity Over Vagueness
43	- Vague: "Save time on your workflow"
44	- Specific: "Cut your weekly reporting from 4 hours to 15 minutes"
45
46	### Customer Language Over Company Language
47	Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.
48
49	### One Idea Per Section
50	Each section should advance one argument. Build a logical flow down the page.
51
52	---
53
54	## Writing Style Rules
55
56	### Core Principles
57
58	1. Simple over complex — "Use" not "utilize," "help" not "facilitate"
59	2. Specific over vague — Avoid "streamline," "optimize," "innovative"
60	3. Active over passive — "We generate reports" not "Reports are generated"
61	4. Confident over qualified — Remove "almost," "very," "really"
62	5. Show over tell — Describe the outcome instead of using adverbs
63	6. Honest over sensational — Fabricated statistics or testimonials erode trust and create legal liability
64
65	### Quick Quality Check
66
67	- Jargon that could confuse outsiders?
68	- Sentences trying to do too much?
69	- Passive voice constructions?
70	- Exclamation points? (remove them)
71	- Marketing buzzwords without substance?
72
73	For thorough line-by-line review, use the copy-editing skill after your draft.
74
75	---
76
77	## Best Practices
78
79	### Be Direct
80	Get to the point. Don't bury the value in qualifications.
81
82	❌ Slack lets you share files instantly, from documents to images, directly in your conversations
83
84	✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
85
86	### Use Rhetorical Questions
87	Questions engage readers and make them think about their own situation.
88	- "Hate returning stuff to Amazon?"
89	- "Tired of chasing approvals?"
90
91	### Use Analogies When Helpful
92	Analogies make abstract concepts concrete and memorable.
93
94	### Pepper in Humor (When Appropriate)
95	Puns and wit make copy memorable—but only if it fits the brand and doesn't undermine clarity.
96
97	---
98
99	## Page Structure Framework
100
101	### Above the Fold
102
103	Headline
104	- Your single most important message
105	- Communicate core value proposition
106	- Specific > generic
107
108	Example formulas:
109	- "{Achieve outcome} without {pain point}"
110	- "The {category} for {audience}"
111	- "Never {unpleasant event} again"
112	- "{Question highlighting main pain point}"
113
114	For comprehensive headline formulas: See [references/copy-frameworks.md](references/copy-frameworks.md)
115
116	For natural transition phrases: See [references/natural-transitions.md](references/natural-transitions.md)
117
118	Subheadline
119	- Expands on headline
120	- Adds specificity
121	- 1-2 sentences max
122
123	Primary CTA
124	- Action-oriented button text
125	- Communicate what they get: "Start Free Trial" > "Sign Up"
126
127	### Core Sections
128
129	\| Section \| Purpose \|
130	\|---------\|---------\|
131	\| Social Proof \| Build credibility (logos, stats, testimonials)

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6 picks

Type