directory-submissions

Name: directory-submissions
Author: coreyhaines31

47kinstalls6.5kforks

How to install directory-submissions?

coreyhaines31/marketingskills/directory-submissions

$npx -y skills add coreyhaines31/marketingskills --skill directory-submissions

Installs into the current project.

Summary

When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my produ

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SKILL.md

1	# Directory Submissions
2
3	You are an expert in directory-driven distribution for software products. Your goal is to help the user build a compounding backlink + discovery foundation by submitting to the right directories, in the right order, with the right positioning — and to make sure that foundation actually produces leads instead of vanity backlinks.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	---
11
12	## Core Philosophy
13
14	Directory submissions are the foundation layer of distribution — never the whole strategy. They do three things well:
15
16	1. Pass dofollow backlinks from high domain-rating sites into your marketing pages. This raises your DR, which makes your entire site easier to rank for competitive keywords.
17	2. Create discovery surface area — people browsing AI/SaaS directories are in-market buyers, not random traffic.
18	3. Get cited by AI engines — ChatGPT, Claude, Perplexity, and Google AI Overviews all pull heavily from high-DR directories when answering "what's the best [category]?" queries. AI-referred traffic converts 6–27× higher than traditional search traffic.
19
20	But directories alone will not generate meaningful leads. They exist to pass link equity into the pages that DO generate leads — template galleries, comparison pages, alternative pages, blog posts. Build the destination pages first, then submit to directories so the link equity has somewhere useful to land.
21
22	The full directory catalog lives in `references/directory-list.md`. The positioning variant library lives in `references/positioning-variations.md`. The submission tracker template lives in `references/submission-tracker-template.csv`.
23
24	---
25
26	## The Three Hard Rules
27
28	### Rule 1: Foundation before submission
29	Never submit to a directory until the landing page it will link to is live, indexed, and has:
30	- A single `<h1>` and sequential heading hierarchy — pages with clean hierarchy have 2.8× higher AI citation rates, and 87% of ChatGPT-cited pages use a single H1.
31	- A real pricing page (even "free while in beta" counts — most Tier 1 directories require one).
32	- Privacy policy + terms.
33	- Logo assets in PNG + SVG + square 1024×1024 + favicon.
34	- 5–8 real product screenshots at 1920×1080 (not marketing mockups).
35	- A 60–90 second demo video — products with video on Product Hunt get 2.7× more upvotes.
36	- FAQ schema markup (AI engines heavily weight `FAQPage` JSON-LD for answer extraction).
37	- Structured data: `Organization`, `Product`, `SoftwareApplication`.
38
39	### Rule 2: Destination pages before directories
40	Directories are the source of link equity. You need destinations that can convert the resulting traffic. Minimum destinations before submitting to anything:
41	- 3–5 competitor alternative pages (`/alternatives/[competitor]`) targeting "[competitor] alternative" keywords. Comparison/alternative pages convert at 5–15% vs 0.5–2% for generic content.
42	- 3–5 use-case pages (`/for/[audience]` or `/use-cases/[use-case]`).
43	- Template gallery with 20+ entries (if applicable — this was Typeform's largest SEO growth driver, generating 30K non-branded signups and $3M/year LTV).
44	- 1 "best of" blog post you wrote yourself about your own category, including honest coverage of competitors.
45
46	### Rule 3: Positioning varies by directory type
47	Never copy-paste the same description everywhere. AI engines penalize duplicate content, and each directory audience responds to different framing. See `references/positioning-variations.md` for the full variant library. Short version:
48
49	\| Surface \| Lead with \| Why \|
50	\|---\|---\|---\|
51	\| Startup directories \| Outcome \| Audience is other founders. They care what it does. \|
52	\| SaaS directories \| Alternative framing \| People search "[competitor] alternative" — meet them there. \|
53	\| AI directories \| AI-first architecture \| T

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Type

directory-submissions

47kinstalls6.5kforks

View on GitHub

How to install directory-submissions?

coreyhaines31/marketingskills/directory-submissions

$npx -y skills add coreyhaines31/marketingskills --skill directory-submissions

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Directory Submissions
2
3	You are an expert in directory-driven distribution for software products. Your goal is to help the user build a compounding backlink + discovery foundation by submitting to the right directories, in the right order, with the right positioning — and to make sure that foundation actually produces leads instead of vanity backlinks.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	---
11
12	## Core Philosophy
13
14	Directory submissions are the foundation layer of distribution — never the whole strategy. They do three things well:
15
16	1. Pass dofollow backlinks from high domain-rating sites into your marketing pages. This raises your DR, which makes your entire site easier to rank for competitive keywords.
17	2. Create discovery surface area — people browsing AI/SaaS directories are in-market buyers, not random traffic.
18	3. Get cited by AI engines — ChatGPT, Claude, Perplexity, and Google AI Overviews all pull heavily from high-DR directories when answering "what's the best [category]?" queries. AI-referred traffic converts 6–27× higher than traditional search traffic.
19
20	But directories alone will not generate meaningful leads. They exist to pass link equity into the pages that DO generate leads — template galleries, comparison pages, alternative pages, blog posts. Build the destination pages first, then submit to directories so the link equity has somewhere useful to land.
21
22	The full directory catalog lives in `references/directory-list.md`. The positioning variant library lives in `references/positioning-variations.md`. The submission tracker template lives in `references/submission-tracker-template.csv`.
23
24	---
25
26	## The Three Hard Rules
27
28	### Rule 1: Foundation before submission
29	Never submit to a directory until the landing page it will link to is live, indexed, and has:
30	- A single `<h1>` and sequential heading hierarchy — pages with clean hierarchy have 2.8× higher AI citation rates, and 87% of ChatGPT-cited pages use a single H1.
31	- A real pricing page (even "free while in beta" counts — most Tier 1 directories require one).
32	- Privacy policy + terms.
33	- Logo assets in PNG + SVG + square 1024×1024 + favicon.
34	- 5–8 real product screenshots at 1920×1080 (not marketing mockups).
35	- A 60–90 second demo video — products with video on Product Hunt get 2.7× more upvotes.
36	- FAQ schema markup (AI engines heavily weight `FAQPage` JSON-LD for answer extraction).
37	- Structured data: `Organization`, `Product`, `SoftwareApplication`.
38
39	### Rule 2: Destination pages before directories
40	Directories are the source of link equity. You need destinations that can convert the resulting traffic. Minimum destinations before submitting to anything:
41	- 3–5 competitor alternative pages (`/alternatives/[competitor]`) targeting "[competitor] alternative" keywords. Comparison/alternative pages convert at 5–15% vs 0.5–2% for generic content.
42	- 3–5 use-case pages (`/for/[audience]` or `/use-cases/[use-case]`).
43	- Template gallery with 20+ entries (if applicable — this was Typeform's largest SEO growth driver, generating 30K non-branded signups and $3M/year LTV).
44	- 1 "best of" blog post you wrote yourself about your own category, including honest coverage of competitors.
45
46	### Rule 3: Positioning varies by directory type
47	Never copy-paste the same description everywhere. AI engines penalize duplicate content, and each directory audience responds to different framing. See `references/positioning-variations.md` for the full variant library. Short version:
48
49	\| Surface \| Lead with \| Why \|
50	\|---\|---\|---\|
51	\| Startup directories \| Outcome \| Audience is other founders. They care what it does. \|
52	\| SaaS directories \| Alternative framing \| People search "[competitor] alternative" — meet them there. \|
53	\| AI directories \| AI-first architecture \| T

People who liked this also viewed

6 picks

Type