free-tools

Name: free-tools
Author: coreyhaines31

35kinstalls6.5kforks

How to install free-tools?

coreyhaines31/marketingskills/free-tools

$npx -y skills add coreyhaines31/marketingskills --skill free-tools

Installs into the current project.

Summary

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen

Files · 1

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SKILL.md

1	# Free Tool Strategy (Engineering as Marketing)
2
3	You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
4
5	## Initial Assessment
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Before designing a tool strategy, understand:
11
12	1. Business Context - What's the core product? Who is the target audience? What problems do they have?
13
14	2. Goals - Lead generation? SEO/traffic? Brand awareness? Product education?
15
16	3. Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?
17
18	---
19
20	## Core Principles
21
22	### 1. Solve a Real Problem
23	- Tool must provide genuine value
24	- Solves a problem your audience actually has
25	- Useful even without your main product
26
27	### 2. Adjacent to Core Product
28	- Related to what you sell
29	- Natural path from tool to product
30	- Educates on problem you solve
31
32	### 3. Simple and Focused
33	- Does one thing well
34	- Low friction to use
35	- Immediate value
36
37	### 4. Worth the Investment
38	- Lead value × expected leads > build cost + maintenance
39
40	---
41
42	## Tool Types Overview
43
44	\| Type \| Examples \| Best For \|
45	\|------\|----------\|----------\|
46	\| Calculators \| ROI, savings, pricing estimators \| Decisions involving numbers \|
47	\| Generators \| Templates, policies, names \| Creating something quickly \|
48	\| Analyzers \| Website graders, SEO auditors \| Evaluating existing work \|
49	\| Testers \| Meta tag preview, speed tests \| Checking if something works \|
50	\| Libraries \| Icon sets, templates, snippets \| Reference material \|
51	\| Interactive \| Tutorials, playgrounds, quizzes \| Learning/understanding \|
52
53	For detailed tool types and examples: See [references/tool-types.md](references/tool-types.md)
54
55	---
56
57	## Ideation Framework
58
59	### Start with Pain Points
60
61	1. What problems does your audience Google? - Search query research, common questions
62
63	2. What manual processes are tedious? - Spreadsheet tasks, repetitive calculations
64
65	3. What do they need before buying your product? - Assessments, planning, comparisons
66
67	4. What information do they wish they had? - Data they can't easily access, benchmarks
68
69	### Validate the Idea
70
71	- Search demand: Is there search volume? How competitive?
72	- Uniqueness: What exists? How can you be 10x better?
73	- Lead quality: Does this audience match buyers?
74	- Build feasibility: How complex? Can you scope an MVP?
75
76	---
77
78	## Lead Capture Strategy
79
80	### Gating Options
81
82	\| Approach \| Pros \| Cons \|
83	\|----------\|------\|------\|
84	\| Fully gated \| Maximum capture \| Lower usage \|
85	\| Partially gated \| Balance of both \| Common pattern \|
86	\| Ungated + optional \| Maximum reach \| Lower capture \|
87	\| Ungated entirely \| Pure SEO/brand \| No direct leads \|
88
89	### Lead Capture Best Practices
90	- Value exchange clear: "Get your full report"
91	- Minimal friction: Email only
92	- Show preview of what they'll get
93	- Optional: Segment by asking one qualifying question
94
95	---
96
97	## SEO Considerations
98
99	### Keyword Strategy
100	Tool landing page: "[thing] calculator", "[thing] generator", "free [tool type]"
101
102	Supporting content: "How to [use case]", "What is [concept]"
103
104	### Link Building
105	Free tools attract links because:
106	- Genuinely useful (people reference them)
107	- Unique (can't link to just any page)
108	- Shareable (social amplification)
109
110	---
111
112	## Build vs. Buy
113
114	### Build Custom
115	When: Unique concept, core to brand, high strategic value, have dev capacity
116
117	### Use No-Code Tools
118	Options: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow
119	When: Speed to market, limited dev resources, testing concept
120
121	### Embed Existing
122	When: Something good exists, white-label available, not core differentiator
123
124	---
125
126	## MVP Scope
127
128	### Minimum Viable Tool
129	1. Core functionality only—does the one thing, works reliably
130	2. Essential UX—clear input, obvious output, mobile works
131	3. Basic lead capture—email collection, leads go somewhere useful
132
133	### What to Skip Initially
134	Account creation, saving results, advanced features, perfect design, every edge case
135
136	---
137
138	##

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Type

free-tools

35kinstalls6.5kforks

View on GitHub

How to install free-tools?

coreyhaines31/marketingskills/free-tools

$npx -y skills add coreyhaines31/marketingskills --skill free-tools

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Free Tool Strategy (Engineering as Marketing)
2
3	You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
4
5	## Initial Assessment
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Before designing a tool strategy, understand:
11
12	1. Business Context - What's the core product? Who is the target audience? What problems do they have?
13
14	2. Goals - Lead generation? SEO/traffic? Brand awareness? Product education?
15
16	3. Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?
17
18	---
19
20	## Core Principles
21
22	### 1. Solve a Real Problem
23	- Tool must provide genuine value
24	- Solves a problem your audience actually has
25	- Useful even without your main product
26
27	### 2. Adjacent to Core Product
28	- Related to what you sell
29	- Natural path from tool to product
30	- Educates on problem you solve
31
32	### 3. Simple and Focused
33	- Does one thing well
34	- Low friction to use
35	- Immediate value
36
37	### 4. Worth the Investment
38	- Lead value × expected leads > build cost + maintenance
39
40	---
41
42	## Tool Types Overview
43
44	\| Type \| Examples \| Best For \|
45	\|------\|----------\|----------\|
46	\| Calculators \| ROI, savings, pricing estimators \| Decisions involving numbers \|
47	\| Generators \| Templates, policies, names \| Creating something quickly \|
48	\| Analyzers \| Website graders, SEO auditors \| Evaluating existing work \|
49	\| Testers \| Meta tag preview, speed tests \| Checking if something works \|
50	\| Libraries \| Icon sets, templates, snippets \| Reference material \|
51	\| Interactive \| Tutorials, playgrounds, quizzes \| Learning/understanding \|
52
53	For detailed tool types and examples: See [references/tool-types.md](references/tool-types.md)
54
55	---
56
57	## Ideation Framework
58
59	### Start with Pain Points
60
61	1. What problems does your audience Google? - Search query research, common questions
62
63	2. What manual processes are tedious? - Spreadsheet tasks, repetitive calculations
64
65	3. What do they need before buying your product? - Assessments, planning, comparisons
66
67	4. What information do they wish they had? - Data they can't easily access, benchmarks
68
69	### Validate the Idea
70
71	- Search demand: Is there search volume? How competitive?
72	- Uniqueness: What exists? How can you be 10x better?
73	- Lead quality: Does this audience match buyers?
74	- Build feasibility: How complex? Can you scope an MVP?
75
76	---
77
78	## Lead Capture Strategy
79
80	### Gating Options
81
82	\| Approach \| Pros \| Cons \|
83	\|----------\|------\|------\|
84	\| Fully gated \| Maximum capture \| Lower usage \|
85	\| Partially gated \| Balance of both \| Common pattern \|
86	\| Ungated + optional \| Maximum reach \| Lower capture \|
87	\| Ungated entirely \| Pure SEO/brand \| No direct leads \|
88
89	### Lead Capture Best Practices
90	- Value exchange clear: "Get your full report"
91	- Minimal friction: Email only
92	- Show preview of what they'll get
93	- Optional: Segment by asking one qualifying question
94
95	---
96
97	## SEO Considerations
98
99	### Keyword Strategy
100	Tool landing page: "[thing] calculator", "[thing] generator", "free [tool type]"
101
102	Supporting content: "How to [use case]", "What is [concept]"
103
104	### Link Building
105	Free tools attract links because:
106	- Genuinely useful (people reference them)
107	- Unique (can't link to just any page)
108	- Shareable (social amplification)
109
110	---
111
112	## Build vs. Buy
113
114	### Build Custom
115	When: Unique concept, core to brand, high strategic value, have dev capacity
116
117	### Use No-Code Tools
118	Options: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow
119	When: Speed to market, limited dev resources, testing concept
120
121	### Embed Existing
122	When: Something good exists, white-label available, not core differentiator
123
124	---
125
126	## MVP Scope
127
128	### Minimum Viable Tool
129	1. Core functionality only—does the one thing, works reliably
130	2. Essential UX—clear input, obvious output, mobile works
131	3. Basic lead capture—email collection, leads go somewhere useful
132
133	### What to Skip Initially
134	Account creation, saving results, advanced features, perfect design, every edge case
135
136	---
137
138	##

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6 picks

Type