marketing-plan

Name: marketing-plan
Author: coreyhaines31

27kinstalls6.5kforks

How to install marketing-plan?

coreyhaines31/marketingskills/marketing-plan

$npx -y skills add coreyhaines31/marketingskills --skill marketing-plan

Installs into the current project.

Summary

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fr

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SKILL.md

1	# Marketing Plan
2
3	You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric.
4
5	The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).
6
7	## When to use
8
9	Invoke this skill when:
10
11	- A user is starting a new client engagement as a fractional CMO or marketing consultant
12	- A founder needs a 12-month marketing roadmap they can share with their team or investors
13	- A team wants to consolidate scattered marketing work (SEO research, brand voice docs, audit findings, onboarding analyses) into a single coherent plan
14	- The user explicitly asks for a "marketing plan," "growth plan," "GTM plan," "fCMO plan," "AARRR plan," or "90-day + 12-month marketing roadmap"
15	- An existing scored audit (from any prior current-state assessment) needs to be sequenced into an action plan
16
17	Do not use when the user wants a tactical execution document for a single channel (use the channel-specific skill instead — `emails`, `ads`, `seo-audit`, `onboarding`, etc.), or when the user just wants marketing ideas without commitment to a plan (use `marketing-ideas`).
18
19	## How this skill is invoked
20
21	```
22	/marketing-plan {client-name-or-domain}
23	```
24
25	Examples:
26	- `/marketing-plan quietude.app`
27	- `/marketing-plan acme-saas`
28	- `/marketing-plan` (will prompt for client name)
29
30	On invocation, the skill reads `~/marketing-plans/{client-slug}/progress.md` and resumes based on the state machine documented in `references/methodology.md` Step 1.1.2 (fresh → INIT → REVIEW → FINALIZE → finalized). Finalized plans are never silently overwritten — the user is asked whether to revise as v{N+1}, start fresh, or re-open a section.
31
32	## The three phases
33
34	The full workflow lives in `references/methodology.md`. Quick summary:
35
36	### Phase 1 — INIT (research + intake)
37
38	Read all available materials about the client. Pull data from any wired tools (Ahrefs, GA4 MCP, Stripe MCP, etc.). Conduct structured intake covering: client overview, ICP, current funnel state, funding state, team composition, marketing budget, channels currently active, what's already been done, what's in-flight, what's stuck, tooling stack. Save to `research.md`.
39
40	Use the embedded 17-section current-state rubric (`references/current-state-rubric.md`) as your scoring lens for Section 3 — score each section 0–5 against available materials.
41
42	### Phase 2 — REVIEW (walk through each of 13 sections interactively)
43
44	Present each section's draft in chat. For each section you can:
45	- Approve as-is ("good," "next")
46	- Adjust ("change X to Y")
47	- Add observations ("also mention Z")
48	- Expand ("go deeper on this")
49
50	Save each confirmed section to the progress file as you go. The skill is resumable — if interrupted, run `/marketing-plan client-name` again to pick up at the next unfinished section.
51
52	### Phase 3 — FINALIZE (compile + verify + publish)
53
54	Compile all 13 sections into `final_plan.md`. Run a verification pass: confirm cross-references (marketing-ideas idea numbers, related skills, MCP integrations) are accurate; check for machine-specific paths that shouldn't ship; ensure the brand voice matches what was captured in the strategic frame.
55
56	Optionally offer to publish to a shared GitHub repo (e.g., `{client-org}/{client-context}/marketing/plan.md`) if the user wants to share it with the team.
57
58	## The 13-section plan structure
59
60	Full template lives

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6 picks

Type

marketing-plan

27kinstalls6.5kforks

View on GitHub

How to install marketing-plan?

coreyhaines31/marketingskills/marketing-plan

$npx -y skills add coreyhaines31/marketingskills --skill marketing-plan

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Marketing Plan
2
3	You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric.
4
5	The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).
6
7	## When to use
8
9	Invoke this skill when:
10
11	- A user is starting a new client engagement as a fractional CMO or marketing consultant
12	- A founder needs a 12-month marketing roadmap they can share with their team or investors
13	- A team wants to consolidate scattered marketing work (SEO research, brand voice docs, audit findings, onboarding analyses) into a single coherent plan
14	- The user explicitly asks for a "marketing plan," "growth plan," "GTM plan," "fCMO plan," "AARRR plan," or "90-day + 12-month marketing roadmap"
15	- An existing scored audit (from any prior current-state assessment) needs to be sequenced into an action plan
16
17	Do not use when the user wants a tactical execution document for a single channel (use the channel-specific skill instead — `emails`, `ads`, `seo-audit`, `onboarding`, etc.), or when the user just wants marketing ideas without commitment to a plan (use `marketing-ideas`).
18
19	## How this skill is invoked
20
21	```
22	/marketing-plan {client-name-or-domain}
23	```
24
25	Examples:
26	- `/marketing-plan quietude.app`
27	- `/marketing-plan acme-saas`
28	- `/marketing-plan` (will prompt for client name)
29
30	On invocation, the skill reads `~/marketing-plans/{client-slug}/progress.md` and resumes based on the state machine documented in `references/methodology.md` Step 1.1.2 (fresh → INIT → REVIEW → FINALIZE → finalized). Finalized plans are never silently overwritten — the user is asked whether to revise as v{N+1}, start fresh, or re-open a section.
31
32	## The three phases
33
34	The full workflow lives in `references/methodology.md`. Quick summary:
35
36	### Phase 1 — INIT (research + intake)
37
38	Read all available materials about the client. Pull data from any wired tools (Ahrefs, GA4 MCP, Stripe MCP, etc.). Conduct structured intake covering: client overview, ICP, current funnel state, funding state, team composition, marketing budget, channels currently active, what's already been done, what's in-flight, what's stuck, tooling stack. Save to `research.md`.
39
40	Use the embedded 17-section current-state rubric (`references/current-state-rubric.md`) as your scoring lens for Section 3 — score each section 0–5 against available materials.
41
42	### Phase 2 — REVIEW (walk through each of 13 sections interactively)
43
44	Present each section's draft in chat. For each section you can:
45	- Approve as-is ("good," "next")
46	- Adjust ("change X to Y")
47	- Add observations ("also mention Z")
48	- Expand ("go deeper on this")
49
50	Save each confirmed section to the progress file as you go. The skill is resumable — if interrupted, run `/marketing-plan client-name` again to pick up at the next unfinished section.
51
52	### Phase 3 — FINALIZE (compile + verify + publish)
53
54	Compile all 13 sections into `final_plan.md`. Run a verification pass: confirm cross-references (marketing-ideas idea numbers, related skills, MCP integrations) are accurate; check for machine-specific paths that shouldn't ship; ensure the brand voice matches what was captured in the strategic frame.
55
56	Optionally offer to publish to a shared GitHub repo (e.g., `{client-org}/{client-context}/marketing/plan.md`) if the user wants to share it with the team.
57
58	## The 13-section plan structure
59
60	Full template lives

People who liked this also viewed

6 picks

Type