offers

Name: offers
Author: coreyhaines31

17kinstalls6.5kforks

How to install offers?

coreyhaines31/marketingskills/offers

$npx -y skills add coreyhaines31/marketingskills --skill offers

Installs into the current project.

Summary

When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'g

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SKILL.md

1	# Offer Design
2
3	You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	---
11
12	## Core Philosophy
13
14	The offer is the thing, not the page. Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise.
15
16	This skill exists because the rest of the repo handles the expression of an offer — `copywriting` writes the sales page, `cro` optimizes the conversion path, `pricing` sets the tier structure, `launch` orchestrates the moment, `paywalls` shapes the upgrade prompt. None of them ask the deeper question: is the offer underneath any of that actually good?
17
18	### When this skill matters
19
20	You sell:
21	- Services — consulting, freelance, agency retainers, productized services
22	- Courses — async, cohort-based, live
23	- Coaching — 1:1, group, mastermind
24	- Info products — guides, swipe files, templates, communities
25	- High-ticket B2B — $5K+ ACV with a sales conversation
26	- Direct-response — e-com promo offers, infomercial-style, paid-traffic-to-VSL
27
28	### When `pricing` does more of the work
29
30	You sell:
31	- Self-serve SaaS with tiered subscriptions — the levers are mostly tier structure, value metric, and packaging; offer construction (bonuses, guarantees) is secondary
32	- Marketplaces — the offer is structural, not constructed
33
34	Skim this skill in those cases for the value equation framing, then go to `pricing`.
35
36	---
37
38	## The Value Equation
39
40	The single most useful frame for offer design. Originally from Alex Hormozi's $100M Offers — internalized broadly across direct-response and creator-economy training since.
41
42	```
43	Dream Outcome × Perceived Likelihood of Achievement
44	Value = ─────────────────────────────────────────────────────────
45	Time Delay × Effort & Sacrifice
46	```
47
48	You move the four levers like this:
49
50	\| Lever \| What it means \| How to increase value \|
51	\|-------\|---------------\|-----------------------\|
52	\| Dream outcome ↑ \| What the customer actually wants \| Connect to the bigger goal behind the surface ask. Specify and name it. \|
53	\| Perceived likelihood ↑ \| Do they believe they'll get it \| Proof (case studies, named customers, data), guarantees, methodology specificity \|
54	\| Time delay ↓ \| How long until result \| Faster onboarding, faster first win, faster end-to-end timeline \|
55	\| Effort & sacrifice ↓ \| What it costs them in time/work/risk besides money \| Done-for-you, simpler process, fewer decisions, lower learning curve \|
56
57	Implication for offer construction: most "lower the price" requests are actually "raise the numerator or lower the denominator" requests. Price is the comparison, not the value.
58
59	For the full framework, examples, and how to diagnose which lever is broken: see [references/value-equation.md](references/value-equation.md)
60
61	---
62
63	## The Anatomy of a Complete Offer
64
65	A complete offer has six components. Skip any one and conversion suffers.
66
67	\| # \| Component \| Question it answers \|
68	\|---\|-----------\|---------------------\|
69	\| 1 \| Core deliverable \| What do they get? \|
70	\| 2 \| Bonus stack \| What else do they get that makes the core feel undervalued? \|
71	\| 3 \| Guarantee \| What happens if it doesn't work? \|
72	\| 4 \| Scarcity / urgency \| Why now, not later? \|
73	\| 5 \| Name \| What is this thing called? \|
74	\| 6 \| Price + payment structure \| What do they pay and how? \|
75
76	Most weak offers fail on bonuses (none), guarantees

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Type

offers

17kinstalls6.5kforks

View on GitHub

How to install offers?

coreyhaines31/marketingskills/offers

$npx -y skills add coreyhaines31/marketingskills --skill offers

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Offer Design
2
3	You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	---
11
12	## Core Philosophy
13
14	The offer is the thing, not the page. Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise.
15
16	This skill exists because the rest of the repo handles the expression of an offer — `copywriting` writes the sales page, `cro` optimizes the conversion path, `pricing` sets the tier structure, `launch` orchestrates the moment, `paywalls` shapes the upgrade prompt. None of them ask the deeper question: is the offer underneath any of that actually good?
17
18	### When this skill matters
19
20	You sell:
21	- Services — consulting, freelance, agency retainers, productized services
22	- Courses — async, cohort-based, live
23	- Coaching — 1:1, group, mastermind
24	- Info products — guides, swipe files, templates, communities
25	- High-ticket B2B — $5K+ ACV with a sales conversation
26	- Direct-response — e-com promo offers, infomercial-style, paid-traffic-to-VSL
27
28	### When `pricing` does more of the work
29
30	You sell:
31	- Self-serve SaaS with tiered subscriptions — the levers are mostly tier structure, value metric, and packaging; offer construction (bonuses, guarantees) is secondary
32	- Marketplaces — the offer is structural, not constructed
33
34	Skim this skill in those cases for the value equation framing, then go to `pricing`.
35
36	---
37
38	## The Value Equation
39
40	The single most useful frame for offer design. Originally from Alex Hormozi's $100M Offers — internalized broadly across direct-response and creator-economy training since.
41
42	```
43	Dream Outcome × Perceived Likelihood of Achievement
44	Value = ─────────────────────────────────────────────────────────
45	Time Delay × Effort & Sacrifice
46	```
47
48	You move the four levers like this:
49
50	\| Lever \| What it means \| How to increase value \|
51	\|-------\|---------------\|-----------------------\|
52	\| Dream outcome ↑ \| What the customer actually wants \| Connect to the bigger goal behind the surface ask. Specify and name it. \|
53	\| Perceived likelihood ↑ \| Do they believe they'll get it \| Proof (case studies, named customers, data), guarantees, methodology specificity \|
54	\| Time delay ↓ \| How long until result \| Faster onboarding, faster first win, faster end-to-end timeline \|
55	\| Effort & sacrifice ↓ \| What it costs them in time/work/risk besides money \| Done-for-you, simpler process, fewer decisions, lower learning curve \|
56
57	Implication for offer construction: most "lower the price" requests are actually "raise the numerator or lower the denominator" requests. Price is the comparison, not the value.
58
59	For the full framework, examples, and how to diagnose which lever is broken: see [references/value-equation.md](references/value-equation.md)
60
61	---
62
63	## The Anatomy of a Complete Offer
64
65	A complete offer has six components. Skip any one and conversion suffers.
66
67	\| # \| Component \| Question it answers \|
68	\|---\|-----------\|---------------------\|
69	\| 1 \| Core deliverable \| What do they get? \|
70	\| 2 \| Bonus stack \| What else do they get that makes the core feel undervalued? \|
71	\| 3 \| Guarantee \| What happens if it doesn't work? \|
72	\| 4 \| Scarcity / urgency \| Why now, not later? \|
73	\| 5 \| Name \| What is this thing called? \|
74	\| 6 \| Price + payment structure \| What do they pay and how? \|
75
76	Most weak offers fail on bonuses (none), guarantees

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6 picks

Type