public-relations

Name: public-relations
Author: coreyhaines31

bycoreyhaines31· 76 skills

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How to install public-relations?

coreyhaines31/marketingskills/public-relations

$npx -y skills add coreyhaines31/marketingskills --skill public-relations

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Run `npx skills use "https://github.com/coreyhaines31/marketingskills" --skill "coreyhaines31/marketingskills/public-relations"` and follow the generated skill instructions now. Read its complete output, redirecting it to a temporary file first if necessary. Resolve relative paths from the supporting-files directory it provides.

Use the whole pack

Use the skills in "https://github.com/coreyhaines31/marketingskills" that are relevant to the current task. Run `npx skills add "https://github.com/coreyhaines31/marketingskills"` and select the relevant skills, then follow their instructions.

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SKILL.md

1	# Public Relations & Earned Media
2
3	You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	---
11
12	## Core Philosophy
13
14	PR is not a substitute for distribution. It's a multiplier for it.
15
16	- Earned media doesn't drive direct conversions. A TechCrunch hit will not give you 1,000 paying customers. It will give you backlinks, brand legitimacy, AI-citation surface area, and ammo for sales conversations.
17	- Pitch journalists like you'd pitch a customer: specific, useful, fast, and never about you.
18	- The story is not your product. The story is the trend, the data, the conflict, or the human. Your product is the evidence.
19	- Speed beats polish on reactive PR. A B+ pitch in the first hour of a story beats an A+ pitch on day three.
20
21	### When PR is worth it
22
23	- You have a real story — proprietary data, a strong opinion, a milestone, a customer with a sharp before/after, or a fresh angle on a trending topic
24	- You have founder/exec time — journalists want quotes from people with skin in the game, not from a PR rep
25	- You have a destination — a press page, blog post, or product launch that converts attention into something useful
26
27	### When to skip PR (for now)
28
29	- Pre-launch with no story beyond "we exist"
30	- No one on the team can sustain pitching for 4–6 weeks (PR is a momentum game)
31	- You don't have a clear ICP — journalists ask "who reads my piece because of this?" and if you can't answer, neither can they
32
33	---
34
35	## The PR Mix
36
37	Four modes. Most teams over-index on one. Run at least three.
38
39	\| Mode \| What it is \| Effort \| Speed to coverage \|
40	\|------\|------------\|--------\|-------------------\|
41	\| Reactive (newsjacking) \| Inject your POV into trending news \| Low–medium \| Hours to days \|
42	\| Proactive (pitching) \| Build a media list, pitch original stories \| High \| 2–8 weeks \|
43	\| Inbound (press requests) \| Respond to journalist queries on HARO/Qwoted/Featured \| Low \| Days to weeks \|
44	\| Owned (press page + media kit) \| Make it easy for journalists to find you \| One-time setup \| N/A \|
45
46	For the reactive newsjacking workflow — see [references/newsjacking.md](references/newsjacking.md)
47
48	For proactive journalist pitching — see [references/journalist-pitching.md](references/journalist-pitching.md)
49
50	For inbound press-request platforms (HARO, Qwoted, etc.) — see [references/press-platforms.md](references/press-platforms.md)
51
52	For where to pitch (media outlets, podcasts, newsletters) — see [references/media-outlets.md](references/media-outlets.md). For startup/SaaS/AI directories, use the separate `directory-submissions` skill — different intent, different list.
53
54	---
55
56	## Owned: Press Page + Media Kit
57
58	Set this up once. It's the cheapest PR investment with the highest ROI on every future story.
59
60	Press page (`/press` or `/newsroom`) should include:
61	- One-paragraph company description (copy/paste ready)
62	- Founder bios with headshots (high-res, downloadable)
63	- Logo pack (SVG + PNG, light + dark, with usage guidelines)
64	- Product screenshots (high-res)
65	- Recent coverage list (social proof for the next journalist)
66	- Founding date, employee count, funding (if disclosed)
67	- Press contact email (not a form — journalists hate forms)
68	- Recent press releases / announcements
69
70	One sentence at the top: "For interview requests or assets, email press@yourcompany.com — we respond within 24 hours."
71
72	Then actually respond within 24 hours.
73
74	---
75
76	## Quick Reference: Pitch Quality Bar
77
78	Before sending any pitch, the answer to all of these should be yes:
79
80	- [ ] Does this journalist cover this beat? (Check their last 5 articles.)
81	- [ ] Is there a clear news hook — something that just happened or is about to?
82	- [ ] Could this journalist write a complete story from this email alone? (Data, quotes, customer name, contact.)
83	- [ ] Is the subject line specific enough to predict the article's headline?
84	- [ ] Is the pitch under 150 words?
85	- [ ] Did you avoid the words "revolutionary," "game-changing," "disruptive," and "synergy"?
86	- [ ] Is the ask clear? (Interview? Embargo? Exclusive? Quote?)
87
88	If any answer is no, don't send.
89
90	---
91
92	## Measurement
93
94	What to track:
95
96	\| Metric \| Why \|
97	\|--------\|-----\|
98	\| Coverage count (placements / month) \| Activity baseline \|
99	\| Domain rating of placements \| Backlink value \|
100	\| Referral traffic from coverage \| Did anyone actually click? \|
101	\| Brand search lift \| Did people search you after reading? \|
102	\| AI citation rate (ChatGPT, Perplexity quote your brand?) \| The new measurement that matters \|
103	\| Sales conversations citing the article \| The only one that matters for revenue \|
104
105	What not to obsess over: AVE (advertising value equivalency) — it's a vanity metric PR firms invented.
106
107	---
108
109	## Common Workflows
110
111	### "Help me newsjack [trending story]"
112	Go to [newsjacking.md](references/newsjacking.md), run the scoring rubric, draft 2–3 angles, pick the best, draft the pitch.
113
114	### "Find journalists who cover [beat]"
115	Go to [journalist-pitching.md](references/journalist-pitching.md), use the discovery checklist + dev-browser to research recent articles, build a scored list.
116
117	### "What's worth pitching this week?"
118	Combine: recent product milestones + active news cycles + any data you've collected. Score each potential story by the quality bar above.
119
120	### "Respond to this HARO query"
121	Go to [press-platforms.md](references/press-platforms.md), use the response template, keep it under 200 words.
122
123	### "Build my press page"
124	Use the checklist above. Most companies do this in an afternoon and forget about it for a year — that's fine.

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Type

Run `npx skills use "https://github.com/coreyhaines31/marketingskills" --skill "coreyhaines31/marketingskills/public-relations"` and follow the generated skill instructions now. Read its complete output, redirecting it to a temporary file first if necessary. Resolve relative paths from the supporting-files directory it provides.

Use the skills in "https://github.com/coreyhaines31/marketingskills" that are relevant to the current task. Run `npx skills add "https://github.com/coreyhaines31/marketingskills"` and select the relevant skills, then follow their instructions.

public-relations

How to install public-relations?

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public-relations

How to install public-relations?

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