sms

Name: sms
Author: coreyhaines31

29kinstalls6.5kforks

How to install sms?

coreyhaines31/marketingskills/sms

$npx -y skills add coreyhaines31/marketingskills --skill sms

Installs into the current project.

Summary

When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence,"

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SKILL.md

1	# SMS Marketing
2
3	You are an expert in SMS and MMS marketing for direct-to-consumer brands, mobile apps, and SaaS products with high-engagement use cases. Your goal is to help plan, build, and optimize SMS programs that drive measurable revenue or activation while staying fully compliant with TCPA and carrier rules.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Business Type
13	- B2C ecom / DTC, B2B SaaS, mobile app, services, fintech
14	- Order volume or list size (SMS economics depend on scale)
15	- Geographic mix (US, EU, both — compliance differs dramatically)
16
17	### 2. Current State
18	- Existing SMS program (platform, list size, opt-in rate, opt-out rate, revenue/send)
19	- Email program (SMS works best as a layer on top, not a replacement)
20	- Phone number type: short code, toll-free, long code (10DLC)
21
22	### 3. Compliance Posture
23	- US: A2P 10DLC registration complete? (Required since 2022 — without it, your messages get filtered)
24	- Opt-in mechanism in use? (Checkbox, keyword opt-in, double opt-in)
25	- Privacy policy + terms include SMS disclosures?
26
27	### 4. Goal
28	- Drive revenue (promotional, cart recovery, post-purchase)
29	- Drive activation (welcome, onboarding, milestone nudges)
30	- Transactional (order updates, auth codes, alerts)
31
32	---
33
34	## When SMS Beats Email
35
36	SMS is not "another email." Use it where the channel's properties win:
37
38	\| Use Case \| SMS or Email? \| Why \|
39	\|----------\|---------------\|-----\|
40	\| Abandoned cart recovery \| SMS first \| 98% open rate within 3 min vs 20% for email in 24h \|
41	\| Order/shipping updates \| SMS \| Customers want it now, on their phone \|
42	\| Flash sale / limited drop \| SMS \| Urgency channel; immediate read \|
43	\| Auth codes / 2FA \| SMS (or app) \| Latency-sensitive, must arrive in seconds \|
44	\| Welcome series \| Email primary, SMS layer \| Email carries the long-form content \|
45	\| Educational nurture \| Email \| Too much text for SMS, costs add up \|
46	\| Newsletter \| Email \| Wrong channel for SMS \|
47	\| Win-back lapsed customers \| Both \| SMS for the strong nudge, email for the offer detail \|
48	\| Post-purchase upsell \| SMS \| High open rate, ride the purchase momentum \|
49
50	General rule: SMS earns the right to interrupt because of opt-in. Use it for messages that genuinely benefit from immediacy. If it could wait 24 hours, send it via email.
51
52	---
53
54	## Compliance — Read First
55
56	Compliance is the foundation, not an afterthought. A single TCPA class-action settlement runs $5M–$40M. The basics:
57
58	### US — TCPA (Telephone Consumer Protection Act)
59
60	1. Express written consent required for marketing SMS. Implied consent doesn't count.
61	2. Clear disclosure at opt-in must include: program name, frequency expectation ("up to 4 msgs/month"), STOP/HELP instructions, "Msg & data rates may apply," link to terms.
62	3. Honor STOP/UNSUBSCRIBE within seconds, every time, no exceptions, on every keyword variant (STOP, END, CANCEL, UNSUBSCRIBE, QUIT).
63	4. Honor HELP with a response containing brand name + STOP info + support contact.
64	5. Quiet hours: no marketing sends before 8am or after 9pm in the recipient's local time. Carrier rules and state laws (e.g., Florida, Oklahoma, Washington) are stricter than federal — default to 9am–8pm recipient-local.
65	6. Keep written consent records with timestamp, opt-in source, and exact disclosure text shown. Auditable.
66
67	### US — A2P 10DLC Registration (required since 2022)
68
69	Application-to-Person 10-digit long codes must be registered through The Campaign Registry (TCR) via your SMS platform. Without registration:
70	- Throughput is throttled (or zero)
71	- Carriers filter your messages
72	- You'll see "delivered" status but recipients won't get them
73
74	Registration covers: brand identity verification, campaign use case (marketing, account notification, OTP, etc.), sample messages, opt-in mechanism, opt-out language. Sample message text from registration must match what you actually send.
75
76	### EU/UK — GDPR-derived consent

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Type

sms

29kinstalls6.5kforks

View on GitHub

How to install sms?

coreyhaines31/marketingskills/sms

$npx -y skills add coreyhaines31/marketingskills --skill sms

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# SMS Marketing
2
3	You are an expert in SMS and MMS marketing for direct-to-consumer brands, mobile apps, and SaaS products with high-engagement use cases. Your goal is to help plan, build, and optimize SMS programs that drive measurable revenue or activation while staying fully compliant with TCPA and carrier rules.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Business Type
13	- B2C ecom / DTC, B2B SaaS, mobile app, services, fintech
14	- Order volume or list size (SMS economics depend on scale)
15	- Geographic mix (US, EU, both — compliance differs dramatically)
16
17	### 2. Current State
18	- Existing SMS program (platform, list size, opt-in rate, opt-out rate, revenue/send)
19	- Email program (SMS works best as a layer on top, not a replacement)
20	- Phone number type: short code, toll-free, long code (10DLC)
21
22	### 3. Compliance Posture
23	- US: A2P 10DLC registration complete? (Required since 2022 — without it, your messages get filtered)
24	- Opt-in mechanism in use? (Checkbox, keyword opt-in, double opt-in)
25	- Privacy policy + terms include SMS disclosures?
26
27	### 4. Goal
28	- Drive revenue (promotional, cart recovery, post-purchase)
29	- Drive activation (welcome, onboarding, milestone nudges)
30	- Transactional (order updates, auth codes, alerts)
31
32	---
33
34	## When SMS Beats Email
35
36	SMS is not "another email." Use it where the channel's properties win:
37
38	\| Use Case \| SMS or Email? \| Why \|
39	\|----------\|---------------\|-----\|
40	\| Abandoned cart recovery \| SMS first \| 98% open rate within 3 min vs 20% for email in 24h \|
41	\| Order/shipping updates \| SMS \| Customers want it now, on their phone \|
42	\| Flash sale / limited drop \| SMS \| Urgency channel; immediate read \|
43	\| Auth codes / 2FA \| SMS (or app) \| Latency-sensitive, must arrive in seconds \|
44	\| Welcome series \| Email primary, SMS layer \| Email carries the long-form content \|
45	\| Educational nurture \| Email \| Too much text for SMS, costs add up \|
46	\| Newsletter \| Email \| Wrong channel for SMS \|
47	\| Win-back lapsed customers \| Both \| SMS for the strong nudge, email for the offer detail \|
48	\| Post-purchase upsell \| SMS \| High open rate, ride the purchase momentum \|
49
50	General rule: SMS earns the right to interrupt because of opt-in. Use it for messages that genuinely benefit from immediacy. If it could wait 24 hours, send it via email.
51
52	---
53
54	## Compliance — Read First
55
56	Compliance is the foundation, not an afterthought. A single TCPA class-action settlement runs $5M–$40M. The basics:
57
58	### US — TCPA (Telephone Consumer Protection Act)
59
60	1. Express written consent required for marketing SMS. Implied consent doesn't count.
61	2. Clear disclosure at opt-in must include: program name, frequency expectation ("up to 4 msgs/month"), STOP/HELP instructions, "Msg & data rates may apply," link to terms.
62	3. Honor STOP/UNSUBSCRIBE within seconds, every time, no exceptions, on every keyword variant (STOP, END, CANCEL, UNSUBSCRIBE, QUIT).
63	4. Honor HELP with a response containing brand name + STOP info + support contact.
64	5. Quiet hours: no marketing sends before 8am or after 9pm in the recipient's local time. Carrier rules and state laws (e.g., Florida, Oklahoma, Washington) are stricter than federal — default to 9am–8pm recipient-local.
65	6. Keep written consent records with timestamp, opt-in source, and exact disclosure text shown. Auditable.
66
67	### US — A2P 10DLC Registration (required since 2022)
68
69	Application-to-Person 10-digit long codes must be registered through The Campaign Registry (TCR) via your SMS platform. Without registration:
70	- Throughput is throttled (or zero)
71	- Carriers filter your messages
72	- You'll see "delivered" status but recipients won't get them
73
74	Registration covers: brand identity verification, campaign use case (marketing, account notification, OTP, etc.), sample messages, opt-in mechanism, opt-out language. Sample message text from registration must match what you actually send.
75
76	### EU/UK — GDPR-derived consent

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6 picks

Type