referral-program

Name: referral-program
Author: davidpc007

140stars1.3kforks

How to install referral-program?

davidpc007/openclaw-marketing-skills/referral-program

$npx -y skills add davidpc007/openclaw-marketing-skills --skill referral-program

Installs into the current project.

Summary

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' '

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SKILL.md

1	# Referral & Affiliate Programs
2
3	You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Program Type
13	- Customer referral program, affiliate program, or both?
14	- B2B or B2C?
15	- What's the average customer LTV?
16	- What's your current CAC from other channels?
17
18	### 2. Current State
19	- Existing referral/affiliate program?
20	- Current referral rate (% who refer)?
21	- What incentives have you tried?
22
23	### 3. Product Fit
24	- Is your product shareable?
25	- Does it have network effects?
26	- Do customers naturally talk about it?
27
28	### 4. Resources
29	- Tools/platforms you use or consider?
30	- Budget for referral incentives?
31
32	---
33
34	## Referral vs. Affiliate
35
36	### Customer Referral Programs
37
38	Best for:
39	- Existing customers recommending to their network
40	- Products with natural word-of-mouth
41	- Lower-ticket or self-serve products
42
43	Characteristics:
44	- Referrer is an existing customer
45	- One-time or limited rewards
46	- Higher trust, lower volume
47
48	### Affiliate Programs
49
50	Best for:
51	- Reaching audiences you don't have access to
52	- Content creators, influencers, bloggers
53	- Higher-ticket products that justify commissions
54
55	Characteristics:
56	- Affiliates may not be customers
57	- Ongoing commission relationship
58	- Higher volume, variable trust
59
60	---
61
62	## Referral Program Design
63
64	### The Referral Loop
65
66	```
67	Trigger Moment → Share Action → Convert Referred → Reward → (Loop)
68	```
69
70	### Step 1: Identify Trigger Moments
71
72	High-intent moments:
73	- Right after first "aha" moment
74	- After achieving a milestone
75	- After exceptional support
76	- After renewing or upgrading
77
78	### Step 2: Design Share Mechanism
79
80	Ranked by effectiveness:
81	1. In-product sharing (highest conversion)
82	2. Personalized link
83	3. Email invitation
84	4. Social sharing
85	5. Referral code (works offline)
86
87	### Step 3: Choose Incentive Structure
88
89	Single-sided rewards (referrer only): Simpler, works for high-value products
90
91	Double-sided rewards (both parties): Higher conversion, win-win framing
92
93	Tiered rewards: Gamifies referral process, increases engagement
94
95	For examples and incentive sizing: See [references/program-examples.md](references/program-examples.md)
96
97	---
98
99	## Program Optimization
100
101	### Improving Referral Rate
102
103	If few customers are referring:
104	- Ask at better moments
105	- Simplify sharing process
106	- Test different incentive types
107	- Make referral prominent in product
108
109	If referrals aren't converting:
110	- Improve landing experience for referred users
111	- Strengthen incentive for new users
112	- Ensure referrer's endorsement is visible
113
114	### A/B Tests to Run
115
116	Incentive tests: Amount, type, single vs. double-sided, timing
117
118	Messaging tests: Program description, CTA copy, landing page copy
119
120	Placement tests: Where and when the referral prompt appears
121
122	### Common Problems & Fixes
123
124	\| Problem \| Fix \|
125	\|---------\|-----\|
126	\| Low awareness \| Add prominent in-app prompts \|
127	\| Low share rate \| Simplify to one click \|
128	\| Low conversion \| Optimize referred user experience \|
129	\| Fraud/abuse \| Add verification, limits \|
130	\| One-time referrers \| Add tiered/gamified rewards \|
131
132	---
133
134	## Measuring Success
135
136	### Key Metrics
137
138	Program health:
139	- Active referrers (referred someone in last 30 days)
140	- Referral conversion rate
141	- Rewards earned/paid
142
143	Business impact:
144	- % of new customers from referrals
145	- CAC via referral vs. other channels
146	- LTV of referred customers
147	- Referral program ROI
148
149	### Typical Findings
150
151	- Referred customers have 16-25% higher LTV
152	- Referred customers have 18-37% lower churn
153	- Referred customers refer others at 2-3x rate
154
155	---
156
157	## Launch Checklist
158
159	### Before Launch
160	- [ ] Define program goals and success metrics
161	- [ ] Design incentive structure
162	- [ ] Build or configure referral tool
163	- [ ] Create referral landing page
164	- [ ] Set up tracking and attribution
165	- [ ] Define fraud prevention rules
166	- [ ] Create terms and conditions
167	- [ ] Test complete referral flow
168
169	### Launch
170	- [ ] Announce to existing customers
171	- [ ] Add in-app referral prompts
172	- [ ] Update website with program details
173	- [ ] Brief support team
174
175	### Post-

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Type

referral-program

140stars1.3kforks

View on GitHub

How to install referral-program?

davidpc007/openclaw-marketing-skills/referral-program

$npx -y skills add davidpc007/openclaw-marketing-skills --skill referral-program

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Referral & Affiliate Programs
2
3	You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.
4
5	## Before Starting
6
7	Check for product marketing context first:
8	If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
9
10	Gather this context (ask if not provided):
11
12	### 1. Program Type
13	- Customer referral program, affiliate program, or both?
14	- B2B or B2C?
15	- What's the average customer LTV?
16	- What's your current CAC from other channels?
17
18	### 2. Current State
19	- Existing referral/affiliate program?
20	- Current referral rate (% who refer)?
21	- What incentives have you tried?
22
23	### 3. Product Fit
24	- Is your product shareable?
25	- Does it have network effects?
26	- Do customers naturally talk about it?
27
28	### 4. Resources
29	- Tools/platforms you use or consider?
30	- Budget for referral incentives?
31
32	---
33
34	## Referral vs. Affiliate
35
36	### Customer Referral Programs
37
38	Best for:
39	- Existing customers recommending to their network
40	- Products with natural word-of-mouth
41	- Lower-ticket or self-serve products
42
43	Characteristics:
44	- Referrer is an existing customer
45	- One-time or limited rewards
46	- Higher trust, lower volume
47
48	### Affiliate Programs
49
50	Best for:
51	- Reaching audiences you don't have access to
52	- Content creators, influencers, bloggers
53	- Higher-ticket products that justify commissions
54
55	Characteristics:
56	- Affiliates may not be customers
57	- Ongoing commission relationship
58	- Higher volume, variable trust
59
60	---
61
62	## Referral Program Design
63
64	### The Referral Loop
65
66	```
67	Trigger Moment → Share Action → Convert Referred → Reward → (Loop)
68	```
69
70	### Step 1: Identify Trigger Moments
71
72	High-intent moments:
73	- Right after first "aha" moment
74	- After achieving a milestone
75	- After exceptional support
76	- After renewing or upgrading
77
78	### Step 2: Design Share Mechanism
79
80	Ranked by effectiveness:
81	1. In-product sharing (highest conversion)
82	2. Personalized link
83	3. Email invitation
84	4. Social sharing
85	5. Referral code (works offline)
86
87	### Step 3: Choose Incentive Structure
88
89	Single-sided rewards (referrer only): Simpler, works for high-value products
90
91	Double-sided rewards (both parties): Higher conversion, win-win framing
92
93	Tiered rewards: Gamifies referral process, increases engagement
94
95	For examples and incentive sizing: See [references/program-examples.md](references/program-examples.md)
96
97	---
98
99	## Program Optimization
100
101	### Improving Referral Rate
102
103	If few customers are referring:
104	- Ask at better moments
105	- Simplify sharing process
106	- Test different incentive types
107	- Make referral prominent in product
108
109	If referrals aren't converting:
110	- Improve landing experience for referred users
111	- Strengthen incentive for new users
112	- Ensure referrer's endorsement is visible
113
114	### A/B Tests to Run
115
116	Incentive tests: Amount, type, single vs. double-sided, timing
117
118	Messaging tests: Program description, CTA copy, landing page copy
119
120	Placement tests: Where and when the referral prompt appears
121
122	### Common Problems & Fixes
123
124	\| Problem \| Fix \|
125	\|---------\|-----\|
126	\| Low awareness \| Add prominent in-app prompts \|
127	\| Low share rate \| Simplify to one click \|
128	\| Low conversion \| Optimize referred user experience \|
129	\| Fraud/abuse \| Add verification, limits \|
130	\| One-time referrers \| Add tiered/gamified rewards \|
131
132	---
133
134	## Measuring Success
135
136	### Key Metrics
137
138	Program health:
139	- Active referrers (referred someone in last 30 days)
140	- Referral conversion rate
141	- Rewards earned/paid
142
143	Business impact:
144	- % of new customers from referrals
145	- CAC via referral vs. other channels
146	- LTV of referred customers
147	- Referral program ROI
148
149	### Typical Findings
150
151	- Referred customers have 16-25% higher LTV
152	- Referred customers have 18-37% lower churn
153	- Referred customers refer others at 2-3x rate
154
155	---
156
157	## Launch Checklist
158
159	### Before Launch
160	- [ ] Define program goals and success metrics
161	- [ ] Design incentive structure
162	- [ ] Build or configure referral tool
163	- [ ] Create referral landing page
164	- [ ] Set up tracking and attribution
165	- [ ] Define fraud prevention rules
166	- [ ] Create terms and conditions
167	- [ ] Test complete referral flow
168
169	### Launch
170	- [ ] Announce to existing customers
171	- [ ] Add in-app referral prompts
172	- [ ] Update website with program details
173	- [ ] Brief support team
174
175	### Post-

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